2008 Donghua University Art Undergraduate Major Admissions Brochure
Donghua University is located in Shanghai. It was formerly known as East China Institute of Textile Technology. It was founded in 1951 and was renamed China Textile University. , is a national key university directly under the Ministry of Education, one of the first units in the country with the right to award doctorate, master's and bachelor's degrees, and a key construction institution of the national "211 Project". The school has two campuses, Yan'an Road and Songjiang, covering an area of ??about 2,000 acres. The campus environment is beautiful and pleasant, and it is a "Shanghai Garden Unit".
The School of Fashion Art and Design was established in the early 1980s and currently has 1 doctoral program and 2 master's degree programs. It consists of the Department of Fashion Design and Engineering, Department of Fashion Art Design, Department of Visual Communication Design, Department of Environmental Art Design, Department of Industrial Art Design, Department of Performance, Department of Art Design Theory, Department of Art Design Basics and the General Laboratory. The college currently has 137 teachers, including 16 full professors, 27 associate professors, and 14 teachers with doctorate degrees. Gianfranco Ferre, Vittorio Missoni, Sonia Rykiel, Olivier Lapidus, Deniel Tribouillard and eight others A top international designer serves as a consulting professor. The college's art undergraduate enrollment majors include art design, art design (Sino-Japanese cooperative class), digital media art, animation, exhibition art and technology, art design (costume performance and costume design) and performance (film, television, drama).
1. Enrollment majors and plans
It accepts both literature and history, science and engineering, and enrolls 475 students nationwide.
1. 270 students majoring in art design
(including: clothing art design, environmental art design, industrial design, textile art design, comprehensive art, etc.)
2. 60 students majoring in Art Design (Sino-Japanese Cooperation Class)
3. 30 students majoring in Digital Media Art
4. 30 students majoring in Animation
5 , 30 students majoring in exhibition art and technology
6. 25 students majoring in art design (costume performance and costume design)
7. Performing (film, television, drama) majors (admission brochure to be determined separately ) 30 students
The above majors are all full-time general higher education undergraduate programs, with a four-year academic system.
2. Application conditions
1. Have the qualifications required to participate in the 2008 National College Entrance Examination.
2. Good health, no color blindness or color weakness.
3. Applications for the art design (costume performance and costume design) major are limited to girls, with a height of no less than 1.72 meters.
3. Professional Examination
Candidates from Shanghai who apply for our school’s art design, art design (Sino-Japanese cooperative class), digital media art, animation, exhibition art and technology and other majors Candidates from Shanghai who apply for the performance (film, television, and drama) majors in our school must take the Shanghai Unified Examination for Fine Arts majors. Our school will no longer organize additional professional examinations. The registration and examination methods for the unified examination of art and performance majors in Shanghai are arranged by the Municipal Education Examination Authority.
Other candidates applying for art majors in our school must take the professional examinations organized by our school. If the major you apply for is within the scope of the local unified examination, candidates must also take the local unified examination.
1. Examination subjects
(1) Art design, art design (Sino-Japanese cooperative class), digital media art, animation, exhibition art and technology and other art majors: sketching, Color, basic design. (Full score is 300 points)
(2) Art design (costume performance and costume design) major: physical condition test (bring your own swimsuit), overall condition test, dance (no more than 3 minutes, bring your own CD Music band), step and oral examination.
(Full score is 100 points)
2. Examination time and location
The registration examination time and location for our school’s professional examinations are arranged as follows:
(1) Art design , Art Design (Sino-Japanese Cooperation Class), Digital Media Art, Animation, Exhibition Art and Technology and other fine arts majors
Examination Center Registration Location Examination Location Registration Time Examination Time
Changsha Hunan Normal University University Academy of Fine Arts (Lushan South Road, Yuelu District, Changsha City) February 16-17 February 18
Nanchang Nanchang No. 18 Middle School (No. 8 East Shuyuan Street, Nanchang City)
Zhengzhou Zhengzhou 106 Middle School [formerly Zhengzhou Railway No. 6 Middle School (No. 124, Zhongyuan East Road)]
Standardized examination room of Wuhan Hubei Education Examination Institute (Changqing 5th Road, Yangchao Lake, Hankou, Wuhan City)
Shenyang Shenyang Jianshe University (No. 9, Hunnan East Road, Hunnan New District, Shenyang)
Hefei Anhui Art Vocational College (No. 16, Xuancheng Road, Hefei)
Chengdu, Chengdu Wuhou Senior High School (No. 1, Wensheng Road, Cuqiao, Wuhou District)
Shanghai Donghua University (No. 1882, Yan'an West Road, Shanghai) February 22-23 February 24
The Middle School Affiliated to Beijing Central Academy of Arts and Crafts (Hujiayuan Community, Dongzhimenwai, Beijing)
Qingdao Badaguan Hotel
(No. 19, Shanhaiguan Road, Shinan District, Qingdao City) Qingdao City No. 6 Middle School (No. 17, Guanxiang 2nd Road, Qingdao City)
Shijiazhuang Vocational and Technical College (No. 12, Changxing Street, Zhongshan West Road, Shijiazhuang City) February 21-22
Remarks : Candidates from Hebei Province are limited to the Shijiazhuang test center. Candidates from other provinces (autonomous regions and municipalities) can choose a test center other than the Shijiazhuang test center to register.
(2) Art Design (Costume Performance and Costume Design) Major
The registration period is February 25-26, and the examination time is February 27-28. The registration and examination location is at the Yan'an Road Campus of Donghua University (No. 1882, Yan'an West Road, Shanghai).
IV. Cultural Examination
According to the relevant regulations on the admissions of general colleges and universities across the country, candidates who have received notification of passing the professional examination fill in the art majors of our school and must also attend the national general colleges and universities. Admissions unified cultural examination.
5. Registration method
1. Registration method
Candidates must report directly to the test center within the specified time. The school will not accept correspondence.
2. Required materials for registration
(1) The original and a copy of the candidate’s ID card.
(2) The application certification materials containing the 2008 college entrance examination candidate number specified by the province (autonomous region, city) where the candidate's household registration is located, one original and one copy. Consult the local admissions office for relevant regulations.
(3) Three recent 1-inch frontal photos without hat.
(4) Candidates majoring in art design (costume performance and costume design) must also submit 4 color 5*7-inch art photos (front body, side body, front upper body) wearing swimsuits or tight gymnastics suits , one close-up of the face), the photos will not be returned.
3. Registration procedures
(1) Fill in the registration form. The name on the registration form must be consistent with the name on the ID card. Accurately fill in the candidate's ID number and 2008 college entrance examination candidate number. Please fill out your major application carefully. You can apply for majors with the same professional examination subjects at the same time.
(2) Submit the candidate’s ID card and relevant materials specified by the province where the candidate is located, etc.
(3) Carefully fill in the "Admission Ticket for the 2008 Art Major Examination of Donghua University". The admission ticket must be approved, numbered, and stamped by the Admissions Office of our school. Copying by yourself is invalid.
4. Registration and examination fee standards
The fee for art majors is 170 yuan, and the art design (costume performance and costume design) majors are 120 yuan.
6. Admission Principles
Political, ideological and moral character and physical examination must be passed, the college entrance examination scores must reach the admission control score for art majors determined by our school, and the applicant must have obtained the art majors prescribed by our school. Professional examination certificate [If the major you apply for is within the scope of the unified examination in the province (region, city) where your household registration is located, the candidate must also obtain the professional certificate for the unified examination in the province (region, city)]. On this basis, admission will be carried out according to the following principles:
1. Art majors such as art design, art design (Sino-Japanese cooperative class), digital media art, animation, exhibition art and technology, etc. Candidates will be sorted from high to low according to their comprehensive scores, and the best will be admitted in accordance with the principle of "score priority, respect for candidates' wishes, and no stepless difference between professional wishes". The comprehensive score calculation formula is as follows:
Comprehensive score = professional exam score + (professional exam full score ÷ college entrance examination full score for culture) × college entrance examination culture score
Note: For candidates from Shanghai, professional exams The results are based on the unified professional examination results in Shanghai; for candidates from other provinces (autonomous regions and municipalities), the professional examination results are based on the professional examination results organized by our school.
2. Art design (costume performance and costume design) major. Candidates will be sorted from high to low according to their scores in our school's professional examinations and will be admitted on a selective basis.
3. Art design, digital media art, animation, exhibition art and technology and other majors require candidates to have a foreign language score of no less than 40 out of 40.
4. Those who rank among the top 20 nationally in the art major examination organized by our school will apply for our school as their first choice. If their scores in foreign language subjects meet the regulations of our school, they will be given priority for admission.
7. Tuition Standards and Campus
1. Tuition Standards
(1) Art design, digital media art, animation, exhibition art and technology, art Design (costume performance and costume design) and other majors. 10,000 yuan/school year.
(2) Art design (Sino-Japanese cooperative class) major. The tuition fee for the three-year study period in China is 30,000 yen/academic year; the tuition fee for the one-year study period in Japan is based on the standards of the Bunka Fashion Institute of Japan in the year of arrival (in 2006, the tuition fee of the Bunka Fashion Institute of Japan was 860,000 yen, and the accommodation fee was 600 yen. 000 yen).
2. Study campus
Yan'an Road Campus.
8. Other matters
1. The art design major consists of five professional directions: clothing art design, environmental art design, industrial design, textile art design, and comprehensive art. After freshmen enroll, in principle they can choose to study one of the majors according to their own interests and strengths. If there are too many students volunteering for a certain major, the college will determine their major through certain assessments based on teaching resources and students’ volunteer status.
2. The cost of completing all studies in Art Design (Sino-Japanese Cooperation Class) is relatively high. Candidates are advised to apply according to their family's financial conditions. Those who have not obtained a study visa to study in Japan due to personal reasons cannot transfer to other majors.
3. Each candidate can only take one professional examination organized by our school. When taking the professional examination, you must bring your ID card and admission ticket. The province (autonomous region, city) where some candidates are located also stipulates that they must bring their provincial professional examination qualification certificate.
4. The specific examination time, examination room arrangement and other matters for each subject will be notified by each examination center when registering. Candidates are advised to pay attention at that time. At the same time, candidates are responsible for their own food and accommodation during registration and examination, as well as their own examination supplies such as painting tools, drawing boards and paints.
5. Our school will issue a written notice to those who pass the professional examination before April 5, 2008. Please save it for future reference.
6. The school does not accept phone calls to check scores. Starting from April 5, 2008, candidates can call the Shanghai audio hotline (021-16862306) from a fixed phone (non-IP phone) and check their exam results with their professional examination admission ticket number (10 digits 2008******) . The line is busy during peak hours, so please be patient when calling. You can also log on to the school admissions website () to check.
7. After new students are admitted, the school will conduct a re-examination according to the admissions regulations. Those who do not meet the admissions requirements will have their admission qualifications revoked.
9. This brochure is interpreted by the Admissions Office of Donghua University.
Admissions Office of Donghua University
December 28, 2007
Correspondence address: Admissions Office of Donghua University, No. 1882, Yan'an West Road, Shanghai (Postal code: 200051)
School website: Admissions website:
Consultation hotline: Admissions 021-62379160, 62373266 School of Fashion and Art Design 021-62373713
China and Japan Cooperation class 021-62373101
Bus transportation: Bus 57, 127, 925, 71, 69 stops at the Yan’an West Road gate of our school (No. 1882 Yan’an West Road)
Bus lines 48, 73, 748, and 911 stop at the Zhongshan West Road gate of our school (No. 849 Zhongshan West Road)
Railway Line 3 and 4 stop at the Yan'an West Road station of our school
p>Professional Introduction
1. Art Design Major
This major cultivates students with an international cultural perspective, in line with the requirements of the new economy, new thinking, and new fashion, and possesses moral, intellectual and physical , senior professionals with comprehensive development in art design and research. Through the study of basic theories and basic knowledge in art design, the cultivation of art design thinking ability, and the basic training of art design methods and design skills, students have the basic qualities of innovative design in this major.
This major has five professional directions: clothing art design, environmental art design, industrial design, textile art design and comprehensive art. Fashion Art Design Direction: We insist on paying equal attention to theoretical teaching and design practice, integrating art disciplines with engineering technology, integrating teaching with society and the market, and cultivating senior professionals who can engage in fashion design and planning and fashion research. Main basic courses: sketching, color painting, two-dimensional composition, color composition, three-dimensional composition, basic patterns, and art history. Main professional courses: clothing painting techniques, clothing style design, structural design and garment technology, manual printing and dyeing, clothing color, clothing accessories design, clothing social psychology, clothing history, clothing material science, clothing CAD, clothing production and marketing management, fashion Photography etc. Environmental art design direction: pay equal attention to theoretical teaching and design practice, penetrate art disciplines into engineering technology, integrate teaching with society and the market, and cultivate senior professionals engaged in indoor and outdoor environmental design and research. Main professional courses: basic painting, basic composition, expression techniques, computer-assisted rib design, engineering drawing, interior design, landscape design, environmental facility design, environmental art model, urban design and planning, etc. Industrial design direction: Pay equal attention to theoretical teaching and design practice, adhere to the innovative cultivation of thinking and methods, adapt to social needs, and cultivate designers and designers with broad adaptability who are engaged in various living appliances, industrial products, environmental facilities, etc. produced by industrial means. Senior planning professionals. Main professional courses: painting, graphics, Chinese and foreign art history, engineering foundation, professional techniques series, computer-aided design, basic design series, product design series, ergonomics, visual design, environmental facility design, market and consumer psychology, etc. Textile Art Design Direction: Pay attention to the organic unity of systematic knowledge and specific practice, pay attention to the close combination of tradition and fashion, and integrate international textile fashion trends on the basis of absorbing the rich cultural and historical data of this major to enhance and strengthen the uniqueness of this major. Design concepts and diverse innovative expressions. Cultivate senior professionals involved in textile art design and decoration of clothing, residential furnishings, public use and display spaces. Main professional courses: basic modeling, Chinese and foreign classic patterns, history of dyeing and weaving patterns, professional techniques and techniques, computer technology and applications, printed fabric design, weaving and jacquard fabric design, clothing and fabric thematic design, weaving art and wall decoration design, Interior display design, interior textile thematic design, etc.
Comprehensive art direction: Cultivate students with unique innovative concepts and diversified artistic expressions, mastering professional knowledge in art design and production, art exhibitions and planning, art professional education and art teaching management, etc. This major emphasizes artistic innovation The cultivation of abilities enables graduates to become compound talents with strong work adaptability and social competitiveness. Main professional courses: design sketch, Chinese and Western painting art, mural design, plane composition, color composition, three-dimensional composition, sculpture, calligraphy, Chinese and foreign art history, materials and texture, modern comprehensive painting, ceramics, metal artwork design, decorative design, art Expos and markets, art appreciation, digital art, etc.
2. Art Design (Sino-Japanese Cooperation Class) Major
Approved by the Ministry of Education, it is an international cooperation academic education project jointly organized by Donghua University and Japan Culture Academy. For four years, it is included in the national unified full-time enrollment plan for general colleges and universities, and its major is fashion art design. The teaching content and teaching time arrangement are jointly formulated by China and Japan. The learning content is rich, focusing on the practical aspects of clothing professional teaching, and the course arrangement is compact. Therefore, candidates must be fully mentally prepared when choosing this major. As planned, I will study at Donghua University for the first half of my first year, my second year, and the first half of my third year. I will study at Japan Bunka Fashion College from the second half of my third year to the first half of my fourth year. I will complete my graduation project at Donghua University in the second half of my fourth year. The main courses are divided into domestic and foreign parts:
Domestic: Japanese, computer basics, patterns, clothing drawing, clothing material theory, clothing design theory, clothing modeling basics, clothing technology basics, graphic composition skills, clothing CAD, clothing history, art history, introduction to clothing marketing and production management, etc.
Abroad: clothing design theory, clothing technology, clothing structure design, three-dimensional cutting, three-dimensional modeling, sample production, clothing quality theory, clothing product planning, etc.
3. Digital Media Art Major
This major is based on the principle of deeply exploring students' artistic potential and cultivating artistic creative abilities. While strengthening basic courses in art theory, it also offers various courses Practical creative courses. Cultivate students with a solid foundation, broad knowledge, innovative spirit, able to adapt to the development needs of digital media art, master the core technology of digital media, have artistic and creative abilities, engage in digital media technology development and artistic design and development and production, and understand the operating rules of the media market , as well as other senior compound talents working in the intersection fields of system development, media and network.
Main professional courses: color studio, introduction to printing, photography basics, three-dimensional design, creative process, computer graphics and printing, advertising and promotion, human body sketching (1), layout design, digital imaging, font design , Advertising concept, print production, visual process, comprehensive image design, graphic design research, web design and production, introduction to packaging design, comprehensive marketing management, advanced printing technology (1), advanced printing technology (2), digital image design, color Psychology, advertising planning and printing, business writing, advertising design studio, media design, graphic design for advertising, etc.
4. Animation Major
This major develops with the development of modern science and technology and modern art. It focuses on the perfect combination of art design and digital application technology, and focuses on students’ artistic quality and creativity. Ability and practical ability training, cultivating students with the basic knowledge and theory required for film, television, and advertising animation creation, and being able to engage in animation original painting, animation creative design, directing, and three-dimensional computer production in film, television, Internet and other media production positions Professional talents in animation creation theory research.
After enrolling, students will receive basic theories of film and television animation creation, as well as basic training in film and television animation design, techniques and production; master the basic abilities of animation design, animation directing, animation creation and theoretical research, as well as advertising , public relations, marketing, consumer psychology, ergonomics and other theoretical knowledge of humanities and natural disciplines related to this major.
Main professional courses: professional design foundation, multimedia design, website and web design, two-dimensional animation principles, animated character design, three-dimensional computer animation design, special effects and post-production of film and television advertising, interactive interface design and computer Game design, etc.
5. Exhibition Art and Technology Major
This major cultivates students with comprehensive moral, intellectual, and physical development, with solid artistic design capabilities, familiarity with engineering technology and materials, and mastery of exhibition planning and Management and other knowledge, strong adaptability, broad knowledge, able to adapt to the needs of the international development of China's exhibition industry, possessing pioneering and innovative abilities and teamwork spirit, able to engage in exhibition art design and production in relevant enterprises, institutions and professional design institutions in the exhibition industry of high-level, compound, and application-oriented professionals.
This major adheres to the combination of theory and practice, focusing on the comprehensive training and cultivation of knowledge and abilities in art design, engineering technology, and exhibition planning. Students are required to systematically master the professional skills and theoretical knowledge of art design, be familiar with the history, current situation, industry development trends and related policies and regulations of Chinese and foreign exhibition art design, and master the various knowledge elements of engineering technology, material budgeting, management and planning related to this major. , initially master the English listening, reading and translation skills, have strong learning ability and innovation ability, be able to independently carry out exhibition art design and project implementation, and be competent in the overall planning and design of exhibition projects, exhibition environment design, specific booths and event activities , conferences and other related art design work.
Main professional courses: basic modeling, composition, advertising design, perspective, display design, commercial environment and facility design, hand-painted expression techniques, computer-aided design, materials and budget, exhibition management, exhibition advertising and Media, large-scale event organization and management, etc.
After graduation, students are mainly engaged in design, organizational planning, project implementation, teaching and scientific research in exhibition companies, exhibition display companies, environmental design companies, advertising companies, event planning companies, exhibition enterprises and institutions, etc.
6. Art Design (Costume Performance and Costume Design) Major
Cultivation of high-quality fashion show models, advanced majors with the ability to organize fashion shows, image design, and costume design and management. Talent. Graduates can engage in fashion modeling, fashion show organization and choreography, image design and fashion design management.
Main courses: physical training, music foundation, dance foundation, fashion show choreography, performing arts appreciation, fashion photography, clothing color, clothing painting, clothing pattern, clothing material science, clothing technology, clothing structure, clothing Style design, clothing accessories design, clothing production and management, 3D-Studio, basics of fashion art, basics of fashion shows, mirror training and fashion photography, makeup, costume show choreography, fashion show organization, fashion show stage design, style design, image Design professional English, fashion clothing and popular information, history of Chinese and Western image design, etc.
7. Performance (Film, Television, Drama) Major
This major relies on the school’s comprehensive advantages in clothing and art design, insists on paying equal attention to theoretical teaching and creative practice, and uses "intensive training, high-level "Starting point teaching, all-round training, and improvement through practice" are the new teaching concepts, and gradually formed a school-running characteristic that adapts to social needs and emphasizes creativity and practice. After four years of systematic study, students master the basic methods and theories of character creation, as well as grasp the development trends of film, television, and drama.
This major cultivates students who can systematically master the basic theories and skills of performing arts, develop morally, intellectually, physically, and in an all-round way, have strong aesthetic ability and high cultural and artistic accomplishments, and be able to work in movies, TV series, and stages. Senior professionals in performance, professional teaching, theoretical research and management.
Main professional courses: acting, lines, body, vocal music, history of Chinese and foreign films and dramas, film aesthetics, art psychology, appreciation of business cards and masterpieces, art appreciation, photography, non-linear editing, film and television internship, etc.
Graduates mainly go to theater groups, television stations, film studios, schools, and can also sign contracts with production companies. Drama groups mainly refer to the performance and creation of stage dramas. Television stations mainly refer to programs hosting, broadcasting and production of TV series.
A film studio mainly refers to the filming of films. The school mainly refers to basic theoretical research engaged in educational work and performance majors.