In order to serve enterprises and prevent entrepreneurs from encountering difficulties in the "first hurdle", Mande Enterprise Services has summarized the following points and interpreted the name approval rules. Remember these points and verify names no longer. Disaster.
Company name format
Generally speaking, a standard company name consists of four parts: "administrative division", "size", "industry" and "organizational form".
For example, "A certain county - Xinxin - Trading - Co., Ltd." is composed of these four paragraphs. Generally speaking, all four paragraphs are indispensable.
Of course there are special situations. Although these situations are not recommended when a company is starting up, they still need to be introduced.
Administrative divisions
Administrative divisions can be countries, provinces, cities, counties, or there can be no administrative divisions, such as China Xinxin Trading Co., Ltd., a certain province Xinxin Trading Co., Ltd., until Xinxin Trading limited companies are all legal and need to apply for approval from registration authorities at different levels, which will not be detailed here.
Key points: No matter what administrative division or even a company without an administrative division, its name does not represent any corporate strength. No matter which level of company name is approved, the cost is zero, and it does not cost a penny. register.
Many leather goods companies take advantage of society's misunderstanding of company names and deliberately apply for some "high-end" company names to deceive others. Readers are advised to be vigilant.
Font size
That is, the two characters "Xinxin" in the above example. This is the only fill-in-the-blank question that companies can decide on their own.
1. Character limit for font size
The font size must be at least two characters, and there is no upper limit, but the upper limit is the number of words that can be printed on the license. Generally, corporate font sizes of 2-4 characters are the most common. . If there are more than a dozen characters, they will no longer fit on the license and need to be adjusted to a very small font size, which will affect the appearance of the license. At a glance, the company name column will look like a row of small characters like ants, which is very unserious.
2. Principles for choosing font sizes
It harms the interests of the public and may cause deception or misunderstanding to others. Use the names of foreign countries (regions), international organizations, parties, governments, and military groups. The names, letters, numbers, and other words of government agencies and organizations, as well as administrative divisions above the county level, cannot be used for corporate names.
In addition to the above principles, the font size must ensure that it is not duplicated or similar to other enterprises in the same industry registered at this level before it can be approved.
For example, if there is already a Xinxin Food Sales Co., Ltd. in a certain city, and then it applies to register a Xinxin Trading Co., Ltd. to sell food, it will not be approved because although the names are different, they all belong to the same industry. .
Simple addition of words is also an approximation. For example, if you name the first Taobao or the new Tmall company, Jack Ma’s father may be angry, and the consequences will be serious. This is not only true for well-known companies, the name rights of non-well-known companies are also protected, and they cannot simply add words to imitate them.
It should be noted that if you apply for a county-level name, the duplication will be checked within the county, and the provincial-level name will be checked for duplication at the provincial level. The higher the level, the greater the chance of duplication.
3. The range of characters used in font sizes
In the approval of font sizes, the author believes that traditional Chinese characters, variant characters, and simplified Chinese characters should be excluded in accordance with the law. In actual work, the author has encountered special characters. Independent young people are speechless when they apply to use non-mainstream traditional Chinese characters, Martian characters, etc. to register a company.
The "Law of the National Standard Spoken and Written Language" stipulates that the "names of enterprises and institutions" should be based on the national standard spoken and written language. The "General Standard Chinese Character List" published by the State Council clearly stipulates 8,105 standard characters and 8,100 sets of traditional and variant characters.
For example, "_" is a traditional Chinese character, "_" is a variant character, and "_" is a simplified Chinese character. The standard characters "龙", "生" and "wine" should be used. Also unavailable are characters such as _, _, _, _, Miao, _, Zha, _, _ and so on.
In other words, except for these 8105 standard characters, even if the computer input method can be input, it cannot be used for corporate fonts and can only be used in fields such as calligraphy and art.
Industry description
Generally speaking, you can choose the main product as the industry. If you mainly sell food, you can call it Food Sales Co., Ltd. If the business scope is large, you can also use commerce. as an industry statement.
As for industry descriptions, there is a lot of content. The choice of industry descriptions should be determined based on the national standards of "National Economic Industries" and cannot be expressed arbitrarily. In recent years, many new words have been coined and hyped up, but they are actually just repackaging of traditional industries.
In the current environment of our country, there is no effective governance method for such companies. The author recommends readers to make careful decisions when applying for jobs, business cooperation, consumption and shopping, etc., and not to be fooled by the lofty company name. .
Organizational form
Corporate enterprises should use the words limited company or joint-stock company. Generally, start-ups recommend using the organizational form of individual business owners or limited companies, and joint-stock companies are suitable. for larger companies.
Legally, a limited company is also called a limited liability company. There is no difference between the two except for two more words. There is no need to consider this issue. In practice, just use a limited company. The name should be shorter and easier to write and remember.
For example, when you go to a breakfast restaurant for breakfast, it is more convenient to just ask for two fried dough sticks than to ask for two long fried and fluffy noodles about 20 cm long.
As for the organizational form, the author recommends that start-ups clearly understand their business scale and do not blindly apply for a company license. If there are no special needs, operating in the name of an individual industrial and commercial household is the most affordable option.
In the three years since the reform of the commercial system, that is, from 2014 to 2016, since capital verification is not required to register a company and you can apply for a license without spending money, a large number of shell companies, leather companies, and zombie companies have emerged. Most of them gave up before starting any business or after one failed business negotiation. These enterprises do not report annually or cancel, so they can only be put on the "blacklist". The "entrepreneurial dream" of many farmers has also led to the cancellation of various subsidies such as subsistence allowances.
In 2017, people who had been struggling to apply for licenses gradually woke up and went to the registration authority to cancel. Even many companies with good operating conditions also canceled their company licenses and changed them to individual industrial and commercial households. to avoid taxes. The reason is that the most basic principle of doing business is to make money! The name of the license does not matter, as long as you make money.
Therefore, I once again advise friends who are willing to start a business that starting a business is risky and you must be cautious when applying for a license. Failure to do so will result in failure. Before setting up a company, understand the relevant laws and regulations. Don't blindly apply for licenses and end up at a disadvantage. Starting a business is not to obtain a license, but to make money and profit. The best organizational form is suitable for your business scale. Although the company system is formal, it is not suitable for small-scale start-ups.
Using the situational metaphor in the game, individual industrial and commercial households are equivalent to novice villages, with small investments and small returns, and a relatively relaxed operating environment. You are not afraid of running around no matter how you play. You can practice your skills by shooting some chickens and ducks, and you will not be fooled. The duck was pecked to death. Corporate enterprises are equivalent to those outside the city. There are new rules of survival, the environment is more cruel, and there are more laws and regulations to abide by. If you are not careful, the ship may capsize. The operating costs are also high. Enterprises bear more responsibilities and obligations. Every year More funds and energy will be spent on various departments. If there is any violation of the law, one year's work may be in vain.
In a word, blindly registering a company may not be suitable for start-ups.
In addition, there are a few industries that use the organizational form of sole proprietorship or partnership. Except for special requirements of the industry, generally few people use it.
If you are a franchised branch, you can use the full name of the head office followed by the words "branch in a certain county" as the branch name.
Common easy-to-repeat font sizes
For example, in agricultural enterprises, the words Feng, Rui, and Gu are used a lot. Try to avoid them when naming, otherwise it will be easy to have the same name. For commercial enterprises, Xin, Cheng and Xin; for pharmaceutical enterprises, Jian and Kang; for transportation enterprises, Tong, Da and Shun; common names such as Liping and Dajun are easy to repeat when used as font names. The author also recommends using less or no such auspicious words, and using words with profound meanings is more likely to succeed.
Out of the circle of "auspicious characters", the font sizes are much better, such as Xiu Xiu, Eli Lilly and Shiyitang in the pharmaceutical industry, Quanfeng and Cainiao in the express delivery industry, and Haoyue, Yurun, etc. in the food industry. Yili, Jinluo, etc. It has nothing to do with the characteristics of the industry, but you can still prosper your career.