2. The artistic sense of the font also reflects the fashion of the logo. Good font design will enhance people's goodwill towards logo.
3. Font design can make customers remember logo names intuitively, which is impressive.
4. If a design has no words, it will be boring. The special design of characters has been paid more and more attention in art design and has become an important topic in modern art design.
5. Explain that the knowledge and accomplishment of calligraphy art plays an important role in the development of design intelligence; It also shows that the application prospect of calligraphy art in modern design is broad.
Extended data
Basic principles of font design
1, Character Adaptability: Information dissemination is a major function and the most basic function of character design. The important point of character design is to obey the requirements of expressing the theme, to be consistent with its content, not to be separated from each other, not to conflict with each other, and to destroy the infectious effect of characters.
2. Understandability of words: The main function of words is to convey information to consumers in visual communication, and to achieve this goal, we must consider the overall appeal effect of words and give people a clear visual impression. No matter how beautiful the font is, if the intelligibility of the text is lost, this design will undoubtedly fail.
3. Visual aesthetic feeling of words: As one of the picture elements, words have the function of conveying feelings in visual communication, so it must have visual aesthetic feeling and give people a beautiful feeling. It has become a conscious or unconscious standard for people to measure things that affect their visual senses by beauty and ugliness. It is the responsibility of every designer to meet people's aesthetic needs and improve aesthetic taste.
4. Personality of text design: according to the requirements of advertising theme, highlighting the personality color of text design and creating unique fonts that give people a unique visual experience are conducive to establishing a good image of enterprises and products. When designing, we should avoid using the same or similar fonts with some existing design works, and we should not intentionally imitate or copy them.