In 2007, the cooperation between NBA and CCTV was pleasant. On the occasion of the 20th anniversary of cooperation with CCTV, NBA also specially launched an advertising promo featuring China's calligraphy and a commemorative Logo, which continued to be broadcast throughout the season. Yan Qiang, vice president of sports, told CBN Weekly: "The NBA has emphasized the concept of integration with CCTV on many occasions, which means that the main channel will be placed in CCTV in the future, which also means that the broadcasting rights cannot be sold in a completely market-oriented bidding way."
According to him, around 2000, Jordan retired, and Yao Ming had not yet arrived in the NBA. At that low tide, the copyright fees paid by local TV stations in China for broadcasting each game ranged from 654.38+0.8 million to 20,000 yuan, which was very cheap. Nowadays, the broadcasting fee is not the most important and anticipated income of the NBA.
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