In fact, since 199 1, Shanghai Grand View Garden has held art festivals, opera exhibitions, knowledge contests and other groundbreaking cultural experience activities, such as "Being a Red Chamber Man in a Day", "Yuan Fei's Thousand People Performing Sacrifices" and "Wonderful Jade Beating the Bell". The park also uses Dianshan Lake to develop water sports such as boating and speedboat. However, the life cycle of most cultural creative strategies is very short. After 1996, there was an obvious turning point in the passenger flow of Grand View Garden. Although cultural projects were frequently updated, they were quickly ignored after a wave of heat waves. After in-depth study of the Grand View Garden, the five doctors believe that the artificial landscape, wax figure display and actor performance adopted by the Grand View Garden are no longer in line with the current leisure taste. Nowadays, tourists are more inclined to participate in and experience tourism products, thus making the Grand View Garden gradually enter the "aging period". Because the service staff in the teahouse are too old and their Mandarin is not good, they can't tell the story of furniture, and the interest of tourists suddenly drops a lot. Public transportation is not convenient at all. Starting from the People's Square in the center of Shanghai, you need to transfer to two rail lines and a bus, and it takes 2 hours to reach the Grand View Garden, which takes about 1 hour. Restricted by traffic and other factors, the tourists in Grand View Garden are still mainly group tourists, and these tourists are generally not dominant in ticket income and "secondary consumption". In order to increase income, Grand View Garden also tried to introduce some commercial projects, such as introducing calligraphy teachers to perform in the park and selling calligraphy works, but finally gave up because of lack of attraction.
1500 mu antique garden, superior geographical location, backed by the enduring traditional culture IP of A Dream of Red Mansions, the Grand View Garden is endowed with excellent resources, and there is undoubtedly great imagination for its future development. However, this once brilliant garden also faces many bottlenecks. Change will always come. The opportunity to change the Grand View Garden stems from the integration of the Yangtze River Delta. In June 2020, Qingpu Lv Wen Group was formally established, and Daguan Garden and Qingxi Country Park became its subsidiaries. At present, the renovation of Daguanlou, Lixiangyuan and Hengwuyuan will be completed one after another. During the 202 1 Eleventh holiday, the maximum daily passenger flow of the Grand View Garden reached 5,000. In order to attract tourists, the Grand View Garden launched costumes and scene interpretation during the National Day holiday. Visitors can listen to the melodious flute in the pavilion of Ehongyuan, watch Baodai and Dai read The West Chamber in the psychic study. The most lively is the ancestor worship ceremony in front of Daguanlou and the Golden Hairpin Garden twice a day. Floating around the quiet and elegant garden buildings, the "Twelve Golden Hairpins" invited tourists to participate in the scene interpretation at the right time, which was very popular.