How much are the calligraphy works with brush?
The following are some sales skills about hard-pen calligraphy works, which can be referenced: artworks need publicity and packaging. Hard-pen calligraphy works need to be promoted and packaged when they enter the market. If you want hard-pen calligraphy works to enter the market, it has a good prospect, the early investment should be in place, and the publicity should be overwhelming. In addition to professional calligraphy newspapers and websites, the publicity of social comprehensive newspapers, especially mass media such as television and radio, must keep up, create hot spots, form a strong position and attract people's attention. What we want to do is the mass market, so we should fill the minds of the public with hard pen calligraphy. Of course, hard-pen calligraphy is an artistic commodity, which needs to be publicized through multiple channels, as long as it doesn't brag about falsehood. I remember that when Mr. Zou Mubai founded Pen Calligraphy Newspaper, he published the news in non-professional mass media, and the effect was very good. If hard-pen calligraphy enters the market, even if a press conference is held in the Great Hall of the People, it can be advertised in CCTV. Mr. Xiong Wei of Chongqing once had an amazing idea that Xiaogang Feng should direct and Ge You should star in the film and television works of hard pen calligraphy. How can that be unpopular? In short, publicity and packaging are very important, and you can make hard-pen calligraphy a product that is recited in the streets by any means. On your birthday, I sent you a hard-pen calligraphy work inlaid with crystals, wishing you a happy birthday; As a soldier, I send you a hard-pen calligraphy work of the army; If you move to a new house, wouldn't it be nice to give you four screens of hard pen calligraphy? The binding of hard-pen calligraphy works is the first step of marketization, and special attention should be paid to it. It is necessary to establish a professional mounting team, so there are many workshops to design, mix, make and produce hard-pen calligraphy works. In particular, it is necessary to form personalized mounting ability, mount on demand and tailor-made mounting. Peng, a calligrapher in Xiushan County, Chongqing, is a master of binding. We can hold an exhibition in a suitable place in advance, invite some businessmen and bosses to see the exhibition, and give or sell some hard-pen calligraphy works at a low price first, so that they can get in touch with hard-pen calligraphy and like it. Or find a major foreign affairs occasion to launch hard-pen calligraphy, so that the mainstream media can publicize it and form a sensational effect. You can also plan some charitable donation activities to make hard-pen calligraphy deeply rooted in people's hearts.