The origin of "Quanjude"
The founder of Quanjude is Yang Quanren. When he first arrived in Beijing, he sold raw chickens and ducks in the meat market outside Qianmenwai. Yang Quanren has a detailed understanding of how to sell ducks, and his business is getting more and more prosperous. He lived frugally and saved more and more money like a snowball. Every day when Yang Quanren goes to the meat market to set up a stall to sell chickens and ducks, he has to pass by a dried fruit shop called "Dejuquan". Although the shop's signboard is eye-catching, its business has been declining. In the third year of Tongzhi (1864), the business collapsed and was on the verge of bankruptcy. The shrewd Yang Quanren seized this opportunity and spent his many years of savings to buy the "Dejuquan" store.
Now that you have your own shop, what font size should you choose? Yang Quanren invited a Feng Shui master to discuss the matter. The Feng Shui master walked around the shop twice, then suddenly stood still, twirling his beard and said: "Ah, this is really a Feng Shui treasure land! Look at the two small alleys on both sides of the shop, they are like two sedan poles. In the future, building a building will be like an eight-carriage sedan, and the future will be limitless!" Mr. Feng Shui rolled his eyes and said, "However, this shop was very unlucky in the past, and it is difficult to get rid of its bad luck. Reverse the old name of Quan' and call it 'Quan Jude', so that you can avoid bad luck and embark on a smooth road."
Mr. Feng Shui's words made Yang Quanren smile. The name "Quanjude" is exactly what he had in mind. Firstly, his name has the word "Quan" in it. Secondly, "Jude" means to gather virtues, so he can flaunt his virtues in doing business. So he named the store "Quanjude". Then he invited Qian Zilong, a scholar who was very accomplished in calligraphy, to write the three characters "Quanjude" and made it into a gold plaque to hang on the lintel. The words were written vigorously, powerfully, and eye-catchingly, adding a lot of color to the shop.
Under Yang Quanren’s careful management, Quanjude’s business is booming. Yang Quanren is smart and capable. He knows that if he wants his business to prosper, he must rely on a good chef, a good waiter, and a good shopkeeper. He often hangs around various roast duck shops, exploring the secrets of roast duck and looking for the masters of roast duck. When he learned that there was a master chef named Sun in the Jinhua Pavilion, which specialized in cooking roast ducks for the palace, and he was very skilled in roasting ducks, he tried every means to make friends with him. They often drank and played chess together, and their relationship became closer and closer. Master Sun was finally persuaded by Yang Quanren, and he came to Quanjude with a generous offer.
Quanjude hired Master Sun, which means he has mastered all the techniques of Qing palace hanging oven roast duck. Master Sun changed the original oven into a hanging oven with a large height and a deep and wide hearth. It can roast more than a dozen ducks in one oven. It can also roast ducks while roasting them. The duck he roasted was beautiful in appearance, plump and plump, bright in color, jujube in color, crispy in skin and tender in meat, delicious and fragrant, fat but not greasy, thin but not woody. Quanjude Roast Duck won the title of "Beijing Master's Delicious Food". Yuya" reputation.
The main reasons why Quanjude has become a famous restaurant are its honest selection of ingredients, exquisite cooking skills and careful operation; Roast duck is Quanjude's main business. From duck selection, feeding, slaughtering to barbecue, everything is meticulous.
Cuisine culture that embraces all rivers
"Quanjude" is not only famous at home and abroad for its roast duck, but also has a series of fine dishes represented by whole duck banquets, special dishes, innovative dishes, and celebrity banquets. It reflects Quanju Dehain’s cuisine culture that embraces all rivers.
In the hands of chef Quanjude, the whole body of the duck turned into a treasure. While making roast duck, chefs of all ages have carefully created a variety of delicious hot and cold dishes using raw materials such as duck wings, duck feet, duck hearts, duck livers, and duck gizzards. After years of accumulation, the "Quanjude Whole Duck Banquet" has been formed, represented by mustard duck paws, Huo Liao duck heart, braised duck with four treasures, hibiscus plum duck tongue, duck wrapped shark's fin, etc. What is quite interesting is that one time when Vice Chairman Wang Guangying was having a meal in Quanjude, he said: "The 'All Duck Banquet' has all the duck ingredients, but there is only one dish missing." No one could figure out what it was, and he laughed. : "It's a duck egg!" Everyone suddenly realized. After careful research, a new dish - "Crystal Duck Treasure" - was added to Quanjude's menu, filling the gap in the "whole duck banquet".
In order to ensure the uniformity of quality and flavor of Quanjude dishes, achieve a substantial chain, and explore ways to achieve standardization and scale of Chinese food, the group has formed a specialized technical research team composed of experienced technicians with rich practical experience Combined with technical personnel with modern scientific and technological knowledge, we carry out quantitative calibration of Quanjude's traditional special dishes.
Through repeated trials and precise testing, the main ingredients, auxiliary ingredients, and seasonings of the dishes have been quantified down to the milligram, and precise feeding standards have been formulated. Now 49 dishes including roast duck, cold dishes, hot dishes, and pasta have been completed. This standard of traditional specialties provides a guarantee for the uniform and consistent quality of Quanjude’s traditional specialties. Quantifying Chinese food with a wide variety of dishes is the first of its kind in the history of Chinese food development.
Environmental culture with profound artistic conception
Quanjude’s environmental culture positioning fully reflects the diversity and rich connotation of Quanjude culture.
Quanjude Heping Store is an important place for banquets with domestic and foreign dignitaries. Therefore, the store takes the "celebrity, famous store" effect as its starting point, and its environmental style is characterized by elegance and peace. Among them, the design concept of "Celebrity Garden" is based on the theme of praising the three generations of leaders of New China, describing the artistic conception of dragons and phoenixes, and the arrival of all virtuous people, implying the revitalization of the Chinese nation and the prosperity of "Quanjude"; it was left by many heads of state while dining in Quanjude The "Celebrity Wall" composed of precious photos and the "Hundred Ambassadors Signature Wall" composed of signatures and messages from ambassadors from more than 100 countries attracted customers to stop and admire Quanjude's unique cultural landscape; the use of the magnificent "Golden Hall" on the fourth floor Modern multimedia technology and stage lighting effects integrate performances, meetings, dinners and other functions into one, making it even more famous-store style.