In order to ensure the orderly and effective activities, it is usually necessary to make an activity plan in advance. The activity plan is concrete, thorough and highly operational in terms of objectives, requirements, methods and progress. How should we write an activity plan? The following is my Mid-Autumn Festival activity plan (5 general remarks), which is for reference only and I hope it will help you.
Mid-Autumn Festival Planning Scheme 1 Design Intention:
The Chinese nation has a long history of 5,000 years and has accumulated many traditional festivals with rich oriental culture. Culture is the foundation of a nation, and festivals are an important carrier of national cultural inheritance. Traditional folk festivals such as Spring Festival, Lantern Festival, Tomb-Sweeping Day and Mid-Autumn Festival are vigorously promoting the fine traditions of national culture and inheriting the national spirit.
With the coming of Mid-Autumn Festival, the sixth grade group plans to carry out a series of activities around the theme of "Our Mid-Autumn Festival". Through activities, students can learn about traditional Mid-Autumn Festival culture, legends about the moon, customs of Mid-Autumn Festival, poems and songs, riddles of Mid-Autumn Festival, etc. From this, we can deeply understand the meaning of Mid-Autumn Festival and feel the long history of China traditional culture, so that students can initially understand the * * * essence of excellent human culture and the * * * belief in pursuing a better life, and cultivate the Chinese national spirit and traditional virtues.
Activity time:
65438 September 2006 to 65438 September 2008
Active object:
The sixth grade is mainly teachers and students.
Activity content and process
I. Preparatory work
1. Call the class teacher of the grade group to exchange activities. And distribute relevant materials (scheme, theme class meeting teaching plan, reading materials, etc.). )
2. The grade leader prepares the materials needed for the preliminary activities.
3. The post-class wall newspaper has Mid-Autumn Festival related content.
4. Publicity and mobilization: On September 16, a Mid-Autumn Festival speech was given at the flag-raising ceremony to create a festive atmosphere.
5, the implementation of the relevant person in charge
6. Prepare exhibition boards to show outstanding works.
Second, the content of the activity
1, painted Mid-Autumn Festival
Mid-Autumn Festival is a traditional festival full of poetry and beauty. Myths and legends such as the Goddess Chang'e flying to the moon, Wu Gang cutting Guangxi and Jade Rabbit smashing medicine are widely circulated.
(1) Organize students to draw these wonderful legends with pen and ink. (You can refer to online pictures to draw)
At least two paintings of the same size as a4 should be handed in on Monday in each class. The school evaluates and exhibits the works of each class.
(2) Calligraphy: Calligraphy creation, theme: "Mid-Autumn Festival".
Person-in-charge: class teacher and grade leader of each class.
Making Mid-Autumn Festival theme handwritten newspaper.
At least 2 copies in each class. Grade awards, excellent works will be displayed on Monday.
Person in charge: class teacher
3. Mid-Autumn Festival theme class meeting
Each class will hold a Mid-Autumn Festival theme class meeting on Monday. Understand the origin and tradition of Mid-Autumn Festival.
Folk customs, anecdotes, etc. Teachers and students read classic Mid-Autumn Poems and feel the joyful, harmonious and reunion atmosphere.
Requirements: Please write the theme of this class meeting on the blackboard: "Our Mid-Autumn Festival", "It is especially bright from the moon to the Mid-Autumn Festival", "The full moon celebrates the Mid-Autumn Festival" and so on. See attachment 1 for the lesson plan.
Person in charge: head teacher of each class
Photo: xxx
4. Mid-Autumn Festival theme reading
Distribute the Special Reading Book of Mid-Autumn Festival Culture for Grade Six (see Annex 2) and organize students to read it in the morning. Feel the strong cultural atmosphere of Mid-Autumn Festival in literature.
Person in charge: Chinese teacher
Photo: xxx
5. Red Scarf Radio Mid-Autumn Festival Album
Plan the red scarf broadcast of "Our Mid-Autumn Festival" on Monday. Editing and taking photos: xxx
Mid-Autumn Festival Planning Scheme II Activity Background:
"I miss my family more during the festive season" gives the Mid-Autumn Festival a strong concept of "home harmony". On this full moon night, when I enjoy my family and pray for happiness, every soul is holy, which is the best opportunity to inspire the truth, goodness and beauty of human nature. Gaori company is a large-scale scientific and technological enterprise, with many foreign employees and foreign employees. In order to enhance international employees' understanding of China's long history and culture, create a festive atmosphere, pay attention to employees' emotional needs, narrow the distance between employees and between employees and enterprises, and better promote the economic development of enterprises, enterprises hold Mid-Autumn Festival.
Activity theme:
Happy Mid-Autumn Festival with strong feelings.
Activity purpose:
1) The company is a big family, which enhances team cohesion and employees' sense of belonging. Break the small pattern of family reunion on holidays, and take business divisions or departments and groups as units (depending on the team size, eight to twelve are preferred), and employees bring their families to attend the Mid-Autumn Festival family meeting.
2) Let employees' families know about the company culture, enhance their intimacy with the company, and improve their support for employees' work.
3) Stimulate employees' sense of gratitude and honor, and work harder and more valuable for the family and team (the best effect is to make a vow spontaneously and set work goals or life goals).
4) Advocate the balanced concept of "happy work and happy life", strengthen the harmony between people, cherish the fate of living with family and colleagues, and guide employees' sense of fraternity and equality.
5) Respect the traditional customs of China, pray for the complete glory of life, carry forward the national culture of China and improve the cultural quality of employees.
Active object:
All employees of the company and their families (including foreign employees and foreign employees)
Activity time:
8: 00 p.m. on August 14th of the lunar calendar. Venue: Gaori Company Headquarters1Floor 2 Hall.
Activity flow:
1. Welcome speech by team leader
2. The stage play "Tracing the Source of Mid-Autumn Festival". For example, Houyi shot at the sun and Zhu Yuanzhang rebelled.
3, Allegro (three and a half sentences, two people turn) "Look at our home" is to introduce the employees of our team respectively.
4. Awards. The team leader summarizes the achievements and contributions made by each employee to the team, gives different honorary titles, and presents corresponding certificates and prizes to the employees' families, and also invites employees and their families to make impromptu speeches.
5. Family show. All family talent shows or family games.
6. Music story "Blue Ribbon". The blue ribbon gratitude operation was launched on the spot. Colleagues or family members can thank each other and tie blue ribbons to those who want to thank. )
7. Pray for blessings under the moon (light a lighthouse and set off fireworks).
8. Promotion and auction of business promotion plan. In the next stage, different reward standards (mainly family rewards, such as household goods or family travel) will be formulated for different performance levels. ), each family will take the reward index first after consultation.
9. Give Mid-Autumn Festival gifts (extra gifts for children). The team leader made a thank-you speech.
Activity preparation:
1, the correct size and layout of the website.
2, sound effects, disc preparation
Step 3 prepare employee prizes
4. Preparation of prizes for business promotion plan
Activity budget:
About XX yuan.
Mid-Autumn Festival Planning Scheme 3 Activity Planning Background:
Mid-Autumn Festival, family reunion, lighting lanterns and enjoying the moon, I think this is a very important day for China people every year. When the full moon is hanging in the sky, whether you are reunited with your family or not, you will meditate on the full moon. Anyway, everyone will have a big dinner tonight. Merchants will face a great business opportunity, so how to grasp the business opportunity and what kind of activities to meet potential customers has become the focus of attention of merchants. The following is the activity planning scheme of the merchant:
Reason for activity planning: In the Mid-Autumn Festival, I think the most important things for customers are moon cakes, fruits and other things to eat, of course, including some other things. So how can we promote these things?
Activity planning scheme: any activity should form a publicity effect before the activity, let others know the place and time of our activity, and increase their desire to participate in the interaction. These publicity activities are only the distribution of colorful pages, advertising activities, online marketing and other activities. This kind of publicity can be very important.
Activity planning content
Our plan is to provide different activities for different ages and people:
Lovers, lovers, of course, want to live happily together, so we will vote for their ideas. Selling moon cakes will invite couples and lovers to eat moon cakes together at the event site, share their sweet love, infect the active atmosphere, and create the theme of "eating moon cakes for couples is happy and sweet". Of course, you can also invite some local celebrity couples, or invite couples and lovers to tell their love history on the spot and send them sweet moon cakes or some other rewards, which will be necessary. For a happy family, of course, the idea is the same, but it is important to highlight the theme: "Eating family moon cakes is happy and harmonious", as well as fruits, vegetables and meat.
For the elderly, it is the theme: "Eat longevity moon cakes, live a long and healthy life". In addition, a small game can be held for children to participate in, and the participating children can get free gifts. This word-of-mouth marketing can get more children involved and more customers.
In addition, all shopping customers can participate in the lucky draw and enjoy discounts, concessions, free gifts and other measures, and the effect is better.
Activity planning action plan:
Carefully plan and arrange employees in advance, and conduct various trainings for the employees involved, so that every employee can keep in mind the purpose and theme of the activity, implement it in his heart, and give full play to team spirit. After the end, reward those who do well and have high performance, and fully mobilize the enthusiasm of employees.
In a word, it is to let people in different roles feel different atmosphere, throw away other thoughts, and let them really feel so sweet, happy, harmonious, healthy, long and happy. The more lively the atmosphere, the better. Of course, you can also invite some magicians, lions, songs and dances and so on. Anyway, it is to stimulate the interest of customers and become potential customers of businesses.
Mid-Autumn Festival Planning Scheme 4 I. Purpose of the event:
1. Take the Mid-Autumn Festival as an opportunity, and plan a series of activities to further publicize the "overall image" of the enterprise and improve its visibility and reputation;
2. Maximize the flow of people, enhance popularity and expand the sales performance of specialty stores through the eight-day Mid-Autumn Festival and National Day holidays;
Second, the theme of the event:
The whole country celebrated 60 years and immediately sent 9 gifts.
Third, the activity time:
20xx September 29th ——20xx 65438+1October 8th.
Fourth, the design of promotional activities:
1, a gift: free when you enter the store.
You don't need to shop, you are polite when you enter the store. During the activity, all customers can receive a beautiful gift for free when they register in the store. Promotion description: the number of gifts distributed during the event is limited to the top 30 in-store consumption (it is estimated that there will be 300 in 10). Merchants can choose by themselves. It is suggested that merchants can use moon cakes instead of gifts before the Mid-Autumn Festival.
2. Double Gift: Special National Day Gift
Shocking price, the price of immediately superior model is _ _1900 _ _ _ yuan/vehicle, and the price of immediately 200 model is _2 100_ yuan/vehicle (two special cars are launched, which does not involve other gifts and service activities), and the daily purchase is limited to 10 vehicle. This quantity is for reference only, and merchants can apply according to their own conditions.
3. Triple Gift: Mid-Autumn Festival Reunion Ceremony (except car)
For China people, moon cakes are an indispensable symbol of Mid-Autumn Festival reunion. Because the Mid-Autumn Festival can be used as a gift after the National Day, which is closer to the season and atmosphere. Merchants can negotiate with some supermarkets and shops to give moon cakes as gifts when buying a car, and then settle the bill after the event. It can also be decided by the merchants themselves. The grade of moon cakes should not be too low. Try to control the grade of moon cakes within the profit range, and send moon cakes according to the low-profit models in the store.
4. Four-fold gift: luxury gift for car purchase (except special car)
Set different gifts according to different price segments, and the higher the selling price, the greater the profit. For customers who buy high-end models, we will send luxury gift packages within the scope of ensuring profits. The gift package can be composed of beach chairs, shopping baskets, inflators, anti-theft locks, helmets, induction cookers (purchased by merchants themselves) and so on.
(1). Luxury gift packages for high-end models (such as Princess Ma Eighth Generation, Ma Lucky, Ma Zhuifeng, Jin Yue, Ma Lucky, etc.)! Gift suggestion: beach chair, shopping basket, pump, anti-theft lock, helmet, induction cooker;
(2) A gift package for mid-to-high-end models (such as Dream Chasing, Jinchi, Princess Horse Generation V, Double Happiness Horse, Fengrui, 300, 700, etc.). )! Gift suggestion: beach chair, shopping basket, pump, anti-theft lock, helmet;
(3) Gift suggestions for mid-range models (such as immediately popular, immediately dreaming, Sunshine Horse Three, Lucky Horse Two, Golden Eagle Horse, etc.). ): shopping blue, pump, anti-theft lock, helmet;
(4) Gift suggestions for low-end models: pump, anti-theft lock and helmet.
5. Five gifts: Mid-Autumn Festival red envelope gift (with vouchers)
During the activity, every morning 10 and afternoon 16, Mid-Autumn Festival red envelopes will be distributed on time, ranging from 50-200 yuan to 200-50 yuan red envelopes, on a first-come-first-served basis.
6. Six-fold gift: National Day cash gift (except special car)
During the activity, consumers who buy regular-priced models can participate in a cash grab with the purchase invoice or receipt. The cash receipt is valid on the same day, and the certificate of the customer who won the prize is marked by the person in charge of winning the prize with the words "the prize has been won, and this certificate is invalid". Remarks:
It is suggested that this activity merchant can also use it when selling cars.
First, there is not much cash payment.
Second, it is easy to establish word of mouth.
7. Seven gifts: depreciation 1000 yuan (except special car)
All electric car users (whether they are electric car users immediately or not) can enjoy the discount of exchanging old cars for new ones in the store with their ID cards and invoices for buying used cars during the activity: both old electric cars and old motorcycles can be discounted to a certain price to offset the cost of car purchase, and the highest discount can be directly exchanged for an electric car (designated model) without any difference. Within the profit range, you can also give them some exquisite small gifts.
Remarks: Consumers provide used cars from regular channels, otherwise they will not enjoy the preferential activities of trade-in.
8. Eight-fold Gift: Lucky Draw Surprise Gift
To celebrate the 60th anniversary of the founding of People's Republic of China (PRC), the company applied to hold a large-scale tourism and cultural activity of "electric vehicles flying over Hukou Waterfall of the Yellow River". On July 30, 2009, it was approved by the relevant departments of Yan 'an City. At the same time, in order to give back to consumers' love and support for Lima electric vehicles for many years, this large-scale car lottery was held especially on the occasion of National Day and Mid-Autumn Festival.
(1) During the activity, all car buyers can participate in a lucky draw;
(2) Details of the lucky draw:
Put the table tennis balls numbered 1 to 6 into an opaque box, and after drawing a number, put the balls with this number into the box and draw again, and draw six balls as a group, that is, complete the lottery at one time; Everyone can only smoke once; Customers are not allowed to look at the box during the lucky draw, otherwise it will be invalid and will not be exchanged;
(3), the lottery * * * set six reward levels, the specific settings are shown in the table below.
Award setting table
Award level, award-winning conditions, award places and bonuses
Grand prize: 6 6 1/ day ***3 places, one free electric car (designated model).
The first prize 6 1, 6 2, 6 3, 6 4 and 653 * * 9 places will be returned, and the second prize 5 places with the same number * * 15 will be returned 60%.
There are 30 places for the third prize with four identical figures 10 *** every day, and 40% of the car purchase price will be refunded.
The fourth prize is three open beach chairs with the same number.
Fifth prize, two same numbers, open shopping, one blue one.
9. Nine Gifts: Sunshine Service Gift (with after-sales discount service card)
During the "Double Festival" promotion, all new and old users of electric vehicles can come to the store to enjoy free maintenance services such as cleaning and waxing. And you can get an instant after-sales service card worth 50 yuan. During the activity, car buyers can enjoy: within one month of car purchase, the merchant will unconditionally refund 10% of the car purchase price. Merchants need to register the date, amount, model and validity period of car purchase.
It is suggested that businesses can also provide other services as needed. For example, any consumer who buys a car during the activity can replace the headlights for free and the brake line for life, which is not easy to be damaged during riding, so as to accumulate popularity and establish an image.
Verb (abbreviation of verb) Specific pre-publicity plan:
1. Color pages can be distributed 6 to 7 days before the event until the end of the event. First of all, determine the distributors and give them necessary training so that they can correctly understand the various problems of the activities. Including time, place, theme, preferential activities and how to distribute them in promotional gifts. In order to make its publicity coverage wide, the information transmission should be accurate and effective. Conditional can enter the community, and the community distributes publicity materials.
2. Posters: 7-8 days before the event, put up posters next to squares, streets and communities with large traffic. The contents of the poster include time, place, promotional gifts and activities that can attract consumers.
3. The announcement of TV media rolling subtitles should be publicized 6 to 7 days before the event until the end of the event. This kind of publicity is temporary and centralized, and it is necessary to make mobile phone subtitles in local mainstream TV stations and TV stations with high ratings to ensure the widest transmission of information.
Newspapers have a wide readership all over the world. The publicity should start about 7 days in advance, and it needs strong continuity, and it should be released at least three or four times every other day in a week. It can also transmit information well from this aspect, and its credibility is also very high, which is trusted by some consumers.
5. During the event, conditional roadshows are held, and performing arts companies are invited to organize performances in front of the store during the event to attract popularity. You can also organize your own performances.
6. TV advertising: 6 to 7 days before the event to the end of the event, eligible businesses can be selected. It has the advantages of wide audience, great influence and influential communication channels, and the content of the activity is easy to explain.
7. SMS promotion: through mobile companies, take SMS as a platform to promote activities; Send information about National Day and Mid-Autumn Festival activities to old customers, and maintain electric vehicles for old customers free of charge during the activities to tap potential consumers.
8, combined with the local actual situation, you can also take other effective methods to promote. For example, open-air movies can be shown during the event, and waist and drum teams, gongs and drums teams, cartoon mannequins and electric cars can be invited to March, as long as it can set off the festive atmosphere of November and Mid-Autumn Festival and achieve the purpose of publicity.
Mid-Autumn Festival Planning Scheme 5 I. Theme: Mid-Autumn Festival Cake Expo
Objective: The annual Mid-Autumn Festival is coming, in order to enrich the entertainment life of employees, promote the communication between employees, enhance the team cohesion, reflect the company's care for employees, and let everyone have a wonderful and unforgettable Mid-Autumn Festival.
Third, the main activities: Bo cake+dinner.
Fourth, time:
1. Divide the cake time: XX years, X months, X days.
2. Dinner time: XX year X month X day
Verb (abbreviation for verb) position:
1. wavering: not decided yet.
2. Dinner: The location of the restaurant has not been determined.
Organization and coordination of intransitive verbs: trade unions and human resources department.
Seven. Participants: all employees of the company.
Eight. Activity flow
1, 15: 20 leader's speech
2. Cake 15: 30- 17: 30.
3, 19: 00-20: 30 Mid-Autumn Festival dinner.
The activity ended at 20: 30.
Nine. Activity funds (total about 120000 yuan):
(1) The cost of Expo activities is 60,000 yuan.
1, activity props: 100 yuan;
2. Bo Cake Award * * * 59,000 yuan:
(1) Champion: 1 copy, accounted for 1.4 million yuan.
(2) Attending class (also called second prize): 2 copies are 14000 yuan.
(3) Sanhong (also known as Huatan): 4 copies 12600 yuan.
(4) Four-grade Jinshi (also known as Jinshi): 8 volumes are 5600 yuan.
5] Two cases (also called jury) 16 copies, totaling 5600 yuan.
[6] 32 Ben Yi Xiu (also known as a scholar) is 6720 yuan.
Another 480 yuan.
(2) Dinner costs 60,000 yuan.
X. organizational arrangements:
1. comprehensive coordination group: comprehensive coordination of activities and handling of other emergencies.
2. Activity group: activity organization, planning, venue layout and venue management.
3. Purchasing group: purchasing and distributing event prizes and drinks.
4. Newsgroup: event promotion, press release writing and camera shooting.
5. Security team: responsible for the safety control of the whole activity site and people going to the dining place.
Round trip shuttle bus
XI。 Bo cake rules
Each cake has 1 top students, 2 opposite classes, 4 "three reds", 8 "four advances", 16 "two lifts" and 32 "one show". There are 63 cakes in the plenary session, including the number 796 13, which is an auspicious number. The country is 998 1, which is the number used by the emperor, 8972, which is the number of chitose, and Zheng Chenggong sealed King Yanping, so he used the number 63.
There are 63 cakes, representing the champion, champion, flower exploration, scholar, juren and scholar respectively. Throw six dice in a big porcelain bowl. There are 30 blog rules: one show, two lifts and three reds, with one red four, two red four and three red four as cakes respectively. Top four.
Four red dots and two red dots are the highest level, which is called "No.1 scholar inserting golden flowers", and you can get the No.1 scholar and two pairs of cakes. The winner of the first prize is four dividends, four of which are more than a few points; The appearance of "five sons" overwhelmed the four reds, that is, any five of the "five sons" except the five reds are counted as "five sons", depending on how many points you bring. "Five reds" means that there are five reds and four points, overwhelming the "five sons", among which the points are even greater. The second place and the flower scout, known as the "pair of sugar", will get the cake at one to six o'clock. In addition, there are rare "Six Bohong" and "Six Bohei" that are no longer used.
How to play: It's roughly like this: everyone throws six dice into a big bowl at a time (again, you must play with a porcelain bowl), and everyone rolls the dice in turn to see the number of dice to get a cake. If the dice fall out of the big bowl, this round is invalid and continue to participate in the next round.
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