What should you pay attention to when designing posters? Nowadays, there are many promotional activities or commercial needs that require the design of posters. Many practitioners still have vague concepts and regulations on designing posters. What is the general size of a poster? 781x10862 open 560x7603 open 362x3904 open 390x5436 open 362x3908 open 271x39016 open 195x271 What should be paid attention to in poster design 1. The main object of the poster design, who is the design object and user, their acceptance level, and the location of the poster , so you need to pay attention to the size whether in ps/ai. 2. The picture is large. Posters are mainly pasted in some large public places. Only by using a large picture can the image and color be highlighted and displayed in front of the public. There are many types of pictures, such as full-open, facing, long-three-open and so on. 3. Strong long-distance vision. Since people come and go in a hurry, poster design also needs to fully consider the visual effect, what you want people to see, how to contrast the trademark/logo/image, and refine the visual focus. 4. The creativity is new and the poster is highly targeted. Commercial posters must have visual effects and artistic value and highlight key points. Regardless of the variety of forms, the vision must be focused. 5. Poster color. The poster color must have a certain style and product positioning, so the color segmentation and color selection need to conform to the product positioning. 6. For poster fonts, you need to collect fonts. You need to pay attention to various font forms. Collecting some fonts is for better design. What are the requirements for poster design elements?
The requirements for poster design elements are as follows:
1. Sufficient visual impact can be achieved through images and colors.
Color is the most sensitive thing to human vision. If the color of the home page is well handled, it can be the icing on the cake and achieve twice the result with half the effort. The general application principle of color should be "overall coordination, local contrast", that is: the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast.
2. The content expressed in the poster is refined and the main appeal points are captured.
In order to leave a visual impression on people who come and go in a hurry, in addition to being large in size, the poster design must also fully reflect the principle of positioning design. Use prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or concise visual processes to make posters and posters the visual focus. Posters can be said to have typical characteristics of advertising.
3. The content should not be too much, be concise and clear, and the length should be short and concise.
4. Mainly use pictures, supplemented by copywriting.
As for posters as a whole, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with specific artistic expression, realistic paintings or comics, leaving consumers with real and touching pictures and humorous feelings.
5. The theme font is eye-catching.
Fully embody the principles of positioning design. With prominent trademarks, logos, titles, graphics.
Extended information:
Poster design composition skills:
1. Thickness contrast of composition skills:
The so-called thickness contrast refers to In terms of the colors used in the composition process and the style formed by the patterns composed of colors, in calligraphy and painting works, we know that there are gongbi and freehand brushwork, or gongbi and freehand brushwork appear together on the same picture (like the masters of traditional Chinese painting) Qi Baishi's paintings of cabbage and grasshoppers are similar). This style is a frequently used expression technique in packaging composition.
For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; Some replace patterns with wild calligraphy, which can be seen anywhere and anytime in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo.
2. Comparison of far and near composition techniques:
In the composition of traditional Chinese landscape paintings, we pay attention to close-up, middle-ground and long-range shots, and in the design of packaging pictures, the same principle should also be used. They are the composition levels of near, medium and far pictures. The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern.
For example, Shuanghui’s earliest instant noodle packaging, the first thing that catches people’s sight is the Shuanghui trademark on a blank background and the huge white Shuanghui characters on a dark red square background (i.e. close shot) ), followed by the smaller main characters of "Braised Beef Noodles" in cursive script (should be said to be the second line of sight, also called the middle shot).
The third is the product photo describing the contents of the package (also called the third line of sight, defined as the middle shot), and then the auxiliary corporate mascot slogan, performance description, corporate logo, etc. , this obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom, from right to left, and at the same time highlights the most important themes to be expressed.
As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where the stars support the moon and stand out from the crowd. As a result, the strong magnetic force of the image of our installation design tightly pulls the marketers' attention.
3. The contrast between density and density in composition techniques:
Speaking of the contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors used, and also very similar to the flying white in traditional Chinese painting. The same means that the concentrated areas in the pattern must be diffused, and it should not be concentrated or diffused. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness. At the same time, the theme remains prominent.
In the design of many packaging patterns, the entire picture is densely packed and colorful. From the background pattern to the theme pattern, they are all very heavy color expressions, making people feel overwhelmed and breathless. This not only causes It does not serve the purpose of beautifying the product and promoting sales, but instead makes people tired and lacks appetite. This is caused by not grasping the contrast between density and density.
4. Static and dynamic contrast in composition techniques:
In a pattern, we often find this phenomenon, that is, in the background or the name of a packaging theme The explosive patterns shown around may look careless, but are actually a few crazy thick lines deliberately daubed, or streamer-shaped English or patterns, etc., all of which express a "" feeling.
The theme name is dignified and steady while the background is light and calm. This scene is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of Duzhi. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.
5. Comparison of Chinese and Western techniques in composition:
This kind of contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or Chinese sinology in the packaging design. A combination of art and English.
As well as directly using realistic techniques to highlight Western photos or certain scenes on the packaging pattern. This form of expression is also a common reference method, which is used in children's products, It often appears on women's socks, clothing or cosmetics packaging.
6. Comparison of composition techniques between ancient and modern times:
Sometimes the foreign is used for China, the ancient is used for today. Especially in order to reflect a cultural taste, people often use it in the composition of packaging design. Ancient classic decorations, calligraphy, characters, and patterns are used in current packaging, which is most clearly reflected in the packaging of wine.
For example: the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all reflect and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antique, elegant connotation or a certain aspect of comfort. So it is very popular with consumers.
-Poster design (artistic design with strong visual effects for publicity) How to design a poster
The poster design is as follows:
Posters generally consist of a title, body and The signature is composed of three parts. A formal poster usually includes the nature of the event, the organizer, time, location, etc. It is mostly used in film and television dramas and new product promotions, using pictures, text, color, space and other elements to achieve a complete combination.
Poster requirements:
Posters must clearly and truly state the location, time and main content of the event. You can use some encouraging words in the article, but do not exaggerate the facts. Poster text should be concise and clear, and the length should be short and concise. The layout of the poster can be artistically modified to attract the audience.
In the use of colors, different main colors can be used according to the needs of the homepage content.
Because colors are symbolic, for example: tender green, emerald green, gold, and taupe can symbolize spring, summer, autumn, and winter respectively. Secondly, there are professional colors, such as olive green for military and police, white for medical and health care, etc.