The key to starting a business is to grasp the trend.
215 has been regarded by the public as the first year of starting a business. During this year, all the leaders of the country and every entrepreneur are actively participating in entrepreneurial and innovative activities, hoping to make achievements in their fields. Do not forget your initiative mind, don't waste this life.
so, what do you want to know? How has the entrepreneurial environment changed in 216? Where are the opportunities for entrepreneurs? Where is the new tuyere?
In order to make people understand the new environment better, let's look at a case
The decline of Procter & Gamble: Procter & Gamble's sales continued to drop significantly
Procter & Gamble (P & G) It is the leading enterprise of consumer goods brands and Buffett's long-term holding company, which has maintained steady growth for decades. In addition to good enterprise management, it also benefits from a "double-channel positive cycle" of advertising and sales. See the figure below:
In this model, two scarce resources are occupied by leading consumer brands: advertising channels and retailers' quality shelves. Only big brands can afford the prime-time advertisements of TV stations. In order to pursue single-store efficiency, retailers can only leave high-quality shelf resources to the public-oriented brands with the strongest "traffic conversion" ability. In the past few decades, manufacturers like Procter & Gamble have been "stuck in position" in this way, preventing competitors from growing.
So, what caused the decline of P&G? The most important reason is that the two scarce "channel" resources mentioned above have undergone drastic changes in the past few years.
first of all, with the increase of e-commerce penetration, the "shelf limit" has been greatly reduced. A location on the same page can display different products for different visitors, and you can also use search to achieve "infinite extension". Secondly, the communication ability of vertical brands has improved. In the past, a small brand could not afford mainstream TV advertisements, but now Internet media can purchase on demand and purchase accurately.
In addition, the decentralization of information dissemination has weakened the effect of "hard advertising" as a whole. These changes have enabled brands targeting at vertical people to finally reach consumers effectively and deliver them effectively, and also weakened the advantages of media and sales channels of "mass brands".
Enlightenment for entrepreneurs:
In the era of vertical brands, the first step is to find vertical people with enough potential and deeply understand their needs.
the spread of social media and the new era and the operation of emerging retail channels are new things that traditional brands still don't understand, and they are also your weapons.
However, in the final analysis, brand building still depends on really good products and users' word of mouth. Many aspiring young people want to start their own businesses and achieve success in their careers. However, after all, there are only a few successful entrepreneurs, and at least 5% of newly-established enterprises close down within half a year. The main reason for the closure is that they don't grasp the basic rules of starting a business. From the age of 25, the author has gained a lot of experience in starting a business in the past ten years. I often think that if I can learn more from the successful experience of my predecessors at the beginning of my business, I may have greater achievements than today.
? I teamed up with a group of big cows on the Internet to form an entrepreneurial learning qun, with "21 Dance" in front and "113" in the middle followed by "587". Provide free courses for entrepreneurs who study entrepreneurship. Don't add if you are not studying.
Challenges and opportunities for starting a business in p>216
1. The start-up bonus period of the tertiary industry in internet plus has ended
It is not difficult to guess that most of the entrepreneurs in 15 years are these two types of entrepreneurs after 8-9, and most of these two types of people are concentrated in the tertiary industry, and their models, products or services are seriously homogenized. In the early days, they only relied on subsidies to burn money to acquire new users and maintain users, and once the subsidies ended, what remained was 1-.
2. Traditional enterprises are about to start a real transformation
For traditional enterprises, 15 years is basically a wait-and-see period, and there is no real revolution. Traditional enterprises are more rational, calm and pragmatic than entrepreneurs at present, because they have created a business and mastered certain entrepreneurial paths and methods, but in the Internet era, the techniques and devices of commodity trading and circulation have happened, which makes them a little caught off guard. In 15 years, there are too many entrepreneurial projects in traditional industries in internet plus. 1. They will sit quietly and watch the tigers fight, minimizing the energy of early competitors and avoiding the alliance counterattack. 2. Entrepreneurs have found a successful path and verified the market demand, which is also in line with their rational and calm label, so it is relatively difficult to start a business in 16 years.
and there will be two phenomena in the transformation of traditional enterprises next year: 1. The traditional industries in internet plus will be shopping with traditional enterprises at present
2. There may be a big wave of manufacturing industries involved in the transformation of traditional enterprises next year, and the Internet will enter production factories and workshops
For example, a grinding machine in the workshop now produces 1 pieces an hour, so it is intelligent through the Internet. Improving the accuracy and speed will improve the production efficiency. Besides, there is still room for iteration and optimization of the abrasive tools produced. < P > Entrepreneurial direction in 216 < P > So what entrepreneurial projects are waiting for you in 216? What entrepreneurial projects can you get business opportunities from? Now I'll give you some entrepreneurial directions.
entrepreneurial direction: private rental is better than cash cow
? The data of Shangfang Leasing Network, the largest rental network in Shanghai, show that the monthly transaction volume of housing leasing in Shanghai has reached hundreds of billions of people. In recent years, the rental housing area has exceeded 5 million square meters, and there are countless unregistered leases that have actually been traded, with more than 1.5 million people renting houses. Beijing's housing rental market is even bigger. According to statistics, there are 8,6 square meters of public houses and 3 million square meters of private houses in Beijing. In addition, there are large-scale rental houses, such as illegal buildings and unlicensed houses, which are not counted. At present, China's urban population has exceeded 35 million. Assuming an average of five people per household, there are 7 million urban residents. If calculated by 9%, the total number of rented households is as high as 6.6 million.
Entrepreneurial direction: massage company, "Chaoyang" service
Feng Xiaomei, from Qingshan, Wuhan, first worked in a sauna center, trained for one month, and then took up his post. Because of his flexible and powerful hands, he soon became a masseur with customers scrambling to make appointments. Later, she used her lunch break to provide fast and effective health massage for white-collar workers who were sedentary in office buildings and had sore waist and neck, and 2 yuan every 15 minutes. This price should be acceptable to white-collar workers. Later, there were more regular customers, some of whom could make appointments in the afternoon or other time, and they earned more and more money. Later, she set up a white-collar massage company, which has begun to take shape.
Entrepreneurial direction: modern agriculture
Accelerate agricultural modernization, unswervingly adhere to the position of "agriculture, rural areas and farmers", and accelerate the transformation of agricultural development mode to make agriculture stronger, farmers richer and rural areas more beautiful. Accelerate the development, popularization and application of new technologies, new varieties and new agricultural machinery. Guide farmers to aim at the market to adjust the planting and breeding structure, support the processing of agricultural products, especially the local transformation of grain in the main producing areas, and carry out pilot projects to change grain crops into feed crops.
After several years of clamoring for agricultural modernization, this year seems to be a good opportunity, including new agricultural technologies and fresh e-commerce. In particular, fresh e-commerce not only meets the requirements of Internet-driven sales, but also promotes agricultural modernization.
entrepreneurial direction: education and training
comprehensively promote the construction of modern vocational education system. Guide some local undergraduate colleges and universities to change to application, strengthen special education, preschool education, continuing education and all kinds of education in ethnic areas, and promote the healthy development of private education.
Education, especially online education, is the hot spot of capital pursuit in the past two years. Without a good vocational education system, it is unfavorable to encourage entrepreneurship and agricultural modernization. However, it is not good for those such as Olympic Mathematics training classes, but it is good news for the film and television and art training markets.
Entrepreneurial direction: service industry
We should deepen the reform and opening-up of service industry, implement fiscal, taxation, land, price and other supporting policies, as well as paid vacations and other systems, and vigorously develop life and production services such as tourism, health, medical care, old-age care and creative design.
the proportion of service industry in China's economy is still relatively low, and vigorously improving the service industry has been mentioned again. Tourism industry, health and pension industry, and entrepreneurial design should have a lot of opportunities. In addition, the internetization and O2O of the service industry can also give birth to some entrepreneurial opportunities.
To those friends who study the industry
Many things in the world can be done as long as you want, and the difficulties you should overcome can also be overcome. You don't need any iron will, let alone any skills or strategies. As long as a person is still living a simple and interesting life, you will eventually find that the creator's arrangement of the world is natural.
Our stress usually comes not from really heavy work, but from our lack of decompression ability. Lack of decompression ability, mostly because of not trusting others and boasting perfectionism.
a distant plan that is not difficult to implement means that you don't want to implement it. There will be many tomorrows. People always like to talk about "I want to ……" but never put it into action. It seems that they think they have the ability to live forever and have an infinite future.
I hear people in their twenties and thirties say everywhere, "When I retire, I must ..." The words "I must" may be followed by buying a field, learning painting, learning pottery, practicing calligraphy, or taking a short trip ... According to my statistics, 8% of them can do without spending time on their mobile phones now.
you may think that working part-time is making money. In fact, working is the biggest and stupidest investment. What is the most precious thing in life? What is more precious than our youth? ! Many people complain about being poor, complaining that they have no money, want to do business and can't find funds. How ridiculous! In fact, you are a golden hill (intangible assets), but you dare not admit it. I would rather bury it than use it. I'd rather be wronged to help others and give your assets to your boss.
just imagine, who will be born with a lot of money? Who is very well prepared and perfect before starting a business? After all, those born with golden spoons are very few, but rich for three generations, and many great achievements are created by ordinary people.
the plan can't keep up with the changes, especially in today's era of highly rapid information dissemination! I once asked a friend of mine why he didn't go to work. His answer is: "if you say something offensive, going out to work is simply a stupid waste of youth!" " Why have you always been a wage earner?
because you are content with the status quo! Because you have no courage, you are naturally timid and dare not choose another way! Because you don't have the courage to go forward and the spirit of surpassing yourself! Although you thought about changing your life and your poor fortune, you didn't do it because you didn't dare! You are afraid of losing, and you are afraid of losing until you are poor! In the end, you didn't even dare to think about it. You felt that you had worked hard and struggled hard. You were ambitious, and as a result, you realized your expected achievements and gave up. You can only be a wage earner
why have you always been a wage earner? Because you go with the flow, those who are close to the ink are black, don't think about progress, don't share money, and die for face! Because you are afraid of your parents, you listen to your relatives, you have no opinion, and you dare not make a decision alone. You have a traditional concept, you just want to work to earn some money, get married and have children, and then you will go the same way as your parents. Because you are naturally fragile and slow-witted, you just want to do the work step by step. Because you want to do business without capital, you want to sit at home and wait for the sky to fall! Because you complain that there is no
opportunity, and you can't catch it when it comes to you, because you can't catch it! Because you are poor, you feel inferior! You flinched, you didn't dare to do anything! You only work for others!
you have no special skills, you only have to use brute force! You are just like your parents, a vicious circle! Therefore, you will always be a wage earner who has been working!
many people want to seize the opportunity, but when they want to do something, they often find many reasons to keep themselves in contradiction! Constantly wasting time, wasting time. For example,
1. I don't have eloquence-Wrong: No one is naturally good at talking, and the master speakers on the stage can't express themselves at once. That's the result of countless drills behind their backs! You are good at cursing and complaining
, but this eloquence is worthless. When you watch others argue, you are full of comments, but you don't know how to reflect on yourself. If you practice hard, do you still say that you have no eloquence today?
2. I don't have money-wrong: I don't have money, but I don't have a head to make money. Have you worked for several years and have no money? Yes, but it was spent. Spend it on things that have no return on investment. Spending on eating, drinking and having fun, or saving has depreciated, and the value has not been maximized, so the money can't make ends meet. Be a moonlight clan every month, go round and round, have no foresight, and when a monk rings a bell every day, muddle along.
3. I don't have the ability-Wrong: Who was born with the ability if I didn't give myself a chance to exercise? A social elite after graduation? Success as soon as you start a business? When others study hard, accumulate hard, and try to find ways, < P > and you just do a little every day and you get bored. I feel boring after learning something, I don't want to read it after reading a few pages, and I tell myself and others that I am not interested in learning. Then I spent most of my life doing nothing and complaining that God didn't
give me a chance. Ability is hard-earned. If you don't try hard to have ability, a genius will become a fool. But if you work hard, no matter how stupid you are, you can become an elite.
4. I don't have time-wrong: a lot of time, but a lot of waste! Others are full, you are watching TV, while others are studying hard, you are playing games to amuse yourself. In a word, time just feels a lot, and you are getting more and more bored. Others envy others when they make money, but don't learn from others, seize the time to create value, and be ignorant all day.
5. I'm not in the mood-Wrong: I go to play when I'm in a good mood, drink at home when I'm in a bad mood, go shopping when I'm in a good mood, play games when I'm in a bad mood, enjoy when I'm in a good mood, and sleep when I'm in a bad mood. Good or bad mood is the same, anyway, just don't do business.
6. I'm not interested-Wrong: What is interest? Everyone is interested in eating, drinking and having fun, and there is no fun without achievement! Enjoy life without money! What are your interests? Are you interested in going out to travel and come back to the moonlight clan, going out to karaoke and returning to
empty wallet, going out to do a lot of shopping and coming back miserable ... working? Are you interested in squeezing the bus? Are you interested in signing in at work and punching out at work? I need a lot of money urgently at home. Are you interested? Are you still interested in borrowing
money and having no money? People who sell rat poison are interested in rat poison ...?
7. I'll think about it-wrong: think about it, it may be possible, but I'm not willing to do it! I didn't want to go to work all day