Design service industry is a key service industry in China, and it is currently listed in the National Development Key Plan. The government has also worked out a development program and action plan for design service industry, and put forward the main measures of "promoting Taiwan Province style design", hoping to help domestic industries use design to develop brands, promote the export of design services, expand market demand, and carry forward the rich and diverse cultural characteristics of Taiwan Province. It seems that the prospect of design service industry is good, but in fact, graphic designers are facing greater market development pressure than other design industries. In recent years, because of the close design of information technology, ordinary people can easily use computer software to design by themselves, so graphic designers are faced with the problem of price reduction competition, and the profit space is greatly reduced. Therefore, in addition to striving to improve their creative design ability, it takes more time to manage customer relationships and provide better services in order to maintain their competitive advantage.
The real rise of modern graphic design in China began in 198s, accompanied by the establishment and perfection of art design discipline. The design upsurge of using modern graphic design concepts and methods to excavate China cultural genes carried by Chinese characters began in recent ten years. With the maturity and development of graphic design in China, graphic designers in China pay more attention to the excavation of traditional culture in China. The learners and researchers of graphic design in China have absorbed the nutrition of Chinese characters and their various art forms consciously or unconsciously, and achieved some results.
In Japanese contemporary graphic design, the in-depth study and utilization of Chinese characters and China's calligraphy can be said to be earlier than ours, but Japanese designers mainly look for available graphic design elements from the perspective of formal beauty of Chinese characters and calligraphy. We can see a large number of works in the form of Chinese characters or Japanese pseudonyms, with the expression of China's calligraphy adding the concept of modern plane composition. From this, we feel the charm of Chinese culture and the unique influence of Chinese characters on the world graphic design field. On the basis of China traditional culture, contemporary China designers try to express the graphic art of China represented by Chinese characters and China calligraphy from different perspectives, and use Chinese characters and China calligraphy as graphic design elements to express their ideas. Compared with foreign designers, China designers seem to be more willing to explore some design elements and inspiration from the deep meaning of China culture contained in Chinese characters, so as to express the pure local cultural characteristics.
China graphic designers who grew up in Chinese character culture have grasped China people's "dominant genes in design wisdom and ability", and their understanding of China culture is not available to foreign designers. Chinese characters, which are not divorced from the "image" and "shape" of all things in the world, and express the objects in a simplified and generalized way, provide a tense display space for creativity and shape creation. It is precisely by grasping this feature that China designers have brought Chinese characters as a theme or language medium to an unprecedented level in graphic design works. We can feel the influence of Chinese characters in world culture from the symbols of the 28 Olympic Games.
From the graphic visual communication education in modern China, we can also see that more and more attention has been paid to the training courses around Chinese characters, such as font design of Chinese characters, graphic creative changes of Chinese characters and so on. However, while studying the modeling, we should also pay enough attention to the Chinese character culture.
Chinese characters are only a form of designing images, and it is difficult to "perfectly" express the inner experience such as attitude and emotion. In graphic design, it is only a kind of language and means, and what is really precious is the gene "China people's creative generalization and expression of things in two-dimensional space". The purpose of studying the relationship between Chinese characters and graphic design is to interpret the cultural gene that we carry, which is a kind of design wisdom and strength that is always in the deepest part of our emotions and thoughts. This kind of wisdom and strength, from the emergence of Chinese characters to the present, has never stopped influencing and helping us subtly through Chinese characters and other artistic forms of Chinese characters. It is necessary to pay attention to the creativity and creativity of prehistoric China people in two-dimensional space and the "visual communication activities in two-dimensional space" of ancient China people, so as to develop the graphic design of China.
As China people, we still have a lot to do with Chinese characters and China graphic design. It is the ideal and responsibility of China designers to integrate the "creativity" and "creativity" thinking of China people carried and embodied by Chinese characters and China graphic art into the contemporary graphic visual communication design language, thus generating a brand-new creativity and showing China's enduring artistic charm in the field of graphic design.