The emblem of the Beijing 2008 Paralympic Games takes the harmony and unity of heaven, earth and people as the main line, integrates China characters, calligraphy and the spirit of the Paralympic Games, embodies the traditional culture of China and the spirit of the modern Olympic Games, and embodies the spirit of the Paralympic Games with the harmony and unity of mind, body and spirit, and has a profound traditional cultural heritage of China.
The graphic part of the emblem, which is zigzag composed of red, blue and green, shows a moving human figure with calligraphy strokes, like a gymnast jumping forward and spinning in the air like an athlete riding on a pommel horse, which embodies the concept of sports. The word "knowledge" means birth, endless life and arrival. Its tortuous pattern means that after ups and downs, it will eventually achieve its goal and achieve success.
Among the colors used in the emblem, red symbolizes the sun; Dark blue, meaning blue sky; Green symbolizes the earth. The combination of three strokes and three colors forms a touching human figure, namely "Heaven and Earth Man", which embodies the idea of "the unity of heaven and man" in China traditional culture and expresses the idea that modern people uphold Scientific Outlook on Development, pursue the harmony of sports and develop harmoniously with nature and society. The color of the emblem also fully embodies the three concepts of the Beijing Olympic Games. Red is "China Red" with strong China characteristics, which embodies the concept of "People's Olympics". Dark blue, representing high technology, embodies the concept of "high-tech Olympics"; Green represents environmental protection and embodies the concept of "Green Olympics".
The emblem of Beijing 2008 Paralympic Games "Heaven and Earth Man" adopts Chinese characters as the emblem pattern, and the emblem of Beijing 2008 Olympic Games "China Seal? "Dancing Beijing" takes the seal as its emblem, and both "Chinese characters" and "Chinese seal" are typical traditional cultural elements of China, which are rich in China cultural characteristics and echo each other in thought and artistic style. The two emblems complement each other and set each other off into splendor, highlighting the concept of "People's Olympics", with profound implications and strong expressive force.
The design of the mascot of the Paralympic Games is inspired by the ancient farming civilization in China and has the following characteristics:
(1) Interpreting the rich ideas and Olympic spirit of the Beijing Paralympic Games
Cattle are down-to-earth, diligent and tenacious, and never give up. The good image of cattle contains the spirit of self-improvement and tenacious struggle of disabled athletes, which is consistent with the spirit of hard work and enterprising of Paralympic athletes and the concept of "transcendence, integration and enjoyment" of Beijing Paralympic Games.
Cow, simple, optimistic and diligent, embodies a positive attitude towards life. The Olympic Games advocates a positive philosophy of life, while the Paralympic Games advocates that physically disabled people have the same right to compete in the arena as healthy people, and this spirit will continue into their lives, so as to become stronger in life and add strength to social progress.
(b) It embodies the harmony between man and nature and the concept of "Green Olympics and People's Olympics" in Beijing Olympic Games.
Cattle is one of the closest animals to human beings. It is friendly, frank and full of affinity. In the long river of world civilization, pastoral is people's yearning and praise for a harmonious life. The image of cattle widely appears in the natural, soothing and poetic pastoral life depicted in literary and artistic works, which reflects people's yearning and hope for the harmonious coexistence between man and nature.
In addition, in the traditional culture of China, cows also have the meaning of praying for good weather, abundant crops, peace and harmony.
(3) It has strong national style and cultural characteristics.
The design scheme absorbs the modeling and design style of China folk prints, New Year pictures and toys, and combines the characteristics of modern animation modeling, which embodies the perfect combination of traditional national style, popular taste and the flavor of the times.
(d) The image of cattle is widely recognized internationally.
Cattle are the earliest animals of human beings, such as the frescoes of Lascaux in France and the rock paintings of altamira in Spain. The positive image of cattle is widely recognized internationally. Choosing the most familiar animal image as the mascot of the Paralympic Games is different from the traditional idea of choosing rare animals and has certain innovation.
(5) It has a broad space for extended design and market development.
The design scheme conforms to the principle of stability. Its basic image is suitable for the combination of sports modeling and Paralympic souvenirs, as well as the development of fluff, plastic and other materials. Mascot souvenirs can be made of a single material, or they can be made of different materials in combination with image characteristics.