1. Inscription of etiquette commemorative calligraphy
This is the most primitive type of calligraphy inscription development, which is used for gifts, wishes and special etiquette activities. For example, inviting people to write calligraphy inscriptions for relatives and friends on Mid-Autumn Festival, National Day, New Year's Day or Spring Festival to express their best wishes; Invite calligraphers to write calligraphy inscriptions to express congratulations to relatives and friends on their housewarming; Invite calligraphers to write calligraphy inscriptions and give them to leaders or colleagues to express congratulations or blessings on promotion; Calligraphy inscriptions are given to relatives to express health wishes; Visit Huangguoshu Waterfall, Guizhou, improvise calligraphy inscriptions and so on.
2. Calligraphy Inscriptions in Cultural Landscape
This is a typical example of the practical application of calligraphy inscriptions, and it is the perfect integration of calligraphy artistic value and humanistic natural landscape. It is also the key for calligraphy inscriptions to be loved by literati and passed down from generation to generation. It can travel through time and space and shine brilliantly. For example, in the Forbidden City, there are tablets of Qianlong Yongzheng Imperial Pen "Zhongzheng Renhe", the emperor shunzhi Imperial Pen "aboveboard" and Qianlong Imperial Pen "Learn from yourself and follow the instrument". Landscape, there are Beijing Palace Museum, Guizhou Huangguoshu Dragon Palace, Shandong Taishan, Sichuan Emei Mountain and many other famous calligraphy inscriptions.
3, cultural brand calligraphy inscription
Calligraphy inscriptions are also widely used in cultural construction and decoration of various units. For example, the inscription of each unit's name, the unit's service purpose and guiding ideology, the design of commodity names and brands, and the inscription of each unit's cultural decoration calligraphy all play a positive role in the cultural construction and humanistic environment embellishment of the unit.
4, film and television books calligraphy inscription
Before the appearance of film and television works, people always attached great importance to the calligraphy inscription of film titles. It can be said that most of them use the form of writing film titles instead of printing fonts to highlight the personality and culture of film and television. For example, Four Great Classical Novels's TV plays all use calligraphy inscriptions as titles, especially the titles of The Journey to the West and A Dream of Red Mansions are impressive. Many titles of published books are also inscribed in calligraphy, while most magazines and newspapers published are inscribed by calligraphers, such as Story Club, Reader, Beijing Daily and Chongqing Evening News.
5. Promote calligraphy inscriptions
Calligraphy inscriptions in advertisements are also widely used in the market economy. In order to stand out from the fierce market competition and reflect the personality and cultural characteristics, calligraphy inscriptions are often used in advertising language, but all important advertising words are impressive, such as advertisements for tourist attractions and new villas that real estate developers are about to open.
6. Calligraphy Inscription Album
In fact, the above five categories have comprehensively covered all aspects of calligraphy inscriptions. Of course, in some special circumstances, you may suddenly have the inspiration of special calligraphy inscriptions and want to collect the original calligraphy inscriptions of famous artists, so it is listed as the sixth category.
Extended data:
Inscriptions emphasize artistry, which refers to calligraphers and artists' inscriptions on things and articles. They have many contents and forms, both commemorative and applicable. The inscription emphasizes the content, and the words that name people, leaders or elders to evaluate, encourage and spur pay more attention to the content itself. Of course, the inscription and the inscription itself also overlap, which is both artistic and practical.
References:
Inscription-Baidu Encyclopedia