What is the historical story of Lai Mao wine?

Recently, an anonymous person claimed to be the heir of Lai Mao Liquor, hyped up and attacked his competitors on the Internet, and took the statue of Maotai Lai Yongchu as a signboard to show off, justifying that Lai Yongchu was the creator of Lai Mao Liquor. In order to compete for the inheritance of Lai Mao, a famous historical and cultural wine, he even denied the long history of his ancestors' brewing, and his ugly face was exposed at a glance.

According to historical records, in 1929, Lai Jiarong, the originator of Maotai, invested in the expansion of the Hengchang Burning House in Maotai, and later renamed it Hengxing Distillery ...

How old was your father in 1929? Will you be able to set up Hengxing Winery by yourself? Where did the huge sum of money to start a winery come from? In order to achieve its sole proprietorship, you denied that your ancestors had never set foot in the wine industry. Aren't you afraid of ghosts looking for you?

after the reform and opening up, since the country resumed the production of national industries (1983-1995), who really inherited Lai Mao wine? Who is silently running for the wronged Lai Mao wine trademark? It's Lai Shihao, the former chairman of "Lai's Distillery in Kweichow Moutai" and now "Lai Shijia Liquor Co., Ltd. in Kweichow". We have a lot of data to prove it. I would like to ask Lai Yongchu's descendants: Aren't you the heir of Lai Mao Liquor? What did you do then? Can you also take a look at your inherited products? Where is your winery? Can you show us the production license? Waiting for you!

In the face of this series of questions, in order to let the outside friends really understand the ins and outs of Lai Mao wine, we hereby announce the truth to the world:

In 1929, the ancestor Lai Jiarong invested 3, yuan (one for each of the three brothers) to expand Maotai's "Zhou family, Zhou Bingheng's impending bankruptcy" Hengchang burning house, and Zhou family took a share, which was operated in a joint venture way.

For thousands of years, Lai Yongchu, the traditional etiquette in China, naturally served as the legal representative of Hengxing Distillery, but Lai Yongchu had no culture, so the responsibility for making Laijiamao wine naturally fell on his brother Lai Guishan, who studied in the Department of Geology and Minerals of Guizhou University in the Republic of China. According to the fallacy of others, "Those who study geology and minerals can't make wine" is really nonsense and ridiculous! It is this person who has never studied wine-making and is particularly fond of literature, and has pushed a generation of famous wines to the world.

Lai Guishan, who is known as a strange man in the middle of Guizhou, put a brand-new marketing concept on Lai Jiamao wine. In Lai Guishan's autobiography, we learned that his parents called him "Lai Mao", which is such a coincidence in the world. This is the perfect combination of lai xing and regional Maotai.

This may be the mystery of Lai's family and Maotai!

Lai Guishan put forward a brand-new concept of Lai Mao wine for the first time, and changed the name of "Hengxing Burning House" to "Hengxing Winery".

From the creative design of Lai Mao Dapeng and Pengqiu trademarks to the cultural introduction of Lai Mao wine bottle label.

There is a great ambition of Lai Guishan, a young talent everywhere. The calligraphy handwriting of the label of Lai Mao wine bottle in 1935 was confirmed by the authoritative judicial appraisal of Guizhou University, and everything was written by Lai Guishan.

Lai Guishan is the real chief planner of Lai Mao wine, and the intellectual property rights of Lai Mao wine belong to you.

I would like to ask the descendants of Lai Yongchu: Take out Lai Yongchu's works on creating Lai Mao wine and see if there is any?

Lai Yongchu was only the spokesman of Lai's family, and later he made a statue of Lai's Mao Liquor to commemorate its contribution to Maotai. However, for his own benefit, your descendants brazenly obliterated the historical black and white of Lai's Mao Liquor family.

How can a person who can't even write his own name make a famous historical and cultural wine? They are all creators of Lai Mao wine, but they can play different roles.

Sadly, you are born from the same root, so what's the hurry! .

finally, when it comes to the bottle of out-of-print Lai Mao wine in 1935, we saw a photo of the old man Ye Chongqi and Lai Shihao. Ye Chongqi, a descendant of Ye Gongchuo, is still alive. Mr. Lai Shihao said that friends from all walks of life and people after Lai Yongchu are welcome to appreciate it together! Let everyone open their eyes and see the unique style of the truly ancient Lai Mao wine!