The Calligraphy and Painting Channel invested in the construction of a fully digital studio center in the Central Radio and Television Tower. The total area of ??the center is nearly 400 square meters, including a four-channel studio, director control room, dressing room, lounge, non-linear editing room and recording studio. The center has complete digital supporting facilities, such as BVP-950A camera system, DVS-7150 digital video production switcher, BVE-2000 editing controller, DVW-500P Digital Betacam recorder, MSW-M2100P multi-format player and AVID Xpress non-linear editing system . The equipment adopts the latest SONY broadcast-level digital equipment, which can fully meet the needs of digital processing of TV columns from pre-shooting to post-production synthesis. It has reached international professional standards and can adapt to the production requirements of continuous revision of programs and continuous updating of content.
The studio center not only has filming and production equipment for TV columns, but also has a broadband network broadcast system, which can realize live online broadcast of broadband video programs. Utilizing existing network resources, we have successfully produced and broadcast live a number of broadband network interactive programs, such as study abroad consultation series, health consultation series, DV Forum famous director interview series, college entrance examination consultation series, postgraduate entrance examination series, "The Sword Breaking the Sky" interview series and player gatherings, etc.
The calligraphy and painting channel brings people new enjoyment in the form of a brand-new digital TV. This is not only a change in the way of viewing, but also the beginning of a new lifestyle. Compared with traditional analog TV, digital TV has the characteristics of high definition, good sound effects, and strong anti-interference ability. As the future trend and latest concept of TV development, digital TV has begun to gain popularity and change people's lives.
Digital TV will bring about fundamental changes in the traditional consumption pattern of watching analog programs. From now on, consumers can not only watch programs broadcast by TV stations anytime and anywhere, but also enjoy VOD video on demand and other forms. Operator interactions. Digital TV and traditional TV respectively belong to study culture and living room culture. They are separated by a wall, but the scenery they experience is completely different.
Digital TV is the general trend and the development direction of the world's television industry. In the next few years, digital TV business will be the focus of my country's radio and television undertakings and industrial development. According to the unified deployment of the State Administration of Radio, Film and Television, digital TV will be popularized in my country before 2015, and the calligraphy and painting channel TV business relying on digital TV technology will have broad room for development. It will change the single profit model of my country's TV media that has long relied on advertising, promote the further establishment of a separation system for production and broadcasting in my country's TV industry, and accelerate the development of my country's radio and television industrialization. In the era of digital TV, “content is king” is emphasized more. The key to the success or failure of digital TV lies in content rather than technology. The calligraphy and painting channel is confident in providing viewers with their favorite programs. The timely launch of the calligraphy and painting channel will further heat up the digital TV business and develop it in a professional and in-depth direction.