Wuyishan tea, as one of the traditional famous teas in China, is deeply loved by consumers. Mellow taste, rich aroma and beautiful appearance. The packaging design of Wuyishan tea should be considered from the following aspects.
appearance design
The design of Wuyishan tea should pay attention to simple atmosphere and low-key luxury style. Similarly, appropriate use of regional characteristics elements, such as tea gardens, landscapes and other patterns, or use of regional landmark buildings such as Taiwan alpine tea and northeast red brick to create a unique visual image of tea brands and highlight the regional characteristics of products.
wrapper
The packaging materials of Wuyishan tea need to use more natural materials that match Wuyishan tea culture, such as textured paper, forest certified wooden boxes and bamboo liners, so as to ensure the packaging quality, highlight the local environmental protection concept and let consumers choose with confidence.
Color matching
A key factor in Wuyishan tea packaging design is color matching, especially in the design of packaging boxes. We should avoid "showing off" at will, but choose materials according to the principles of prudence, restraint and harmony. The color of Wuyishan tea is mostly green-brown, and the packaging design can mainly use light brown, and then use some auxiliary colors, such as bright orange red and fresh and elegant blue, to create a modern sense that conforms to the aesthetics of today's consumers.
Art design
In order to highlight the characteristics of Wuyishan tea, packaging design should pay attention to creativity. For example, adding drawstring and ink box shapes to the packaging can add unique cultural connotation to tea, as well as unique appearance, which can make Wuyishan tea stand out among similar products.
Have practical value.
In addition to the above aspects, the packaging design of Wuyishan tea should also consider practical value. Ensure that the packages are arranged closely to avoid damage caused by squeezing in the package, and at the same time, handle design is needed to bring convenience and better storage experience to customers after purchase.
Zhonghui Design Original Packaging Design Works
The above is the answer provided by Zhonghui Design (a professional packaging design company). I hope it will help you.