The emblem of 20 10 Shanghai World Expo looks like a Chinese character "stone", which is skillfully combined with the number "20 10" to complement each other. From the image point of view, it is like a family of three embracing and enjoying each other, showing the harmony of the family and expressing the concept of "understanding, communication, gathering and cooperation" in the World Expo. This emblem, with green as the main color, is full of vitality, upward, upward and lively. It expresses the meaning of openness, innovation, passion and harmony, and reflects the earnest desire of China people to face the future, develop peacefully and build a harmonious society. The image of three people hugging each other in the emblem looks like a happy family of three. It can also be abstractly summarized as "you, me and him", which not only embodies the concept of "understanding, communication, gathering and cooperation" and the people-oriented purpose of the World Expo, but also contains the essence of China traditional culture advocating harmony.
The three people in the picture also constitute the Chinese character "World", expressing the strong desire of the people of China to hold a world-class and multicultural World Expo. The word "Shi" in China's calligraphy and the word "Jing" in the seal cutting of the emblem of the 2008 Beijing Olympic Games complement each other, which has the cultural characteristics of China and reflects China's firm belief in actively integrating into the international community.