I have encountered this, and I handled it like this:
1. Negotiation between the two parties; if the tour guide forces tourists to make purchases, the tourists can first negotiate with the travel agency to which the tour guide belongs.
2. Apply for mediation to the consumer association, tourism complaint acceptance agency or relevant mediation organization;
After tourists complain, the consumer association, tourism complaint acceptance agency and relevant mediation organization will discuss the matter with both parties. Mediate disputes between tourists and tourism operators on a voluntary basis in accordance with the law.
3. Submit it to an arbitration institution for arbitration according to the arbitration agreement reached with the tourism operator;
4. File a lawsuit with the People's Court;
If you are forced to shop If there are many tourists and have requests for consent, representatives can be selected to participate in consultation, mediation, arbitration, and litigation activities.
5. Tourists have the right to request the travel agency to return the goods and advance the return payment within thirty days after the end of the travel itinerary, or refund the cost of separately paid travel items.