Shops, that is, shops, are places where businessmen conduct trade activities. In the Tang Dynasty, Feng wrote in Wen Jian Ji: "Go to Jingyicheng to open more stores". It can be seen that the word "shop" was used in Shaanxi Province as early as 1000 years ago. Nowadays, people are used to calling the big ones "shops" and the small ones "shops". In addition, hotels are also called "shops". In the past, guest houses were called "hotels". The business premises of a shop are called storefront, pavement, store and specialty store.
In the past, every store had to ask celebrities or calligraphers to write shop instructions. There used to be a large and medium-sized drugstore named Xihe Niantang in the west of Gulou Cross Road in Xi City. According to legend, the hall name plaque hanging on the lintel of this shop was written by Yan Song, a traitor of the Ming Dynasty. In the past, Yue, Ma, Zhou Bomin, Kouya, Wang Jing and others wrote the most signboards in An.
Store logo function:
Store logo refers to the part of the store logo system that can be identified but cannot be expressed in words. It is a graphic symbol of the store logo.
The logo of a chain store is a sign that the public recognizes the store. Chain store logo is a "visual language". It transmits shop information to consumers through certain patterns and colors, thus identifying shops and promoting sales.
② The logo of chain stores can trigger consumers' association with goods. The chain store logo can remind consumers of the categories or attributes of the goods operated by the store.
③ The logo of chain stores can make consumers feel good. Unique signs can stimulate consumers' fantasy, thus creating a good impression on the store.