On the 10th, Jianou City announced the first batch of winners of the Millennium Jianzhou Jianzhou Brand Popular Product Selection. From 127 products from 72 companies, food, agricultural and sideline products, and handicrafts were selected. There are 30 popular products and 5 most popular products. According to statistics, the number of participants in this selection event reached 2.27 million people (times), which attracted a high degree of attention.
Jianou has a superior ecological environment and rich product resources. It has a large number of special and high-quality products such as coni chestnuts, bamboo shoots, tea, wine, Jianzhan, etc., as well as delicacies such as salted duck, nadi, and light cakes. . But for a long time, Jianou's high-quality products have been like "raised in a boudoir and unknown to people". They are of good quality but not well-known. Last year, in order to promote the brand construction of "Millennium Jianzhou" and "Jianzihao", Jianou City established a special work team to focus on the city positioning of "Millennium Jianzhou" and "Famous City of Science", focusing on "making a beautiful city, strengthening a bamboo, and making a city". Make a big bottle of wine, make a good leaf, and make a good network. Goal: formulate brand implementation plans, do a good job in authorizing brand products, give full play to the role of brand empowerment, and strive to promote the brand basic system and brand promotion system Five major systems including brand marketing system, quality control system and brand protection system have been established.
Scientific brand planning is the cornerstone of brand building. At the beginning of the year, Jianou City has formulated and issued the "Implementation Opinions on Jianou City? Millennium Jianzhou? Building Brands? Brand Building Work (2021-2023)" and "Jianou City? Millennium Jianzhou? Building Brands? Brand Management Measures (Trial) ", etc., and preliminarily formulated the "Three-Year Action Plan for the Development of Jianzhou Taste and Gourmet Industry" and "Jianou City's Incentive and Subsidy (Interim) Measures for Supporting the Millennium Jianzhou, Jianzhou Brand and Regional Public Brand Building" to lay a solid foundation for brand creation.
Jianou integrates the Millennium Jianzhou, Jianzihao, Brand Building Special Class, Forest Industry Special Class, Tea Industry Special Class, Liquor Industry Special Class and other forces to work together to study and formulate the Jianzhu Jiancha (Beiyuan Tribute Tea) "Jianjiu" related brand group standard system has achieved outstanding results in promoting the creation of various brands: "Millennium Jianzhou" "Jianzihao" authorized enterprise Huanghuashan Winemaking Co., Ltd. won the seventh Fujian Provincial Government Quality Award?, becoming the only enterprise in Nanping City to win this honor; Shuangyi Bamboo won the fifth Nanping Municipal Government Quality Award Nomination Award; Jianou Selen Wangyuan Ecological Agriculture Co., Ltd. products (live chickens, fresh eggs) Selected into the first batch of pollution-free products in Fujian Province in 2022.
At present, Jianou city has 98 market entities that have obtained the "Millennium Jianzhou" Jianzihao brand authorization, 13 "Jianzhou Taste" gourmet demonstration stores, and more than 300 kinds of products, covering It has nine major "building" series industries including bamboo shoots, bamboo, tea, wine, hazelnuts, rice, medicine, porcelain and food. Through the implementation of strict one-product-one-code and full traceability anti-counterfeiting coverage, it effectively ensures the "thousand-year-old Jianzhou" brand name. Brand product quality and brand influence are gradually expanding, and brand value continues to increase.
Jianou City also combines brand building with cultural tourism activities, and effectively promotes the "Millennium Jianzhou" Jianzihao brand by holding the first Chinese Snack Culture Tourism Festival and the third Bamboo Bamboo Summit Forum. Actively organize "Millennium Jianzhou" and "Jianzihao" brand authorized enterprises to participate in the China (Wuyi) Ecological Food Expo, the 3rd Business Expo and the Fujian Tesco? Wanfu? New Year's Eve Shopping? Promotional activities, Xiamen International Investment and Transaction Fair and other series Exhibition and sales activities, organized 10 "Millennium Jianzhou" brand authorized enterprises such as Fumao and Runzhi, and 5 "Jianzhou Flavor" authorized stores to participate in the "China Agricultural Production Trusteeship Miles Journey" large-scale all-media live broadcast event, and fully accelerated ? Thousand-year establishment of the state? Construction of brand names? The pace of public brands going global.
In order to increase the popularity and popularity of the brand, Jianou City also mobilized a large number of literary and artistic workers to participate in the collection of brand-building themed works such as photography, calligraphy, and music with the theme of "Millennium Jianzhou? Famous City of Science". A series of brand cultural works such as "Thousand-year Jianzhou" and "Jianzihao" promotional albums, songs, and videos were produced. At the same time, "Thousand-year Jianzhou" and "Jianzihao" promotional advertisements were played on 27 electronic display screens in Jianou City to continue to promote the brand. Publicity efforts.
At the same time, the online and offline marketing activities of Millennium Jianzhou and Jianzihao products are also in full swing. ?Millennium Jianzhou?Jianzihao?Douyin live broadcast base has entered the trial operation stage, and the products of some brand-licensed companies have also been put on the live broadcast base display rack to fully display the "Millennium Jianzhou?Jianzihao" products.
We have opened “Millennium Jianzhou” Jianzihao stores in prosperous areas of Fuzhou, Wuyi New District, Wuyishan Tourist Resort, Nanping Expressway Service Area, etc. to effectively promote the “Millennium Jianzhou” Jianzihao brand products.
In order to support the construction of brand enterprises, Jianou City has strengthened financial services, used various policies to support enterprise development, provided credit support to enterprises that actively participated in the establishment of the brand of "Millennium Jianzhou", and launched services ?Millennium Jianzhou?Jianzihao?Exclusive credit product for brand building?Jianzidai?. So far, the financial department has provided "Jianzi loans" to 18 companies in Jianou, with a credit amount of more than 14.3 million yuan and a credit amount of more than 11 million yuan. (Ye Qiuyan Ge Chengchao)