For the results of the "Double Eleven" in 2022, integrated e-commerce platforms such as Tmall and JD.COM are different from before, and will not give specific turnover. Tmall said at the end of the "Double Eleven": This year, Tmall's "Double Eleven" is stable and good, and the transaction scale is the same as last year.
Double Eleven Shopping Carnival refers to the online promotion day of 1 11every year, which originated from the online promotion held by Taobao Mall (Tmall) in11in 2009. At that time, the number of participating businesses and promotion efforts were limited.
So165438+1October 1 1 became the fixed date for Tmall to hold large-scale promotion activities. Double Eleven has become an annual event in China's e-commerce industry, and gradually affects the international e-commerce industry.
JD.COM timetable:
1, pre-sale period
Pre-sale preheating:1October 23rd 10: 00-1October 23rd 19: 59: 59 Usually, one week before the Double Eleven, JD.COM will start preheating, releasing some red envelopes to let users feel the atmosphere of the event.
Pre-sale deposit payment:123 October 65438+20:00-1365438 October 65438+20: 00, pay the deposit and book the goods.
Pre-sale balance payment: 10, 3 1, 20: 00-1,24: 00, to pay the balance of the reserved goods.
2. Have a good start
120: 00 on October 3rd-10/0/0 on October 3rd165438+24: 00 * * The door-opening activity lasts for 3 days and 4 hours, and the balance of the reserved goods can be paid. During this period, 10 billion subsidies, super seconds kill day and other activities are added.
3. Special period
165438+1from 0: 00 on October 4 to 165438+ 10/0 at 20: 00 on October 0, you can participate in some category special events and brand special events.
4. Peak period
165438+1October 20 10 to165438+1October 24 1 1, in the white-hot stage, there are many spikes and explosions.
5. Reverse cycle
165438+ 10 from 0: 00/2: 00 to165438+24: 0013: 00. Missed partners can check the remains to fill vacancies, and there are some subsidy rebate activities.