"local operas" spread all over the world
Since its introduction in 2007, the development of local operas in the Arab region has been on the rise. In 20 19, local TV series topped the ratings of several Arab TV stations. By 2020, they will continue to climb to the top and become the annual hot drama in the Arab region, which is deeply loved by Arab audiences, especially female audiences and young audiences.
Let's take the three TV series with the highest ratings in the Arab region last year, namely the romantic drama The Ambassador's Daughter, which tells about the shackles of family ties, and Dr. Wit, which was adapted from the Korean TV series The Life of Dr. Wit on 20 19.
Not much to say, let's present the picture first and enjoy it.
A handsome man and a beautiful woman reveal an advanced and exquisite style in the details.
The ambassador's daughter can be described as a sadistic drama in the standard sense. Loved men and women choose to elope because of their different family backgrounds. On the wedding night, the man suspected that the woman had cheated him and chose to escape and hide. Unexpectedly, seven years later, when he was about to marry another woman, the woman killed him and told him that they had a seven-year-old daughter. There is naturally a love triangle here. The man's friend is entrusted to take care of the woman, but he can't extricate himself from the unrequited love for the woman ... wave after wave, various contradictions are intertwined, but the audience is intoxicated. Needless to say, the other two dramas were so popular with Arab audiences that local producers had to temporarily decide to extend the original series of 13 to meet the expectations of the audience. Doctor Wit changed the traditional romantic routine because of its novel and bold theme, and became a dark horse in the local drama dominated by romantic films.
Not only Arabia, but also Europe, Central Asia and America are dominated by local operas.
I don't know. What about you? Turkey is the second largest TV drama exporter in the world after the United States. Up to now, it has contributed more than 150 TV series to about 500 million viewers in 46 countries around the world. It is predicted that by 2023, the export of TV dramas will earn Turkey as much as one billion dollars.
Bear thinks that for most of us, this hidden skill in Turkey should be regarded as cold knowledge. But maybe it's just because we are not the main audience of local dramas. The local operas are exported all over Europe, Arabia, Central Asia and America, but there is no East Asia. Arab countries and Turkey are geographically close, so they are more vulnerable to the radiation of Turkish cultural circle. They have * * * exchanges with Turkey in Islamic culture and become one of the main markets of Turkish TV dramas.
02
Where is the Arabic local drama?
Let's recall.
The preference for drama works that reflect real life and keep up with the rhythm of the times is the * * * of most audiences. In 1980s and 1990s, Egyptian, Syrian and Lebanese TV dramas occupied half the sky of Arabic TV screens with their profound realistic themes. Classic TV series such as Ira bisk, a biographical TV series about Egyptian artist Hassan Ira bisk, and Scar, a Syrian TV series about the traditional life and spiritual integrity of tribal men, are still talked about by people.
However, since the beginning of the new century, continuous political turmoil and continuous war have dealt a great blow to the originally prosperous Arab film and television industry. Governments all over the world attach great importance to economic revival and social stability, which makes the literary and art industry a neglected valley or even a blank area. During this period, overseas dramas represented by Turkish TV dramas and British and American TV dramas became powerful rivals and gradually invaded the territory of Arab film and television industry. Moreover, with the development of video websites such as Youtube, it is not as difficult as before to receive and watch overseas dramas. The modern life, family ethics and romantic love shown in these TV dramas are also in line with the preferences of the Arab people and their yearning for a free and beautiful life. Therefore, more and more Arab audiences have turned to accept and are keen to watch overseas dramas. In order to improve the ratings, major Arab TV stations compete to introduce the copyright of overseas dramas and give way to these dramas in prime time, which also stimulates the development of overseas dramas in the Arab region to some extent.
03
East Asian drama The Journey to the West, audience sympathizes with fan Mei Sheng.
Although not as popular as local dramas, dramas from East Asian countries are also talked about in the Arab region. For example, Korean dramas and Japanese cartoons, which are popular in China in recent years, have traveled across the ocean to Arab countries, attracting many fans. Korean dramas, in particular, are favored by the majority of female audiences. They pay close attention to the latest developments of Korean dramas, set up a group of Korean drama fans on the Internet, and share their experience in watching dramas and information about Korean drama idols, which can be described as out-and-out Korean drama fans. Many fans of Korean dramas say that they like Korean dramas because their scripts are low-key and humorous, and the actors' performances are naturally not exaggerated. Moreover, the theme of love in Korean dramas is supreme, which satisfies the inner yearning for love. Compared with Turkish TV series, which are also good at describing love, Korean TV series express bolder ideas, while local TV series tend to keep the traditional view of love, both of which have their own advantages.
And our domestic drama.
Family dramas such as "My Daughter-in-law's Good Time" and "Parents' Love", as well as inspirational dramas for women in the workplace such as "Ode to Joy" were also broadcast in Arab countries, which gained a lot of praise. Some Arab media released the "movie guide" of China's latest TV series. Some Arabic websites rate all domestic dramas in Arabic. Who ranks first and second? 20 18 "Tiansheng Long Song" starring NiNi and Chen Kun and "Ode to Joy" produced by Sunshine at noon on 20 15! Bear hasn't seen the former, but bear is fascinated by ode to joy. Looking at the comments of Arab netizens, Mei Sheng, a fan, is very sympathetic to them.
Although compared with Korean dramas, it will take some time for our domestic dramas to develop in the Arab region, Xiao Xiong always feels that as time goes by, as long as it conforms to the psychology of Arab audiences and the cultural environment of the destination country, our dramas will stand out in the fierce competition of overseas dramas in the Arab region.
What kind of psychology and environment? An immature point of view is that in many Arab countries, the social family structure is dominated by large families, with men outside and women inside, and female groups become the main audience of TV dramas. With the improvement of education level, the thoughts and ideas of female groups are also changing. If the success of Korean dramas and local dramas can be attributed to grasping the audience's needs to a certain extent, then other mountains' stones can also be used for reference by China's domestic dramas.