More than twenty years ago, the concept of education was still very narrow. Practitioners probably specifically referred to teachers in kindergartens, primary schools, middle schools, universities, and graduate and doctoral tutors; today’s education is a very broad industry, and the industry is highly segmented. The prospects are still very promising.
Taking age as the ladder, education includes preschool, primary school, middle school, high school, university, adult on-the-job education, senior university, etc.; from the content dimension, education can be subdivided into artistic specialty education, physical fitness, character and emotional intelligence cultivation , language education, tutoring, study abroad education, vocational skills education, etc.; from the perspective of form and carrier, education includes offline and online.
Here I will focus on several education market segments that I think are more promising.
First, online education. As the Internet becomes more and more convenient, online vocational skills courses, tutoring courses, children's online English training, and children's programming online courses have become very popular in recent years. You can even browse major museums around the world online. In 2019, online English for young children and online mathematics thinking enlightenment education for young children are in the spotlight. Online education breaks through the limitations of geography, teacher qualifications, and number of students, making learning anytime and anywhere. I enrolled my two-year-old baby in an early childhood English course, and the child liked it very much.
Second, study abroad and education. This is a blue ocean market. As the number of wealthy families in China increases, more and more parents are considering studying abroad, and the number of students studying abroad is increasing year by year.
In the past, people’s concept of studying abroad was that they could just find an agency, but if you want to apply for a good university, it is not as simple as finding an agency. From study abroad planning and activity planning background improvement, to standardized tutoring, language training, AP training, to document guidance, interview training, and visa guidance, this is a complete system. Large institutions can complete the market from front-end to back-end. , a small studio can find a certain module to specialize in.
The current practitioners are all monks halfway, and there is a mixed bag of good and bad. It is reported that a certain university in Shandong has taken the lead in opening a study abroad planning major, but it is a major trend for people who have studied abroad to return to China to engage in the study abroad education industry. Therefore, this is a market segment with relatively high entry barriers. Of course the returns are also relatively high.
Third, re-education of adults and the elderly. Adults can improve themselves, and elderly people can cultivate themselves. It is true that parents have never been reluctant to pay for their children's education, but now education is not limited to children. Today's education runs through life. The pace of change in the world is getting faster and faster, and lifelong learning is the mainstream trend. This is the anxiety and pressure brought by the times. As long as you have skills or unique insights in a certain field, you may have the opportunity to become a teacher who can teach and answer questions. I think the market demand for this part will also grow. I have signed up for many online courses and offline trainings for personal improvement, and I also plan to learn calligraphy and painting.
The education market is very divided, and the overall prospects are good. If you want to join the field of education, you can choose a field that you want to pursue based on a comprehensive examination based on your development space, technical content, personal characteristics and expertise, and points of interest.
Personally, I once regretted not becoming a university teacher because I envied the winter and summer vacations. But now if you want to enter the education industry, as long as it is not a traditional field, there are still opportunities at any time, as long as you have expertise and are professional enough.