In recent years, calligraphy and painting have become a high-end gift among relatives and friends. Most of the calligraphy and painting works are unmounted, so you must seek help from a specialized "mounting shop". The number of people with this requirement is increasing, and the demand for this kind of painting and calligraphy mounting is gradually increasing. People with this skill may wish to gather together and open a professional mounting shop. This is also an artistic way to make money. How can I open a framing shop?
Selecting the location of the framed shop
The customers of the framed shop are mainly people with a higher cultural level. The location of the store should be considered to be located near a cultural street with a strong humanistic atmosphere, such as the Antique Calligraphy and Painting Street. The signboard should be as eye-catching and beautiful as possible, and the wall facing the street should preferably be a glass showcase to display Chinese paintings, calligraphy works, etc. Through the display window, you can also see the famous calligraphy and paintings hanging on the walls of the store and a wide range of framing materials. This not only improves the public's art appreciation level and attracts calligraphy and painting lovers to patronize, but also appropriately highlights the store's business characteristics.
Complete supporting services
The mounting process is relatively complex and there are a wide variety of materials, including mounting tools, scroll boxes, painting boxes, rice paper, painting hooks, etc. The framing industry must implement supporting services and relevant materials must be readily available. With framing as the main business, if you can also deal with related materials and have your own characteristics, you can open up a broader market. As a supplement, you can also display and sell some gift paintings to enhance the artistic atmosphere of the store; or operate some paper artworks based on existing resources.
Pay attention to the customer base around you
The customers of the framing shop are mainly galleries, museums and professional individual calligraphers and painters. The mounting of calligraphy and painting should be based on the painting and calligraphy works themselves and the specific needs of the customers. It depends; materials and mounting forms must be selected according to customer requirements to provide a full range of services and establish long-term customer relationships.
For large customers such as galleries and museums, certain discounts can be given on prices. Careful operators should have a roster to record the regular customers who often come to visit. This is an advantage of a framing shop. price resources.
The key to attracting repeat customers is home service. During the inspection, if the customer is not satisfied, as long as the request is reasonable, the store should not hesitate to modify and redo it for free.
Operators should also pay special attention to ordinary visitors. Some foreign friends and children studying painting may be potential consumers. For framers and apprentices in the same industry, they should also exchange experiences and information with each other to promote improvement.
Strive for long-term development through quality
In addition to having four or five years of mounting experience, the average store clerk must also be quite familiar with the mounting materials and processes, even if it is a small screws and be familiar with their uses. They must patiently introduce various mounting specifications and styles to customers, and recommend suitable mounting methods. This requires the clerk to have a certain degree of artistic appreciation.
The requirements for framers are even higher, and framers must undergo training and assessment. Possess the skills of a professional technician. Both machine operation and manual operation must be meticulous. At the very least, the original work must not be damaged, and at the same time, delivery must be guaranteed on time. Only by achieving these points can we win credibility. In the competition in the framing industry, the key to success or failure is not only reasonable price, but the most important thing is high quality and superb craftsmanship.
In addition to traditional Chinese hand-mounted mounting, we can also introduce new techniques such as Japanese-style mounting and renovation of old paintings. In terms of material selection, we should also introduce new materials, such as Japanese satin, Korean satin, etc., and often participate in various calligraphy and painting fairs and exhibitions, pay attention to new information in the letter mounting industry, and improve our own craftsmanship.
These new attempts and innovations are by no means based on immediate benefits, but on running-in, cultivating new mounting markets, and guiding new trends in the mounting industry. This is exactly what the saying goes.