DanielPink once mentioned in "New Thinking" that the sense of design is the first of the six competitiveness of human beings in the future, which breaks the future business secrets. "Design sense" ranks in front of the five senses of story, symphony, * * * * emotion, entertainment and meaning. So what is the sense of design? In the words of philosophers, it is probably to sit back and relax and say: well, this sense of design is this, ah, this index of American businessmen is relatively high. Using buzzwords can only be simply and rudely emphasized: lying in the trough, that is definitely a face value! Yan value! Still face value! Of course, if you can really explain American businessmen with face value, it would be too superficial. Otherwise, so many goddesses will pretend to be delicate in public and say: people are very ordinary ~ ~!
BeautyQuotient (BQ) does not refer to a person's beauty, but refers to a person, an enterprise or a product's ability to understand, express and control aesthetics and the aesthetic density index condensed around it. It usually consists of three parts: image, form and core.
For an individual American businessman, it is generally directly reflected in decent appearance, elegant figure and confidence in speaking, which is also an important indicator to measure a person's charm index. For an enterprise, it should correspond to its brand image, working environment and enterprise vitality. Then the corresponding enterprise products are nothing more than face value, technology and experience.
However, why should we urgently improve our American business index, including our enterprises and products? To answer this great proposition, we must go back to 300,000 years ago and understand how "beauty" came into being in a simple and pure story, thus playing a role in the development of the whole civilization and the social process.
A group of Australopithecus Divines are anxiously waiting for their male god to return in the dark cave because their cubs have not eaten for several days. They moved quickly on Mrs. Bones' throne and stayed at the big stone at the mouth of the cave. Night arrival, accompanied by loud noises, their male gods brought the fruits of victory. No, the prey went home, and the bonfire in the cave lit up everyone's satisfied smile again.
Some apes beat the surrounding rocks with clean bones, making rhythmic hollow sounds, some goddesses twisted Reuben's waist with the rhythm of the flame, while other male gods made cheerful trumpets nearby. There is a boring guy in the corner, cutting a lattice pattern on the handle of a stone axe with a sharp stone. Opposite him, there is a graffiti artist, half tired and still narcissistic, holding the purple-growing ore in the cave and pulling it hard on the wall for half a fire. On the dark stone wall, there are hunting maps during the day, including running bison, chasing hunters and wild dogs. At this time, all the apes howled one after another ... At this moment, the greatest time in history was permanently frozen. Please take a deep breath first, for this moment … our ancestors lived for 3.5 million years.
Before this moment, they were called "apes", and after this moment, they were called "Homo sapiens". The great era began, because great art forms and intelligent civilizations sprouted: music, dance, sculpture (sculpture), painting and language (literature) were born in the saliva that little boys satisfied. Later, painting this bloody and romantic midwife gave birth to ideographic hieroglyphics represented by the East. Music, the brainless barefoot fairy, gave birth to the phonetic symbols represented by the west.
Since then, the two rivers have competed with each other, forming their own systems and philosophical values. As for why the East pursues philosophical artistic conception and the West pursues scientific speculation; Oriental painting landscape insects and fish, emphasizing nature; Western painting is naked and frank, emphasizing human nature; What the East pursues is an intriguing picture sense, while the West pursues a clear rhythm, which we will describe later.
Speaking of the last moment, it was an extraordinary moment. God gave us five sensory systems: hearing, sight, smell, taste and touch. Because of the need to identify and use stone tools in the dark and long Stone Age, the sense of touch and vision has been greatly developed. Smell and taste are gradually marginalized, which has become the biggest ability difference between human beings and animals. Animals can distinguish distant enemies from prey by breathing, smell and sound, and humans may never recover this special function.
Of course, fortunately, the two functions of hearing and vision have developed into the most magnificent art form among the eight great arts. Music, dance, painting and literature. Only the sense of touch, which makes the greatest contribution, does not seem to have developed into an independent art form, but has been quietly hidden in other art forms, such as sculpture, craft and architecture.
In fact, even the two most brilliant arts, "modeling" and "music", almost all come from the discrimination of "things" by "hands". Through the contact and utilization of the material by the hand, this experience is endowed with vision and becomes a plastic art; Through the experience of material texture and characteristics, we give hearing and make our music. As the saying goes, "stone-throwing and beast-dancing" should be a practical production tool, so leave the experience in the art of hearing!
However, it is prehistoric art and primitive beauty to hammer stones, portray and twist before the fire for Mao ape-man? In fact, the core of art is the philosophy of properly expressing the relationship between natural order and life. Careful observation of a leaf shows that the river seen on its vein satellite is in the same strain as the nerve line of dialysis in the body; Enlarged cells and dust come down in one continuous line with our vast starry sky …
The reason why we are excited, happy and calm when we see beautiful things is because beautiful things imply the original order and balance of our living environment; The reason why we feel fear, disgust and pain when we see ugly things is because ugly things have broken the original order and balance of our living environment (sorry, for those gentlemen and ladies who have no expression when they see beauty and ugliness and are relatively insensitive to feedback, they all give the ancestors of animals a luxurious lunch)
After solving the need of satiety, the ape-man intentionally or unintentionally created rhythmic music and rhythmic dance, as well as creative activities between lines, blocks, colors and textures, which is precisely the artistic process of refining and shaping beauty. Flat lines, such as the horizon where the sky meets the sea, produce openness and tranquility; Inclined lines, such as rocks and old trees that collapse in an instant, show screams and fears; Soothing music, like rolling clouds in the sky, produces peace and stability. Nervous music, such as Animals in the Forest, produces anxiety and pain. The reason for different emotions lies not in lines and directions, rhythm and melody itself, but in whether it relates, inspires and opens up our long-term accumulated survival experience, as well as the order, anti-order, balance and anti-balance flowing in blood and genes.
"A nation without aesthetics is a nation with no future, and an individual without aesthetics is an incomplete individual" —— Xu Beihong, founder of China Modern Art Education. Before the 20th century, Asian art and Asian aesthetics were far ahead of Asian civilization and economy, especially in art, showing super imagination and artistic level. After China's painting reached the peak of realism in Song Dynasty, it began to develop by leaps and bounds to modern art. China's calligraphy was ahead of the world 1000 years. The impressionist style of China's freehand literati painting was more than 600 years earlier than that of the West, and the expressionism of Badashan was more than 200 years earlier than that of the West.
1956 On the afternoon of July 29th, the dialogue between Chinese and Western art giants had a deafening echo in the field of aesthetics. Pablo Picasso, a 75-year-old master of western painting, invited Mr. Zhang Daqian, a master of oriental Chinese painting, his wife and an interpreter to his luxurious villa in Nice Harbor in the south of France.
Picasso humbly asked Zhang Daqian to comment on his copying of Qi Baishi's Chinese paintings. When Zhang Daqian gently corrected Picasso's use of oil painting tools and oil painting pigments failed to achieve the five colors and mutual interest of Chinese painting. Picasso suddenly raised his head, stared at Zhang Daqian's eyes and said seriously, "What I don't understand most is why you China people come to Paris to study art!"
Zhang Daqian was surprised, thinking that he had heard wrong, and quickly verified Zhao's translation. Picasso went on to say: "Don't say that there is no art in Paris, France, and there is no art in the whole west and white people!" Zhang Daqian was shocked and quickly said, "Mr. Picasso, it's very kind of you to say so, lest colleagues be unhappy!" Picasso shook his head firmly and said, "Just say it was Pablo Picasso!" Then he sincerely emphasized: "Really, when it comes to art in this world, first you have art in China, then you have art in Japan. Of course, Japanese art originated in China, and the third African black has art, but other than that, white people have no art at all. So what I don't understand most is why so many people from China and the East want to go to Paris to study art? "
Picasso's frankness strongly shocked Zhang Daqian. Picasso wouldn't have believed it if he hadn't seen his carefully copied Chinese paintings with his own eyes. There is no end to learning and no end to skill. When this is clearly proved by another master, his feelings have been sublimated into admiration for the vast aesthetic world.
Just like describing flying gods, China people created flying in Dunhuang more than 2,300 years ago (used for the cover of flying Maotai), and expressed flying with the expression of stepping on auspicious clouds and wearing flying clothes. Western painting didn't create the images of Cupid and Angel until more than 500 years ago. In fact, the expression technique adopted is to add two feathered wings to the back, which makes the artistic level and imagination level stand out.
China's landscape paintings directly take out plug-ins to open God's perspective, showing a majestic, mysterious, ethereal and delicate scattered perspective, completely unable to guess the observer's position, everywhere, everywhere. Western painting can only use the body to open the first person perspective and express the body perspective, and it is basically easy to find out the "person" hidden behind the camera. Western paintings are always "paintings", while China's paintings are not only "paintings", but also reflect the artist's pen and ink interest, philosophical spirit, life consciousness and carefree or tortuous life.
In the long scroll of Chinese painting, the slowly unfolding picture is a time art with a strong sense of substitution. While skillfully adding the time element, combined with the laid-out pictures and eye movements, the body and mind consciousness has wandered in the mysterious place of the five mountains of Xianshan, which is just a life journey of self-writing, self-directing and self-appreciating ...
In a long historical stage in the past, wherever we can get in touch with products, whether it is clothing and furniture, beauty cosmetics, cars and mobile phones, commercial hotels, and wherever we need to reflect perceptual quality, we basically prefer foreign products, and even hand over high-end products directly to foreign enterprises. Because we know that our products have a particularly obvious problem: ugly appearance, rough workmanship and poor experience. Once upon a time, there were wonderful luxuries in the history of craft products (for example, the group lying quietly in the museum). After thousands of years, their elegance is still not inferior to Hermes, a harness expert, Louis Vuitton, a luggage expert, and Burberry, a rain gear expert ...
As we all know, there is a cliff-like fault in our culture. Even for a long time, it was all about "useful" education. From the previous "learning mathematics and physics well, not afraid to travel all over the world" to the present "get rich quickly password-Alibaba Baba" and so on … and those "useless" aesthetic education constructions are easily forgotten by us. So that the most common lie I have heard in my academic career is probably: your art teacher has something to do today, and we will continue to have math next class.
The past 30 years have witnessed the rapid development of China, and both the national economy and comprehensive national strength have reached a very excellent position. However, the development of aesthetics, aesthetic education and American business is seriously asymmetrical. After 80s, people who have the resources and the courage to start a business have become entrepreneurs and managers in various fields. Because of the poor understanding of aesthetics, the perceptual beauty quotient coefficient is weak (the god criterion for judging is whether the fonts of all design advertisements should be enlarged and then bold ...). Every time it's time to upgrade products, there is always a very wise decision of SHEN WOO: add more functions, and the result can be imagined. You know, the biggest problem with high-grade goods that improve their value is not the function, but the cohesion and appeal of beauty!
The accumulation of Jobs' elective course "Layout Design and Calligraphy" made Apple's products full of artistic sense beyond Microsoft and IBM, and Bird became a drowned rat in the fighter plane because of its "far ahead" national sales ...
Just like the enterprise view of the top 500 companies, it is not difficult to find that we are the only giants leading our times and have our own aesthetic ceiling. Google's new garden has become a "crystal dome, mobile property"; Apple's headquarters has been built into a "bright jade bracelet, a spaceship of time and space." And our science and technology hero, Huawei Songshan Lake Headquarters, has become "Thomas's small town, Europe's sand table" ... Although it is just a glimpse of the leopard, it is enough to sting our limitations.
Entrepreneurs in China have a very convincing entrepreneurial spirit. In the early days of starting a business, they can often rely on their own perseverance to bring the enterprise to a very high level. The limitation of their own aesthetics is really the biggest flaw in the further development of enterprises, and the terrible thing is unconsciousness and self-confidence. What is more frightening than this is the applause of those who take the lead in shouting "wise leadership", because the applause drowned out the power that enterprises should listen to most.
If you don't have enough foresight and strong aesthetic taste, but also have confident ambition and earth-shattering capital and power, it will definitely be the greatest social sorrow in the future. "What's good in the world, what's good in the world", a society will continue in the long run, that is, the decline and sorrow of our whole nation's future competitiveness …
As many friends spit out: when we don't really travel around the world and seriously think about the excellent logic behind it, a European town with a small train may be the coolest future we can imagine ...