nine
Row. "
a
"The reduction of a bend shows that Haier people look for the goal and don't look back;"
r
"The reduction of a branch shows that Haier people are determined to move forward; The design core of English (Chinese Pinyin) Haier's new logo is speed. Because in the information age, organizations and individuals are required to be faster. The style is: simplicity, vitality and upward. The overall structure of the new English (Chinese Pinyin) logo is simple, indicating that Haier's organizational structure is more flat; Everyone is more energetic and responsive to the global market.
The new symbol of Chinese character Haier is China traditional calligraphy font. Its design core is: dynamics and balance, and its style is: stability in change. Each stroke of Haier in these two calligraphy fonts is full of vitality and has a strong sense of flying visually. Full of energy, it means that Haier people are eclectic and have the courage to innovate in order to achieve the goal of creating a world famous brand.
Sun Tzu's Art of War said: "Being able to win because of the change of the enemy is called God". In the information age, the global market changes very quickly. Whoever can adapt to changes will win if he changes first.
Haier has maintained relative stability while constantly innovating to break the balance. Therefore, in the word "Haier", there is a stroke that plays a balance role in the whole font. In any case, the word "sea" is horizontal, and the word "er" is vertical and horizontal, so that the whole font is balanced in movement, that is to say, it is stable in change. Enterprise reform is to develop steadily.
From "Qingdao-Liebherr" to "Qingdao Haier" and then to "Haier", we can see the development process of Haier in shaping its brand image and gradually moving towards an international brand from the evolution of trademarks. Haier is trying to become a real international brand.