This trick is most commonly used in military wars. This move is indispensable in most of war stories in Chinese and foreign history. Take Tang Li's attempt to conquer Wu Yuanji and Cai Zhou on a snowy night as an example.
After the death of Wu Shaoyang, our time in Huaixi, his son, Wu Yuanji, took charge of Cai Zhou (now Runan, Henan). The imperial court sent troops to conquer Huaixi, which took three years and a lot of financial resources, and all failed. Government officials thought it was impossible to go on, but Prime Minister Pei Du thought Huaixi was like a poisonous sore that must be removed. In 8 17 AD, Tang Xianzong was determined to continue to conquer Huaixi, so he sent Li Kou as our special envoy to Tang Zhou and other three countries to conquer Wu Yuanji.
Tang Zhou's soldiers fought for several years, but they don't want to fight any more. I'm a little worried when I hear that Li is going to be our time. When Li Kou arrived in the Tang Dynasty, he announced to the officials: Oh, he is a weak man. The imperial court sent me here to solve the local order. As for whether to fight Wu Yuanji, it's none of my business. "Later, li couldn't mention the attack on huaixi.
The news reached Wu Yuanji. Wu Yuanji won several battles and was a little proud. Now I heard that Li Kou didn't know how to fight and didn't take precautions to heart.
There are many sick and injured soldiers in Tang Zhou. Li is going to pay his respects at home, and he has no official position at all. The soldiers are very grateful to him.
Li Xiang led the army to capture some key points in the periphery of Cai Zhou, but he was attacked by Huaixi soldiers from home and abroad in Langshan (now Queshan, Henan) and suffered some losses. All the generals were depressed, but Li thought that although he was defeated, he was not discouraged. Soon, Tang Jun unexpectedly captured the outer city of Wu Fang (now Suiping, Henan Province), and Huaixi soldiers held fast to the inner city. The generals invited them to attack their inner city, but Li couldn't agree.
In these conflicts, Cai Li first subdued two commanders of Huaixi army, Li Hu and Li Zhongyi. Li wanted to know that both of them were brave and resourceful people, so he trusted them fully regardless of the reminders of his generals, and secretly discussed plans to attack Cai Zhou with them, sometimes until late at night.
Soon, Prime Minister Pei Du personally went to Huaixi to bid. It turns out that Tang Jun has eunuchs in every battle, but generals have no command. It was the eunuch who won the battle, and the general who lost the battle was punished. When Pei Du arrived in Huaixi, he discovered this situation and immediately summoned Tang Xianzong to revoke the eunuch's power to supervise the array. The generals were all excited when they heard the decision.
At this time, Li Hu presented a plan to Li Xiang and said, "Wu Yuanji's elite soldiers are stationed in Qu Hui (southwest of Henan Shangshui) and the surrounding borders, while only some old, weak and disabled soldiers are guarding Cai Zhou. There is no problem for us to seize his gap and directly attack Cai Zhou and capture Wu Yuanji alive. "
Li wants to send someone to tell Pei Du the plan in secret. Pei Du supported him and said, "It's up to you to win a surprise battle."
Li Xiang ordered Li Hu and Li Zhongyi to lead 3,000 elite soldiers as pioneers, and personally led Zhong Jun and the defenders to start one after another. No one knows where to go except Li Xiang and Li Hu. Someone secretly asked Li Xiang, and the answer was: "Just go east!"
After driving 60 miles, I arrived at Zhangchai Village (now Runan West, Henan Province). The soldiers in Huaixi, where they were defenseless, were all wiped out by Li Koudai's vanguard. Xiang Li occupied Zhangchai Village and ordered the soldiers to rest, leaving a group of soldiers to guard Zhangchai Village and cut off the road to Qu Hui. After all the arrangements were made, he ordered to travel overnight.
The generals asked Xiang Li where to go, and Xiang Li announced: "Go to Cai Zhou 4 and arrest Wu Yuanji!"
Some generals suffered defeat under Wu Yuanji. Hearing this command, they turned pale with fear.
At this time, it was dark, the north wind blew tighter and tighter, and the snowflakes like goose feathers fell denser and denser. The road from Zhangchai Village to Cai Zhou is a road that Tang Jun has never taken. Everyone secretly complained, but Li Xiang was very strict in running the army on weekdays, and no one dared to violate the military orders.
In the middle of the night, the soldiers stepped on the thick snow and drove 70 miles to the edge of Caizhou City. There happened to be a pond with geese and ducks on the edge of the city. Li wants to order the geese and ducks to make them cry, so that the noise made by the horses is covered up.
Li Hu and Li Zhongyi ordered the soldiers to dig a fence on the wall. They took the lead in climbing over Cannes, followed by the soldiers. There has been no war in Cai Zhou for 30 years, and the guards are lax. At this time, Huaixi soldiers guarding the city were sleeping soundly. Tang Jun killed them, leaving only a night watchman, and told him to knock the bangzi to play overtime. Then, the gate opened and Li Xiang strode into the city. When the army arrived in the inner city, it also entered the city smoothly in this way, and the Huaixi army in the inner city did not notice it at all.
It's dawn and the snow has stopped. Tang Jun has occupied Hao Yuanji's outer court, and Hao Yuanji is still sleeping in the back room. A soldier from Huaixi found Tang Jun and rushed into the back room to report to Wu Yuanji: "Oh, no, the government troops have arrived."
Wu Yuanji didn't believe it. He leaned lazily on the bed and said, "Maybe someone from Qu Hui sent someone to ask us for warm clothes!"
Hao Yuanji got out of bed and only heard the call of Tang Jun outside the hospital, so he climbed up the wall with his trusted soldiers to resist.
Li wanted to say to the soldiers, "Wu Yuanji dared to fight back because he still has 10 thousand elite soldiers waiting for rescue."
Dong Zhong, the general of Qu Huihuai West, lives in Cai Zhou. Li wants to send someone to comfort Dong Zhongshu's family and send Dong Zhongshu's son to persuade him to surrender. Dong Chongzhong saw that the tide was gone and rushed to Cai Zhou to surrender to Xiang Li himself.
Wu Yuanji also wants to fight the wall. Li Xiang set fire to the south gate of the yard again. Cai Zhou people had had enough of Wu Yuanji's sufferings, and they all carried firewood to help Tang Jun. Wu Yuanji finally had no choice but to surrender. Li wants to win in an all-round way.
The news that Pei Du and Li wanted to settle Huaixi and capture Wu Yuanji alive spread to Hebei Province. The buffer region of Hebei Province was shocked and expressed their obedience to the court. The rebellion in the Tang Dynasty temporarily subsided.
To achieve the greatest victory, we must take it by surprise. And to do this, you can be true, you can be false, you can retreat first, you can be a diversion, you can build a clear road, you can sneak into Chencang, you can crow in the middle of the night, you can cross the rain and snow, you can lure the enemy deeper, you can lure the snake out of the hole, you can divert the tiger, you can throw it at will, you can attract curiosity, you can inspire people to win, and you can not let an inch of land go.
These military experiences and lessons can be used for reference in commercial competition. However, some strategic skills can be used directly, while others need indirect evolution because of different environmental conditions.
For example, in the research and development of products, most of them are designed according to the public's living needs and entertainment preferences, which is "voting for their own interests"; On holidays, major shopping malls have big specials or buy one get one free, bundle sales and so on. To attract customers from afar, this is "inducement"; New products are introduced, and sales ladies invite customers to taste them for free, which stimulates customers' desires, and so on.
Let's look at the following examples of hotel competition.
For some time, the hotel robbing near Mount Fuji in Japan has become more and more fierce. The hotel tries its best to attract customers. A hotel near Zhongshan Lake has introduced a preferential policy for its guests: "If you stay in this hotel, if you can't see the top of Mount Fuji for one hour every day, we won't charge you any money for your stay."
When other hotels saw this news, they didn't think it was a brilliant idea. If it rains and fogs on a cloudy day for a month, I'm afraid I can't even see the top of Mount Fuji clearly, and I can't entertain a room full of customers in vain.
In fact, the designer of this hotel has racked his brains. As soon as the advertisement came out, tourists all over the world felt the excitement of gambling and rushed to stay. After check-in, customers look forward to rain every day, because when it rains, clouds cover Mount Fuji, and of course the top of Mount Fuji can't be seen, which can certainly save a considerable accommodation fee.
But according to the manager of this hotel, it has been three months since we introduced this preferential condition. In this way, there will be no day when you can't see Mount Fuji, and of course, no passengers will enjoy the preferential treatment of free accommodation. Many tourists may enjoy this kind of discount in the future. At this time, this hotel has gained a reputation through this discount, earned enough money, and didn't care about this discount fee at all. Moreover, people who have enjoyed the discount will vigorously promote the benefits of staying in this hotel after leaving, and inadvertently achieve the role of advertising.
Those tourists who come from afar not only sit in their rooms and watch Fuji Peak, but also satisfy their curiosity and physical and mental pleasure. Even though they didn't enjoy the benefits of preferential treatment, they still felt that they were coming to glad you came. Why not? How many people can know what it is and be alert?
Take a surprise attack. In business, if we can use innovative thinking, make careful plans in advance, make full preparations, and be fully prepared to deal with unsuspecting opponents, we will certainly be able to fight a beautiful offensive war, win brilliant results, and achieve smooth success in business.