In the past 65438+February, the new generation K5 was listed in South Korea. Its stunning design and slip-back shape let people see the great changes in Kia design. It will be introduced to Dongfeng Da Yue Kia for production in a few months after it goes on the market. This year, Dongfeng Da Yue was a great success in Beijing Hyundai, despite the great market pressure in the first half of this year. It can be said that after Li Feng, who is very familiar with Korean cars, became the general manager of Dongfeng Da Yue Kia, the mentality of Koreans to change the status quo and let more people who know the China market become Kia brands is very obvious.
In fact, in the past few years, two Korean brands have faced problems in the China market. Although their development ideas, stages and characteristics are different, they all face the same problem, that is, how to make China consumers know Korean cars again.
In the past year, great changes have taken place in two Korean brands. A series of actions show that under the revolution of science and technology, new energy and smart cars, Korean cars should have the right to speak. This confidence comes from Hyundai Kia Group, a global multinational automobile group, which can win consumers in Europe and America with the highest automobile consumption level and the strictest technology and standards. So for consumers in China, it is how to combine new technologies and new products with consumption in China, so that consumers in China can re-understand their own problems.
To be honest, in the past year, Dongfeng Da Yue Kia faced the pressure to meet the challenge and tried to return to normal level as soon as possible. The outside world can see that, especially in the second half of the year, brand-new products were launched one after another, and Dongfeng Da Yue Kia stopped the downward trend, and the climbing momentum was obvious.
In particular, the new leadership of Da Yue Kia Dongfeng, headed by Li Feng, is full of vigor and vitality, which has not only significantly accelerated the pace of introducing various new products and technologies of Kia Motors into the China market, but also carried out drastic reforms and innovations in marketing channels and price systems. Improve the morale of dealers, and attract more dormant or retired dealers to return to Dongfeng Da Yue Kia distribution system.
This is what Li Feng has been determined to do since he took office. We know that Li Feng in the past, whether it is Foton Motor, Chery or Beijing Hyundai, has a very convincing management achievement, that is, channel cohesion, network construction, boosting dealers and improving sales ability, which is a label of Li Feng.
In the past 65438+February, Li Feng, the current general manager of Dongfeng Da Yue Kia, held a symposium for dealers and investors in Shanghai, and 22 dormant or offline companies re-signed agreements. It should be said that the returning dealers not only saw the strength of Kia's future products, but also saw the confidence that Li Feng brought them.
In addition, Dongfeng Da Yue Kia also began to reshape its image from the enterprise level. For example, in the final of 20 19 China Touring Car Championship (CTCC) held on June 5438+February 15, Dongfeng Da Yue Kia Team successfully defended its Super Bowl title. This is the fourth time to win the championship in five years.
The technical features of the product, Dongfeng Da Yue Kia, are not as high as in the past, giving people more "cost performance" and covering up its characteristics. In fact, Dongfeng Da Yue Kia has formulated a development idea with "science and technology" as the main line to promote the application of new technologies such as turbine, electrification, intelligence and hydrogen fuel cell in new cars. In the future, many electric vehicles of Hyundai Enterprise Group, including hydrogen fuel and even further fuel cells, will be introduced to Dongfeng Da Yue Kia.
Not to mention the exciting new generation KIA K5. In the past year, especially in the second half of the year, Dongfeng Da Yue Kia arrived in Li Feng, and the speed of product launch was very obvious, and the effect was obviously much better than that in the first half of the year.
For example, at the 20 19 Chengdu Auto Show, Dongfeng Da Yue Kia officially released its global strategic vehicle-SP2C, and a new generation of K3 plug-in hybrid vehicle which attracted much attention was officially launched. 1 1 year, SP2C was named Aopao, and four models were launched, including fashion version, comfort version, trend version and smart version, with the price range of 65438. Next April, a new generation of K5 will be launched. It is reported that there are three kinds of power: 1.5T, 2.0l and 2.0l..
It should be said that in the future, technologies and products of Hyundai-Kia Group in electric vehicles, fuel cells, hydrogen fuel and intelligent travel will be introduced to Dongfeng Da Yue Kia. Under the revolutionary trend of electrification and intelligent technology, Dongfeng Da Yue Kia should get rid of the short-term losses in the era of traditional fuel vehicles.
Even though Li Feng once said that the revitalization of Dongfeng Da Yue Kia needs three years' efforts, the changes have been obvious since he took office for three months.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.