Junior high school and senior high school are typical minor students, especially politics and history, and everything else is average. When I was in high school, I chose the music major because of my partiality and my love of singing since I was a child. Of course, more factors are for getting into college. During his college years, Yang Xiaochun never gave up his study of political science. He often went to the library to consult related books, continued to study his favorite politics systematically, and began to focus on political economy.
University affinity network
Since his sophomore year, Yang Xiaochun has established a local information website in Inner Mongolia. After one month's operation, he received a phone call from a Sino-Russian website in Heilongjiang, and wanted to publish information on his own website. For this reason, he earned his first bucket of gold and 800 yuan money. Later, because his website was a second-level domain name website built by self-help website building platform, he had to close the website that he had operated for more than a year in order to comply with the relevant national policies. Although the website was closed, the network complex was planted from then on.
Mixed media
Before graduating from Yang Xiaochun University in the third year, he came across a media person from Xinhua News Agency. On his recommendation, he went to Inner Mongolia Business Daily for an internship. At that time, he was accepted by Mr. Liu Haiming, then assistant editor-in-chief of Inner Mongolia Business Daily and director of the interview center. A few days later, he tried to go out for an interview and wrote the first interview news in his life. What he didn't expect was that he was qualified to publish in the newspaper, which made him full of confidence and continued to work hard! Every time he holds a regular meeting in Business Daily, what he likes most is that Mr. Liu Haiming presides over the meeting, because he can always learn a lot of unfamiliar knowledge and skills from his layout and practical experience. Time is not long, because the school has courses, he didn't continue to work in the newspaper, left the newspaper.
After some efforts, Yang Xiaochun gradually accumulated a lot of contacts in the media circle and learned more knowledge. On one occasion, he was lucky enough to meet a large number of great artists and entrepreneurs, such as Interview with Great Artists jointly launched by CCTV and 50 local TV stations, Mr. Shu Rongxian, vice chairman of the China Executive Committee of the United Nations International Artists Federation, president of the Mao Zedong Calligraphy Art Research Institute in China and a national first-class artist, and then interviewed some high-end figures. In his spare time, Yang Xiaochun often writes articles with strong timeliness, such as: Yang Xiaochun: celebrity endorsement should consider honesty and social responsibility; Yang Xiaochun: China needs to strengthen the broadcast of TV public service advertisements; Analysis on the causes and preventive measures of inducing public officials' duty crimes. 20 1 1 In April, at the invitation of a book culture company in Beijing, he wrote a book review for Dr. Freeman Young Young, a senior partner of crosby College in the United States, the founding dean of China College in crosby, one of the top ten quality figures in China, the deputy director of Peking University Quality and Competitiveness Research Center and the vice president of China International Famous Brand Association. On February 20 1 1, he wrote a commentary "Yang Xiaochun: Family Relations in China tend to be profitable", which was first published on Tencent's blog (QQ space) and was officially recommended by Tencent to Tencent's home page. On that day, the number of space views reached 62,000.
Become a member of the planning circle
Yang Xiaochun hasn't lost touch with Mr. Liu Haiming since he left Inner Mongolia Business Daily. Later, due to Liu Haiming's gradual transformation into a planner, and since 2006, due to its unique planning mode and outstanding practical performance, he has been awarded the honor of being the leader of the fifth generation planner in China, the most influential project incubator expert in China, the planner of the top ten industries in China, the planner of the top ten enterprises in China and the most competitive brand planner in China. Yang Xiaochun decided to learn from Mr Liu Haiming. Because I had contact with the newspaper, it was very kind to visit Mr. Liu Haiming again. By seeking advice from Mr. Liu Haiming, Yang Xiaochun has the enthusiasm and impulse to change from an initial media planner to a compound communication planner. Finally, through full communication with Mr. Liu, and through the recommendation of Mr. Liu, I contacted and communicated with many domestic planning masters. According to Yang Xiaochun's specialty, several responsible teachers tailored the research and development direction for him. During this period, Yang Xiaochun came into contact with many senior planners, such as the top ten outstanding planners in China, the member of the Central Cultural Committee of the Democratic Party of Agriculture and Workers in China, the director of the China Patriotic Engineering Federation, the honorary director of the China Film Foundation, the master planner of the China Entrepreneur Century Forum, and the planning consultant of the Chinese Poetry and Wine Culture Association, all of whom studied under their teachers.