Establishment of Songhelou Restaurant

Songhelou is a famous Subang restaurant, which was founded in Qianlong period and has a history of more than 200 years. However, the brand of "Ganlong Origin" of Songhe Tower was not put up until the 1940s. What is the reason? Judging from the store history, Songhelou is an old shop, but for a long time, the owner only knew how to do a good job in business characteristics and thoughtful service, but he didn't know the soliciting function of his ancient store history. Later, the brand of "Ganlong Shichuang" was launched, which was completely forced out in the fierce competition with the industry. During the Japanese occupation of Suzhou, Suzhou was the capital of Jiangsu Province, and the market was extremely prosperous, so restaurants and tea shops came into being. In the short eunuch lane, seven new restaurants have been opened, namely, Da Chun Mansion, Sanwu, Weiya, Suzhou Laozhengxing, Hongxing Pavilion and Xinxin Restaurant, plus Gong Yue Restaurant in Beiju, Food Department of the Central Hotel in Chayuanchang, Xinya in Kansai, Hongye and Heyuan Boat Cuisine in Dacheng Square, plus Old Feng Dan, Songcrane Tower and * * up to 65,438+. With so many restaurants open together, there will naturally be fierce competition. At that time, the technical strength of Songhelou was poached by his shops one by one. After business days, the owners are faced with such a dilemma and there is no good solution. One day, sighing on the sofa, a heavy smoker came in and said, "Recently, Fan Yushan said that there was a 10% discount on the Song and Crane Tower in" Ganlong Xiajiangnan ". Why not ask someone to write a gold-lettered signboard of "Emperor Qianlong started" to attract customers? " As soon as the shopkeeper heard this, he immediately followed suit, and asked the famous calligrapher Zhou Meigu to inscribe the signboard "Ganlong was founded, which is famous all over the country, and Hutchison Songhelou Restaurant", and then decorated the facade with neon lights, which was dazzling and attractive at night. It is with this golden signboard that the Songhe Tower has survived one difficulty after another, and the role of the old signboard can be seen here.