You are like the old Eight Buildings: Dongxing Building, Zhengyang Building, Taifeng Building, Xinhua Building, Wande Building, Yuebin Building, Qingyun Building and Huiyuan Building; "The eight major residences are: casserole house, Tianxingju, Dingheju, Guangheju, Yishengju, Tongheju, Tianranju and Huixianju; Look how loud the name is. In addition to "Lou" and "Ju", there are also shop names such as Fang, De, Shun, Tai, Chu and Xuan, such as Cheap Fang, Quanjude, Donglaishun, Yuhuatai, Duyichu, Yilong, Laijinyuxuan, Tongyixuan and Liuquanju. In the past, there was a "Chang 'an December Spring" restaurant on Chang 'an Avenue in old Beijing. This "December Spring" is Qinglinchun, Fanghuchun, East Asian Spring, Continental Spring, Xinluchun, Lumingchun, Siruchun, Yinanchun, Wanjiachun, Yuhuchun, Huaiyangchun and Tongchunyuan.
whether it is "Lou", "Ju" or "Fang, De, Shun, Taiwan, Chu, Xuan and Chun", people will talk about it even if they don't eat it.
The dining in old Beijing mentioned above. There are other old brands below. Pharmacy likes to use "Tang", gold and silver jewelry likes to use "Lou", silk industry likes to use "Xiang" and money bank likes to use "Heng". There are also auspicious and prosperous font names such as inline rise, Ma Juyuan, Tongshenghe and Hendry. When you read it fluently, you will never forget it.
Beijing's time-honored brands are far more than those mentioned above. There are Tianxingju, Cheap Square, Yueshengzhai, Daoxiang Village, Qianxiangyi, Jinyang Restaurant, Inline Ascension, Buyingzhai, Ma Juyuan, Ruifuxiang, Zhang Yiyuan, Changchun Hall, Hendry, Silian Hairdressing, Pulander, Tongshenghe, Shengxifu, Cuihualou, Donglaishun, Quanjude, China Photo Studio, Bidun. Rui Fu Xiang, wonton Hou, Xiaochangchen, Wang Mazi scissors, Lai Jin Yu Xuan, Tai Feng Lou, Tong Chun Yuan and Hou Defu, Barbecue Wan, Wang Zhihe, Imitation Shan, Quyuan Restaurant, Xinyuanzhai, Tianfuhao and Yueshengzhai. Speaking of which, these old brands are the intangible assets of our old Beijing.
Time-honored brands and plaques also have indissoluble sources and rich cultural connotations. And the time-honored plaques are mostly made by celebrities, which is the "celebrity effect" in the current words. Celebrities and calligraphers should be invited to write plaques for big names with "heads and faces". Like the plaques of Zhang Yiyuan, Wu Yutai and Yong 'an Tea House in the tea shop, they are all written by celebrities. What is particularly mentioned here is that the plaque of "Yong 'an Tea House" was written by Mr. Yu Youren, a veteran of the Republic of China and a famous calligrapher, and his reputation is naturally far-reaching. Moreover, when people talk about the names of Yong 'an and Zhang Yiyuan, they immediately think of tea, not anything else.
as long as it is an old brand, big businessmen, from the emperor to the prime minister, are also willing to spend a lot of money. For example, the plaque of a steamed dumplings Pavilion in Beijing is said to have been written by Emperor Qing Qianlong; The plaques of Heniantang Chinese Medicine Shop and Liubiju Sauce Garden were written by Yan Song, the prime minister of Ming Dynasty.
Furthermore, Tongzhi in Qing Dynasty, the teacher of Emperor Guangxu, Shangshu of the Ministry of Household Affairs and Weng Tonghe from Changshu wrote five plaques, including Mushroom Ancient Zhai, Zunhan Pavilion, Baogu Zhai, Shangqi Zhai and Xiuwen Zhai. Famous calligraphers in Qing Dynasty, such as Bao Xi, King of Duoluokeqin County, Liang Shizheng, the minister of rites in Qianlong Dynasty, and others also wrote plaques for the time-honored brands.
Calligraphers, politicians and literati wrote many plaques when they visited Liulichang in ancient times, modern times and modern times. Among them were Li Hongzhang, Liang Qichao, Kang Youwei, Xu Shilu, Wu Peifu, Zheng Xiaoxu, Huang Binhong, Zhang Boying, Zeng Guofan and Zhang Daqian. There are also many plaques written by modern literati and calligraphers, such as Guo Moruo, Qi Gong, Zhao Puchu, Deng Tuo, Shu Tong, Li Keran, Wu Zuoren and Pu Jie, all of whom left ink marks in Liulichang.
Today, decades and hundreds of years have passed, and the "time-honored brand" and its plaque are still the cultural symbols of our old Beijing.