Summary of Marketing Staff's Work 1 20xx is a difficult and tested year for xx circulation enterprises. The severe economic situation and difficult industry dilemma have caused great impact on the steel industry chain. Steel trading enterprises gritted their teeth and overcame many difficulties in the endless business environment, and finally saw hope at the end of 20xx, and also gave more expectations for the re-launch of 20xx.
Looking back on the past year, the author summarizes the following three points about the difficulties and obstacles faced by steel trade circulation enterprises.
1, high inventory, price war, loss of steel trading enterprises.
In the first half of the year, steel overcapacity was obvious, steel traders' destocking pressure increased greatly, the market entered a low-level homogenization competition and price war, corporate profits fell sharply, and the business model showed obvious "speed efficiency" characteristics. Among them, the first-class agents generally suffered serious losses, and the second-and third-class steel trade circulation enterprises were dragged down by losses, and the number of closures increased significantly compared with previous years.
2. The imbalance between supply and demand of cash flow gave birth to the credit crisis.
In the first half of the year, the contradiction between supply and demand in the domestic steel market was prominent, and the cash flow in the steel circulation industry was unbalanced, which tested the management ability, profitability and debt repayment ability of steel trading enterprises. With the intensification of the contradiction between the conventional scale expansion of enterprises and the decline of credit effectiveness, the frequency of steel traders' running away increased greatly in the second half of the year, and banks strengthened the credit tightening for steel circulation enterprises, which affected the business strategy of enterprises, resulting in long-term inelastic steel prices, low feasibility of market band operation and further weakening the profitability of enterprises.
3. Low-risk management of enterprises is prevalent.
In the second half of the year, in order to control enterprise risks, steel trading enterprises generally adopted the business model of low inventory, fast-forward and fast-out, and the social inventory was effectively controlled, which remained at a low level for more than four consecutive months. At the same time, aggressive price games and gambling markets have almost disappeared. Even in the fourth quarter, with the economic recovery and the introduction of the "steady growth" policy, the operation of steel trading enterprises showed more pragmatism and low risk, which was in sharp contrast with the radical performance of rebar futures.
After 20xx years of pain, with the current economic recovery, although the market operating environment has gradually improved, challenges still exist. In the year of 20xx hope, we still need to pay attention to the following two aspects, which are listed as follows:
1. Although the domestic economy is gradually recovering, the foundation for stabilization is still not solid. At the same time, the new political style displayed by the new generation of ties reveals that 20xx is a transitional period of economic growth, which is both a risk and an opportunity for steel trade enterprises, and they need to be prepared to meet the challenges;
In recent years, steel mills have been actively expanding the proportion of direct sales, trying to move sales forward. The competition pressure of steel trade circulation enterprises in product diversion is increasing, and the traditional business model has not adapted to the market development. Therefore, it is imperative to change marketing ideas and implement differentiated marketing models, and it is necessary to innovate sales channels and get out of their own characteristics;
3. After several price baptisms after the post-economic crisis, steel trading enterprises should give consideration to the development of speed and quality benefits, improve their ability to resist cyclical risks of the industry and even the economy as much as possible, and enhance their immunity.
Generally speaking, no matter in any period, the operation of enterprises is not smooth sailing. Only by constantly innovating and perfecting the system can they develop in the long run.
Summary of marketing staff's work. I have worked in the real estate industry for more than half a year, and my sales still need to be improved. Although my level is limited, I still want to write something of my own, that is, I can find something to learn from it and improve my sales level.
After the last opening, the whole sales process began to be familiar from the early water continuation to the later successful sales. In the reception of customers, my sales ability has improved, and I gradually understand the concept of sales. I also learned a lot from selling houses from my own customers who have bought houses. Let me show you here. Maybe I haven't finished it yet, but I hope I can share it with you.
First of all, the most basic thing is to always be enthusiastic during the reception.
Second, do a good job in customer registration and follow-up. Do a good job in pre-sales to facilitate post-sales
Third, regularly invite customers to come and see the house to understand the dynamics of our real estate. Strengthen customers' purchasing confidence, do a good job of communication, and formulate several plans for customers according to some requirements of customers, so as to facilitate customers to consider and open sales, make customers more selective and avoid concentrating on the same apartment. This also facilitates their own sales.
Fourth, improve their business level, strengthen the real estate-related knowledge and the latest developments. In front of customers, they can set up their own professionalism with ease, and at the same time make customers want to believe in themselves more. Thereby promoting sales.
Fifth, think from the customer's point of view, so that you can solve the problem in a targeted manner, provide the customer with the most suitable house, solve his doubts, and let the customer buy a house with confidence.
Sixth, learn to use sales skills, create a desire and atmosphere to buy, and appropriately force customers to make decisions as soon as possible.
Seventh, no matter what you do, you can't do it well without a good attitude. At work, I think attitude is everything. When personal needs are frustrated, attitude can best reflect your values. Positive and optimistic people attribute this to the imperfection of personal ability and experience. They are willing to constantly improve and develop in a good direction, while negative and pessimistic people complain about the injustice of opportunities and environment, always complaining, waiting and giving up! What kind of attitude determines what kind of life.
Eighth, it is always the most important to find and recognize your goals and constantly strengthen your confidence to go forward and stick to the end. The fable of the race between the tortoise and the hare is constantly appearing in real life. Hares tend to be opportunity-oriented, while turtles always adhere to their core competitiveness. In real life, just like the end of the tortoise-hare race, people who keep accumulating core competitiveness will eventually defeat those who chase opportunities. Life is sometimes like climbing a mountain. When I was young and strong, I was always alive and kicking like a rabbit. At the first opportunity, you want to jump ship and take shortcuts. I want to give up my rest when I encounter setbacks. Life needs accumulation. Experienced people, like turtles, know the truth of walking at a constant speed. I firmly believe that as long as the direction is correct and the method is correct, step by step, every step is firmly on the road of progress, but they can reach the finish line earlier. If you are lucky enough to get ahead, your luck will run out one day.
To maintain long-term enthusiasm and enthusiasm for work, it is even more necessary to have the spirit of "self-motivation without waiting for a whip". Therefore, in the past six months, I have been insisting on doing what I can do well, accumulating, and moving towards my goal step by step.
Summary of Sales Staff's Work 3 It has been five months since February 20XX 16. Crossing into a strange industry, even if I am enthusiastic, I will still be at a loss and tell myself silently that this is both an opportunity and a challenge. The only thing we can do is to observe, explore, learn, brew, gain from our efforts and grow up in difficulties. In the face of every praise and recognition from the leaders, every suggestion and criticism, as well as the warm smiling faces and extending helping hands of my colleagues, I can't help but feel grateful. Respecting leaders and being kind to colleagues, although I am integrated into this young group in the fastest time and expect to be mature and independent in the shortest time at work, this has become the reason why I can't sleep at night. I will review these five months' work one by one. Although there will inevitably be mistakes, I still hope to see the future through the mirror of summary and make it smoother and more complete.
First, the public market:
Attracted a certain amount of savings through inherent resources, participated in several knowledge trainings organized by branches, and usually paid attention to learning from leaders and negotiating with customers; Understand the writing points and methods of colleagues in the process of completing the investigation report; When I was on a business trip, I learned from my experienced colleagues how to conduct on-the-spot investigation on customers before lending. Although the field of enterprise affairs is a bit complicated for me, I have gained some understanding and familiarity through slow contact. What you satisfy the public is that you can learn and understand new things quickly, communicate smoothly with customers, and usually leave a good first impression on customers. The shortcomings are the lack of continuous professional study and research, and the lack of experience in maintaining customers. Next, I plan to step up my time to read more effective books and cases, go out and study with colleagues and leaders in the marketing department, accumulate the experience of the whole system of public enterprises through examples, pay attention to using the resources around me at any time, pay attention to accumulating high-quality customers, and learn how to effectively maintain customers.
Second, the retail business:
Retail business is an area of interest to me and one of my key development directions. While studying the main retail business, we should closely follow the leadership concept and actively broaden the marketing ideas. First of all, start with the activity planning that you are good at and like, and be responsible for the activities related to Jubaotang Art Museum. With the support of leaders and the help of colleagues, the opening ceremony of Jubaotang Art Museum and the joint exhibition of Lu Shi came to a successful conclusion. The effect of recent activities began to gradually move towards a profit model, which also gave me great encouragement and increased my enthusiasm and motivation. Secondly, pay attention to adding fresh ideas at any time, actively pay attention to expanding and other platforms related to the main business of banks, hoping to expand the functions of banks to the greatest extent, enrich the varieties of banks, formulate more demand points according to the customer characteristics of branches, and promote the growth of main business volume through various forms of peripheral activities, such as the calligraphy appreciation lectures recently held in pioneer bookstore and Li Xiao. In retail, you are enthusiastic about developing business where you are satisfied, you have some experience in promotion activities, and you often have ideas and inspiration. The shortcomings are lack of experience in negotiating with partners, sometimes the position is not firm enough, and sometimes the skills are not mature enough. However, with the observation and study of leadership negotiation methods, I have also improved, and I believe this deficiency can be improved in the near future. The plan for the second half of the year is to follow up the cross-execution of various activities in points, lines and areas, do each activity slowly and steadily, summarize and calculate the costs and benefits of each time, use the network to expand the publicity influence of the branch, and set the goals step by step.
Third, the office work:
Office work is also part of my pleasure. First, because I naturally like to arrange processes to achieve the purpose of orderly affairs, I am more careful and have some life experience, which is more suitable for this part of the work; Secondly, the office work is divided into several parts, which are carried out by several people, and the people in these positions are working at full capacity, and the distraction of office work has caused their burden. Sometimes several people are doing the same task, and sometimes one thing is left unattended because several people are in charge. At present, I have taken over some office affairs, hoping to gradually take over in all directions, do a good job in supporting and coordinating the back office, so that colleagues in the field can focus more on the field and share some trivial responsibilities for the leaders. Although office work is trivial, in my understanding, an excellent office worker is like the lubricating oil of a machine for a group, providing support in administration and life, making the machine run more smoothly, making the group get along more harmoniously and working more efficiently.
Generally speaking, these five months are full of efforts and gains. Although my professional ability in all aspects is not perfect at present, I can always give the most sincere feedback to those who work hard. I am not who I was five months ago. In the following days, no matter when I am in high spirits or frustrated, I will regard it as a game with myself. I can beat myself, and finally I can wait for my dream to come true. I believe that I am not just today at the end of the year.