Speaking of "Daya Zhai" in Baotou, it is well-known in the antique industry in the whole region and even the whole country. The Spring and Autumn Collection Art Festival hosted by Daya Zhai has become a cultural brand of Baotou after five years of creation.
Du Zhenhua and "Daya Zhai"
Baotou Daya Zhai Painting and Calligraphy Antique Market is a subsidiary of Baotou Zhenhua Industrial Group, which was established in.
April 2006 5438+0; The name "Daya Zhai" is named after the "Daya Zhai" used in the study of Empress Dowager Cixi in the Qing Dynasty, which has never been used in antique cities all over the country. Therefore, in the same year when the company was founded, the name "Daya Zhai" was officially registered in the State Administration for Industry and Commerce.
There used to be a saying among the people: "Gold was bought in troubled times and antiques were collected in prosperous times." With the arrival of China's peaceful and prosperous times, tangible cultural heritages such as "antiques" have long been regarded as the material evidence of China's traditional culture by the government and the masses. In addition, with the increase of appraisal activities in various places, collecting antiques has become a new investment orientation, which has set off an unprecedented collection fever in the country ... Du Zhenhua, who is 5 1 year old this year, is a collector. He is the chairman of Zhenhua Industrial Group. Influenced by his grandfather since childhood, he has a soft spot for antiques. With years of keen market experience, he believes that antique calligraphy and painting is a sunrise industry. With a certain strength, he began to set foot in the antique market and regarded it as an important part of Zhenhua Group's next strength expansion. In 2000, the first antique market in Baotou began to be established, and more than 200 1 investment 10 million yuan was invested to build a "Daya Zhai".
Daya Zhai Antique Market is located at No.29 Heping Road, the most prosperous business district in donghe district, covering an area of more than 2,600 square meters, with more than 0/00 stalls/kloc. Mainly collect Qing dynasty porcelain, cultural revolution badges, ethnic products, Buddha statues and so on. Because our district is the main settlement of Liao, Jin and Yuan dynasties, the collection of ethnic articles, ethnic handicrafts and Buddha statues ranks first in the national antique industry. In 2002, Baotou Painting, Calligraphy and Antiques Chamber of Commerce was established with Daya Zhai as the leader. Wang Fengqi, first mate of Inner Mongolia, was appointed honorary president, and the Chamber of Commerce was located in Daya Zhai Courtyard. After several years' development, it has become a street of painting, calligraphy and antiques trading in Baotou.
"Daya Zhai" promoted the popularity of Baotou.
Before the establishment of Daya Zhai, there was no formal antique market in Baotou, and the antique market was chaotic. In order to standardize the operation, "Daya Zhai" took the lead in establishing Baotou Painting, Calligraphy and Antique Chamber of Commerce, regularly organized members to study policies, laws and regulations, and closely contacted antique markets and antique chambers of commerce all over the country through a series of business activities.
Collection itself is a special cultural phenomenon. Most of the collections are cultural products with artistic value, such as cultural relics, antiques, handicrafts and paper cultural decorations. This requires collectors to have a certain aesthetic ability and appreciation ability, which is a unique "eyesight", which means "eating by eyesight" popular in the folk collection market. In order to improve the professional quality of cultural relics workers and enthusiasts in Daya Zhai, 200 1 invited experts from the Palace Museum to give lectures in Daya Zhai and organized lectures. Du Zhenhua personally went to the Palace Museum to study in 2002 and obtained the qualification certificate of appraiser. After that, the Chamber of Commerce established a friendly and cooperative relationship with Beijing China Collectors Association, and established the Baotou Liaison Station of Collectors Association.
A series of commercial activities make "Daya Zhai" more and more popular, and the collectibles on the market are highly credible. Chang Yongkui is the owner of Dafeng Zhai, an antique market. He used to be a worker in Baotou Food Company. After being laid off, he switched from playing stamps to playing antiques. He said happily, "Before Dayazhai, we all set up stalls on the roadside, so we couldn't take big items. Now that Daya Zhai is famous, our business is particularly good. " He also proudly said, who can compare with us? Integrity management is true. When buying, the owner will clearly inform the authenticity of the goods!
"Daya Zhai" is famous for its strength in antique circles at home and abroad.
In July, 2005, Du Zhenhua took the package to the column of "Jianbao" of CCTV twice. Among them, the whole set of copper weights in Song and Yuan Dynasties is the most complete set in China at present. The reference price of copper weights is 40,000 yuan, and the reference price given by experts in Zhang Zongcang in Qing Dynasty is 600,000 yuan. Before the "Jianbao" tour ended, major museums called one after another to buy these two collections at a price 4-6 times higher than the reference price.
The antique world pays attention to the treasure of the town hall, and the preciousness of the treasure shows the status of the font size. Daya Zhai is very important. In addition to the above treasures, it also has ancient bronze knives and beams in the early Shang and Zhou Dynasties. There are also Guan Shanyue's calligraphy, the unique palace collection cloisonne double-beast fumigation pot, Hetian jade in Xinjiang, and the only embroidery picture of Chairman Mao in China. Collection magazine, known as the business card of China Tibetan circles, published the fine products of Daya Zhai in the 2nd and 4th issues of 2004, and Daya Zhai has since become the object of "staring" by antique collectors in all provinces, municipalities and autonomous regions in China.
"Daya Zhai" should be the leader of antique industry.
Where is the collection identified? Where is the auction? This is the biggest concern of collectors. At present, there is no professional antique appraisal company and an antique calligraphy and painting auction company in our district. Fortunately, thanks to Du Zhenhua's efforts, "Daya Zhai" signed a cooperation agreement with Beijing Fiona Fang International Auction Company and Beijing Wenbo Art Garden Appraisal Center in June165438+1October last year. At present, the appraisal center has been listed, which has opened up the channels for auctioning antique paintings and calligraphy in our region. Members of the appraisal committee are all researchers of the Palace Museum, such as Ye, a researcher of the Palace Museum and a famous expert in ceramic appraisal.
Authoritative experts gather "treasures" all over the country ... The collection art festival held by Daya Zhai every spring and autumn attracts the popularity of the world. Last year, the second Inner Mongolia International Grassland Culture Festival was held in Baotou. Collectors from all over the country reserved booths and hotels in advance, bringing tens of thousands of their own collections, folk customs, ethnic products and other varieties. At the end of the meeting, at the strong request of the vast number of antique lovers, the meeting was extended for seven days and the turnover was considerable. In May this year, a fair of calligraphy, painting, antiques and strange stones was held here, which once again became a sea of people. Customers come from all over the country, Malaysia, Hong Kong and other places, reaching more than 10,000 people every day, and the turnover of the fair reached more than 6 million yuan in just two days. Du Zhenhua recently negotiated with the Tourism Bureau to include the antique market in the scope of tourism, and negotiated with the idle Yellow River Cinema to expand the market scale to solve the contradiction that small businesses have no space to join. He intends to hold antique appreciation classes regularly to improve everyone's appreciation ability ... Now, "Daya Zhai" is well-known at home and abroad, and the potential effects brought by Daya Zhai are increasingly prominent. (Huangfu Meixian)