Bian, a Chinese first-class word, is pronounced bi m 4 n, with a thin original meaning. The extension means that it is not round, and the thickness of the object is less than the length and width. Used as a noun to indicate a plaque. It also refers to a round flat-bottomed vessel woven with bamboo sticks, which is used to raise silkworms or hold grain.
The word composition of the plaque
Patches, patches, patches, patches, patches, patches, patches, patches, patches, patches, patches, patches, patches, patches, patches, patches, patches, patches, patches,
The plaque is a unique commercial language and cultural symbol in China. It is a comprehensive work of art integrating Chinese language, China calligraphy, China traditional architecture and sculpture, with both ideological and artistic features. The plaque is not only a sign, but also a sign of culture and even a sign of cultural identity.
function
Widely used in palaces, archways, temples, businesses, residential buildings and other prominent positions to convey information about imperial power, culture, people, beliefs, commerce and so on.
At present, the plaque is mostly used in the commercial field, which is a unique advertising form to spread commercial information. It uses ingenious literary works, literary talents of business associations, idioms and allusions, attached myths and legends, celebrity inscriptions, auspicious psychology, picking religious words, expressing gratitude and showing the integrity of the store. It is loaded with heavy national business ideas and embodies the color of traditional culture.
With the development of social economy, discussing the traditional plaque culture and critically inheriting the cultural heritage of national advertisements will not only help to excavate and sort out the commercial cultural treasures of China and study the history of plaque advertisements, but also play a very important role in drawing lessons from, enlightening and promoting the development and innovation of modern advertisements.
human landscape
The plaque is the crowning touch of a building or even a city. In our country, which is rich in traditional culture and poetry, it embodies the essence of China's thought and art and is a unique cultural landscape. With the process of urbanization, plaques play an increasingly important role in urban culture.
The plaque culture is a unique landscape in China traditional culture, which has lasted for more than two thousand years since Qin and Han Dynasties. Nowadays, under the condition of market economy, China's brand culture is thriving again.
decorate
The hanging range of the plaque is very wide. Guan 'ai Castle, Wang Fu Quegong, garden attractions, temples, famous houses, industrial and commercial shops, etc. Plaques are almost everywhere. Hanging both outdoors and indoors is an important part of indoor and outdoor decoration.