Question 2: What do the symbols of Adidas mean? Adidas is divided into three series brands.
1.SP: sports performance, triangle LOGO, which is a sports series;
2.SH: sports classic, clover LOGO, also known as clover, also known as Adidas Originals.
3.SC: Sports and leisure, including SLVR, NEO, Y-3 and Porsche, is a circular logo with three footprints.
Y-3 is a brand that Adidas cooperates with Japanese designers and yohji yamamoto. It is a high-end series of Adidas, and the price is relatively high. Take the fashion route. A shirt is about 2000- arc 000 RMB, and it is more expensive if it is a * * * version.
Question 3: What does the logo of Adidas mean? Many people think that the three leaf-shaped patterns on Adidas trademark represent a blooming flower. In fact, it originally represented a map of the world, which also meant Eddie, the founder of Adidas. Three straps that Tessel sewed on his sneakers. After some changes from 65438 to 0949, from the 1970s, three ribbon trademarks were covered by three leaves marking the world map. With the changes of the times, flowers from three to three leaves and then to three petals have appeared one after another, always around a three-character word. Because it represents the spirit of "equality, classic beauty and highest" of Adidas. This is a sign of different periods. Clover is a logo used by Adidas before. This figure symbolizes the unfolded map of the world, and it is 1972. The three stripes were earlier, originally the load-bearing part of the sports shoes structure, and came out in 1949, the second year after Adidas founded its brand. In the mid-1990s, Adidas began to promote the three-line logo. After entering the 2 1 century, Adidas re-launched the clover retro series. Clover is now a classic retro leisure series, and now it is a classic symbol of Adidas. Three roads are a series of symbols of Adi's movement.
Question 4: What is the meaning of Adidas? 1948, Mr. Adi Dassler Dasslerdasier, the founder of Adidas, used his first name Adi and some surname letters to synthesize Adidas as a brand and applied for registration; The following year, the third-line trademark of Adidas came out. Mr. AdiDassler, the founder of Adidas, is a German with athlete status and shoe-making skills. Because he can fully understand the needs of athletes, people have superb skills and inventive genius; So in his life, he invented more than 700 kinds of patented sports-related products, and then created Adidas' sporting goods kingdom. Mr. Dassler began to make sports shoes by hand in 1920. Since then, athletes from all over the world often wear sports shoes made by Mr. Dassler to win honors at the Olympic Games. As a result, his fame gradually became louder and louder in the international sports world. 1972, Adidas launched the well-known trilobal trademark, which is widely used in clothing accessories. The success of Adidas is mainly attributed to the marketing and mass communication genius of Horst Dassler, the eldest son of Mr. Dassler. Horst realized the importance of promotion activities in establishing sports brand image and personally attended the Olympic Games held in Melbourne, Australia from 65438 to 0956 to promote Adidas brand. His innovative ideas made him the originator of modern sports marketing. With the continuous establishment of global marketing network, Adidas is becoming more and more important and famous in the sporting goods market. In the world of sporting goods, Adidas has always represented a special status symbol, which some people call "three lines of victory". Since the establishment of 1948, Adidas has helped countless athletes achieve good results and made many great achievements. So Adidas can also be said to be the best one that has won everyone's trust and respect. Adi Dassler, the founder of Adidas, is not only a skilled shoemaker, but also an athlete who likes sports. His dream is to "design and manufacture the most suitable sports shoes for athletes". Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Because of his continuous research and development, his sports shoes have won the love of many top players, not only shining brilliantly in the Olympic Games, but also establishing a gold medal reputation in the sports world. With the affirmation of all walks of life, Adi Dassler founded the Adidas brand on 1948, and found from his many years' shoemaking experience that using the three lines on the side of the shoe can make the sports shoes fit the feet better and integrate into the designed new shoes, so the first pair of three-line sports shoes of Adidas brand was presented to the world on 1949. Since then, people have constantly seen the winning pictures created by the "three lines of victory" on the sports field. Especially in the world football, Adidas has received more support than any sporting goods manufacturer. Especially when Adidas released its first pair of spikes, it was supported and loved by top football players. During the 65438-0974 World Cup in West Germany, more than 80% of the players chose Adidas football shoes, from which we can know the strength of Adidas in the world football at that time. In the 1998 World Cup in France, the landlord France played a super-level strength with the superior performance of Adidas football shoes, defeating the champion-French football star zinedine. Zidane won the title of World Footballer of the Year with the score of 1998, which once again proved that the authoritative guarantee of Adidas' "winning by three lines" has continued to this day. Besides football, Adidas also plays a role in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many well-known top athletes are deeply impressed by the quality of Adidas: among the NBA stars in the basketball temple, Jabba, the famous antoine walker and Kobe Bryant; , the most promising player who has attracted considerable attention at present; In professional tennis, there are retired Swedish star Eberg, German "Yulosha" Graf who once dominated the back seat, stubborn "British New Hope" tim henman and Russian beautiful girl anna kournikova in recent years, and little diva Martina who has just been snared ...
Question 5: One of the differences between Adidas logo is four-leaf clover and the other is three four-leaf clovers, which generally refers to Adi, the old version of four-leaf clover. Now it is the classic logo of Adidas, and the rest is called Y-3, which is a high-end fashion brand jointly developed by Japanese designer yohji yamamoto and Adidas. It is also a luxury. This is a symbol of different periods. Clover was used a few years ago. In recent years, due to the need to compete with Nike, the strategy has been adjusted. Changing the logo (that is, changing three items you said) is one of the actions to make it more fashionable. You can see that clover is a logo used by Adidas before. This figure symbolizes the unfolded map of the world, and it is 1972. The three stripes were earlier, originally the load-bearing part of the sports shoes structure, and came out in 1949, the second year after Adidas founded its brand. In the mid-1990s, adi began to promote the three-brick logo. After entering the 2 1 century, Adidas re-launched the clover retro series. In fact, Adidas has three symbols, one is a triangle symbol composed of three rectangles of different lengths, the other is a clover series and the other is a football series. . . This is a shapeless circle wrapped in adidas logo.
Question 6: What do the three symbols of Adidas stand for? Adidas classic clover
Clover has become the logo of Adidas since 1972, when all products of Adidas used this logo. Clover is shaped like a three-dimensional plane of the earth, much like a map of the world. It symbolizes that three stripes extend all over the world. However, since 1996, the clover logo has been specially used for classic original products. The classic series is based on the best products in Adidas' history, and it was re-released after slightly modifying its fabric and style. The whole series is fashionable, and the products include shoes, clothes, bags and other accessories.
Perhaps it is because each classic series has a unique story. In people's eyes, classic series are always so connotative and full of fresh vitality and fashion. In autumn of 2002, Adidas classic series was first released in China. From shoes, clothing to accessories, everything is a fine design, which makes people who chase the trend fondle admiringly.
In 200 1 year, the first adidas classic original store opened in Berlin, Germany. Later that year, the second store opened in Tokyo, Japan. Not long ago, the third store opened in Soho District, new york, USA. At the end of September this year, Adidas classic series stores settled in Shanghai.
This enterprise brand ranks 67th among the top 500 brands in the world in 2006 compiled by the World Brand Lab.
Round, three is.
Adidas Y-3
Y-3 is a brand-new brand with YohjiYamamoto, the world's top designer, as the creative director and in cooperation with Adidas. It officially entered China in the spring and summer of 2006. The brand Y stands for YohjiYamamoto, while 3 stands for Adidas' three-line logo. Yohji yamamoto, the creative director, integrated the simple and highly designed style of his personal brand into Y-3, which perfectly showed us a high-end and fashionable sports brand image. Simplicity and composure are the basic image concepts of Y-3. The fashion essence of Y-3 is sports. Judging from the global snapping up triggered by brand listing, Asia is facing a serious shortage. It can be said that Y-3 has created a new fashion.
Yohji yamamoto, known as the Black Magician, made Adidas, a traditional sports brand, leap into the territory of fashion, and sportswear became elegant from then on. This season, under the influence of the dance trend, yohji yamamoto and MichealMichalsky, the brand design director of Adidas Headquarters, jointly launched a set of unique new Y-3 designs. From disco in new york to elegant Argentine tango, Y-3 gives a new interpretation to clothes, shoes and accessories with its unique concept.
Since then, as yohji yamamoto of Adidas, Adidas is responsible for the design of footwear, and yohji yamamoto is responsible for the design of Femme/Homme.
On the basis of mutual trust and cooperation between yohji yamamoto and Adidas, a brand-new brand Y-3 was born in 2002, which absorbed the advantages of both sides. Two completely different brands have different perceptions of fashion, different views on sports brands and different technical skills, resulting in a new generation of future-oriented sports fashion brand clothing. The most fundamental visual requirements of the two sides in creation are the same, and the very close cooperative relationship makes this idea come true.
As far as the cooperation between the two companies is concerned, the products provided by Adidas to yohji yamamoto are developing into a complete commodity structure. Y-3 will have a solid position because it is the Adidas sports style designed by yohji yamamoto.
In the management structure of the company, Adidas' Sports Style Division is operated and managed by Y-3 Group Company. In terms of design, yohji yamamoto is the design director of Adidas Sports Style Department, and Michelle Mi Harski is the artistic director of Adidas Group and the liaison between Adidas and yohji yamamoto Design Studio.
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Question 7: What's the difference between the three logos of Adidas? One is clover, and the other is what we often see. Many people think that the design of three leaves on Adidas trademark represents a blooming flower. In fact, it originally represented a map of the world, which also meant Eddie, the founder of Adidas. Three straps that Tessel sewed on his sneakers. After some changes from 65438 to 0949, since the 1970s, three ribbon trademarks have been covered by three leaves marking the world map. With the changes of the times, flowers from three to three leaves and then to three petals have appeared one after another, always around a three-character word. Because it represents the spirit of "equality, classic beauty and highest" of Adidas. The meaning of ambition is different. Clover is now a classic retro series, and three stripes are the old logo of clover Adi in the sports series. Now it's the logo of adidas classic, and the rest is called Y-3, which is a high-end fashion brand that Japanese designer yohji yamamoto cooperates with adidas, and also a luxury product. This is a sign of different periods. Clover was used a few years ago. In recent years, due to the competition with Nike, the strategy has been adjusted, and changing the logo (that is, changing it to the three bars you mentioned) is one of the actions to make it more fashionable. You can see that clover is a logo used by Adidas before. This figure symbolizes the unfolded map of the world, and it is 1972. The three stripes were earlier, originally the load-bearing part of the sports shoes structure, and came out in 1949, the second year after Adidas founded its brand. In the mid-1990s, adi began to promote the three-brick logo. After entering the 2 1 century, Adidas re-launched the clover retro series. In fact, Adidas has three symbols, one is a triangle symbol composed of three rectangles of different lengths, the other is a clover series and the other is a football series. . . This is a shapeless circle wrapped in adidas.
Question 8: What does the Adidas Clover icon mean? What does the Adidas Clover icon mean? About this iconic icon, many people only know the composition, but don't know the specific meaning and origin. Adidas clover icon consists of three-dimensional plane of the earth, so the intuitive meaning represents globalization. The blue background is the color of clover itself, and the sea is blue, so it also symbolizes vastness and vastness. Clover itself has a strong vitality, and its reproduction speed is very fast, so the icon of Adidas Clover also represents the rapid development of Adidas. In fact, the adidas Clover icon has been used as the adidas icon since 1972, when it represented the whole adidas product, and was later acquired and other terminals. Now it represents a classic series of Adidas sports series. This series will also have fashion elements in it, and it is also the most popular series for young people. Adidas clover icon not only represents vigorous progress, but also represents youthful vitality, which is the main reason why clover can meet the standards of young people. This series has innovated many new elements, which is more in line with young people's pursuit of sports brands. The three-dimensional earth surface of the Adidas clover icon also shows that Adidas is a global brand. Another meaning is that the products are numerous and comprehensive. These are the meanings that the Adidas Clover icon needs to express. Positive, young, energetic, global and rapid development are all the meanings that clover icons need to express.