Assembling more than 500 performances in 8 categories, barley net opened the first summer promotion in the performance market.

On July 3rd, the 20 19 "Thermal Go Live" summer promotion activity initiated by barley net and participated by 60 performance brands was officially launched, which marked the official birth of the first real consumption schedule in the live entertainment industry.

According to reports, the summer promotion activities of "Hot Go Live" brought together more than 550 performances in eight categories, including concerts, dramas, operas, concerts, sports, Qu Yuan's talks, children's parents-children, exhibitions and leisure, and dance ballet, among which there were many artists such as Jason, Ronghao Li, Yoga Lin, Chen Qizhen and Jonathan Lee. High-quality musicals such as Cats, Red and Black, Madame Veron and Matilda; Expo, ChinaJoy, Picasso and other exhibitions; Asian Cup in Premier League, French Super Cup, UFC, Suzhou International Competition (Paris Saint-Germain VS Sydney FC) and other events; And a series of classic repertoires such as MCA boat songs, boat culture, Meng Jinghui and Peisi Chen.

Zhou Zheng, general manager of barley net Platform Division, said, "We hope to fully rely on barley net's rich content resources and ecological advantages to create a' pet powder carnival' for consumers in the peak season of live entertainment, so that more people can walk into the scene and enjoy preferential and comfortable viewing experience."

Data analysis shows that June-August is the peak season of the performance market every year, and concerts, music festivals and leisure exhibitions are mostly concentrated here. Take June-August, 2008 as an example, there were 39,000 performances in barley net, accounting for 37% of the total performances in the whole year, and the audience was 2.2 million, covering 2,865,438+0 cities in China. Among them, the number of people at the concert was as high as 6.5438+0 million, accounting for 45% of the audience.

Zhou Zheng revealed that in the coming year, barley net will launch 10000 short video content, build 50 brand pavilions, and strive for 80% of ticket users to participate in post-viewing comment interaction, thus making barley net the "best user viewing decision-making platform" in the field of live entertainment in China.

It is reported that the summer promotion of "Thermal Go Live" in barley net will last from July 3rd to August 1 1.