1, whether the product is suitable, different types of people are suitable for different products, and different people have different risk preferences;
2. Whether the product is safe and reliable, the product is the basis of profit, and the reliability and safety of the product directly determine whether it can be profitable in the end;
3. Whether the funds are safe;
4. Risk control. The primary factor of investment is not profit, but risk control. Everything is risky, and some people say that only people who are out of control are at risk. In other words, at any time, the first priority is to control risks and reduce the possibility of losses.