Books such as Biography of Huo Zhi, Yu Ion, Miscellaneous Notes of Yan Jingjing, Think Tank, etc. all have records of ancient businessmen. Ten secrets of ancient businessmen doing business: knowing the place to win and choosing the place to make money. Sun Tzu's art of war said: those who have the terrain help the soldiers.
Expect the enemy to win, calculate the danger, distance, and go to the general. He who knows this and fights wins, but he who doesn't know this and fights loses.
It can be seen that the terrain is important for combat and it is also necessary for generals to observe. Doing business is like fighting, shopping malls are like fighting, businessmen are like generals with thousands of troops, and wise generals often occupy favorable terrain and eventually win the war.
As a great strategist in the Spring and Autumn Period and the Warring States Period, Fan Li knew this well. From a strategist's point of view, he thinks that pottery is an ideal place for goods trade.
So he chose Tao Di as the marketing point. Sure enough, in nineteen years, he became a world-famous woman, and Tao Zhugong's reputation became a household name from ancient times to the present, leaving his name in history. According to Records of Historical Records and Biography of Huo Zhi, after the State of Qin destroyed the State of Zhao, the immigration policy was implemented. At that time, many people bribed officials, refused to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to the remote Wenshan. He took a fancy to the fertile land, rich products, simple folk customs, residents keen on buying and selling, and good business development.
A few years later, Zhuo became a world-famous rich man. This concept of both serving time and choosing a place was accepted by later businessmen.
Yangzhou, Jiangsu, the capital of Huaizuo and the best place for Zhu Xi, is located at the north-south crossroads, with developed transportation, convenient water transportation and frequent cargo exchanges. Its land is rich in tea, salt, silk and silks, and many businessmen come in droves. Once, merchants from the Qin Dynasty and Shanxi Province gathered here to settle down and operate.
The famous Huizhou merchants started from here and dominated the rivers and lakes. Second, buy when it is cheap and sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that it is cheap to buy expensive; It's expensive when it's expensive.
It is emphasized that businessmen should be good at catching business opportunities, seize opportunities and seize the opportunity to buy and sell. The profit of business comes from the difference between buying and selling.
Once you find the right time to buy and sell, you should make a decisive decision like a wild animal. In Wei Wenhou, China people pay attention to farming, while Bai Gui is willing to observe the changes of the times.
When the harvest is good, he buys grain and sells silk paint. When silk came on the market, he bought a lot of silk and sold grain.
He once said: I am as resourceful in business as Yi Yin and Jiang Taigong; In judgment, it is no less than Sun Bin and Wuqi; In law enforcement, it is no less than Shang Yang. Some people's wisdom can't improvise, their courage can't be decisive, their kindness can't be chosen properly, and their stubbornness can't stick to principles.
Therefore, after such a person has learned from me, I will not teach him how to run a business. This passage fully expounds his punctuality and wisdom in grasping the opportunity of buying cheap and selling expensive.
Bai Gui's business principles and experience were praised by later businessmen. He used his own business strategy and carefully managed it, so that his family was exhausted.
Thirdly, from the end, it is known that Gou Jian, the King of Yue who predicted to make money in the Spring and Autumn Period, was ashamed of the death of his country by snow and worked hard all day. When he learned of the drought in Wu, he bought a lot of grain from Wu. In the second year, Wu was short of food, and people's lives were difficult. The hungry people had no food to eat and complained, so the State of Yue took the opportunity to rise up and destroy the State of Wu.
Hard work pays off. The King of Yue eventually became the overlord, ranking among the five tyrants in the Spring and Autumn Period.
Here, Gou Jian, the King of Yue, did a great thing. The wealth he created is not a treasure, but the hegemony of a country and the world. It is a successful example of the political application of the merchant's way.
According to records, a fire broke out in Lin 'an City in Song Dynasty, which damaged fish ponds. A merchant named Pei caught fire in his shop. Instead of putting out the fire, he lured people out of the city with money to buy bamboo tiles, reed rafters and other building materials. After the fire, everything was in a hurry, and building materials were in short supply in the market. At this time, Pei's businessmen took advantage of the situation and made a fortune, earning dozens of times the value of the store and meeting the needs of the market and the people.
Seeing a leopard in a tube, keen observation and accurate judgment are the source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. Fourth, small profits but quick turnover, no one dares to stay expensive. Ji Ran, a pre-Qin business theorist, believed that "expensive is cheap, cheap is expensive" and advocated that "expensive is as cheap as jade"
Sima Qian once said, "Buy for three dollars, buy for five dollars cheaper", that is to say, greedy businessmen can only make a profit of 30%, and businessmen with small profits but quick turnover can make a profit of 50%. According to "Biography of Li Yu", there are three businessmen dealing in the same commodity in the market together. One of them sold at a reduced price, and there were many buyers. They make a lot of money a year, while the other two refuse to sell at a reduced price, resulting in far less profit than the former.
Sean, the counselor of Emperor Gaozu Liu Gang, sold scissors to people during the day and came back to study at night when he was studying in Huangshigong in his early years. Later, he felt that he didn't have enough study time, so he divided the scissors into three classes: upper, middle and lower. The price of first class is unchanged, the middle class is one penny less than the original price and the lower class is two pence less. As a result, it only took half a day, the number of scissors sold was twice as much as usual, the money earned was twice as much as before, and the time spent on study was more than before, so there was a folk proverb: Sean sells scissors-expensive and cheap.
5. Carve red and green, and stay in Yanjing Miscellanies: Shi Jing City Store always talks about the situation, carving red and green, and embroidering golden windows. In some shops, signboards are hung high, and colorful brocade lanterns are lit at the door of every house at night, making the streets look like daytime.
Some shops hang commodity propaganda calligraphy and painting, celebrity calligraphy and painting, which is arty. In order to sublimate the taste of the store and improve the customer's return rate.
There are also some tea shops, restaurants and hotels that specially arrange musical instruments and tell stories to entertain guests. In the noodle restaurant in Hangzhou, Kyoto in the Song Dynasty, as soon as the customer entered the store and sat down, the waiter immediately came over and asked the customer what he needed. He tried his best to avoid making mistakes.
Operator.
2. What are the four words to describe good business? What are the bright prospects? Wan Li has a bright future, Wan Li has a bright future, and Pengtu's business is booming.
1, brilliant future [jǐ Nxiqiá n ché ng]: a brilliant future. Describe a very bright future.
Out: Yuan Jia Zhong Ming's "Jade Comb" is the fourth fold: "Think of my bright future; Very loving. "
2. Future Wan Li [qián chéng wàn lǐ]: future: future. Metaphor is promising, not * * *.
Tang Wei Shu Chi's "Southern Chu News": "This son can be described as a future Wan Li."
3. Business is booming [[shěng yìng lóng]]: Business: buying and selling business. Business is booming. This also means that business is booming.
4. Success at once [m?dào g not ng chéng]: It describes that things were smooth sailing and won at the beginning.
Out: the fourth fold of the Yuan Dynasty's Chu: "I only wish you success at once and pay it back when you win."
5. Pengcheng Wan Li [péng chéng wàn lǐ]: According to legend, Pengbirds can fly to Wan Li. Metaphor is promising.
Out: "Zhuangzi Xiaoyao Tour": "Peng disciple is in Nanming; Water hammer 3000 Li; Those who soar, nine Wan Li. "
3. The words used to describe businessmen's business are very good. Original publisher: * * Asia
If you describe a good business, the first part: If you describe a good business, bloom will have a bright future. The exhibition shows that the business is booming, the career is successful, and the wealth is good. Very smooth, very smooth. Three sheep open Thailand and make money in four seasons. Five Blessingg is prosperous, prosperous, and prosperous. Everything is fine and prosperous. Happiness from now on Part II: Idioms to describe the thriving business. Everything is fine and prosperous. Wan Li is prosperous and prosperous. Everything is fine and prosperous. Zhan Peng Matu is prosperous. Go out for an outing, be light and disease-free; Qingming small holiday, I wish you a smooth career and rolling financial resources. 1 1. On the fifth day of the first month, the god of wealth arrived. Congratulations on getting rich. Smile. When you are lucky, you will become rich. From then on, you were given Man Cang, the God of Wealth. You are happy from the sky, and you will make a fortune this year! 12. From May 5th, this festival is on the Dragon Boat Festival. Full of heartfelt words, send you good wishes. Make great achievements in your career, just like the afternoon sun. The financial resources are rolling in, and the money is countless. Hard and strong, better than a tiger! 13. Gather the wealth of heaven and earth, open the wealth of mountains and rivers, save the wealth of all things, and gather the wealth of all directions. I send this message for you. We will deliver the goods to you on 1 1 18. May your wealth soar to the sky, your wealth roll, your wealth be abundant, and your fortune be endless! 14. On World Greeting Day, heavyweights from all over the world say hello to you: the Greek god of love wishes you sweet love; Egyptian Pharaoh wishes you health and longevity; China God of Wealth wishes you a bright future. I wish you all the best! 15. the Year of the Loong is coming. I wanted to say hello to you in advance. I am in good health and in a particularly good mood. Good luck every day, delicious. Finally, I wish you and your family good luck in the Year of the Loong, and the financial resources in the Year of the Loong are rolling in! 16. Rowing with the bow facing the house, avoiding going out of the house, will damage money.