In this year's survey with the most development prospects, the children's education and training industry accounted for 60.5%, and it has always been at the forefront of survey questions such as the lowest investment amount, the highest return on investment, and the most capital concerns. Last year's survey showed that children's education and training only ranked first in terms of the lowest amount of investment and the most capital attention.
With the development of the economy, forgetting to write when picking up a pen has become a current phenomenon. Many adults have forgotten how to write, let alone teach their children. Children are the flowers of the motherland, and calligraphy is a culture of our country. Without good calligraphy, you will definitely not dare to sign in front of others.
Therefore, the future development prospects of the education industry are good. Among them, writing-related education such as children's calligraphy training, calligraphy training classes, calligraphy training classes, etc. will show an upward trend!
The following takes the Fengge calligraphy training project as an example to analyze the prospects of joining calligraphy education:
1. Environmental advantages
Nowadays, the whole country is paying great attention to cultural construction undertakings. Paying more and more attention to it, the country has raised cultural construction to a strategic level, and the art of calligraphy is loved and respected by the Chinese people. In the college entrance examination in recent years, some excellent full-scoring essays have been circulated on the Internet. These full-scoring essays are all clear in handwriting and neat in the paper. The popularization of computer marking has led to increasingly higher requirements for students' writing in exams. A series of policies and measures have further highlighted the determination and confidence of the country and society in standardizing Chinese character writing. Therefore, the general environment provides a golden opportunity for entrepreneurs to join children's calligraphy training classes.
2. Advantages of the policy
With the introduction of the National Calligraphy Grade Examination, as well as the Ministry of Education's "Regulations and Implementation Methods for Standardized Chinese Character Writing Grade Assessment for Primary and Secondary School Students" and "Calligraphy Education in Primary and Secondary Schools" The successive promulgation of "Guidance Outline" and "National Primary and Secondary School Students' Calligraphy Teaching and Teaching Method Research" have reflected the country's strong support for the calligraphy market and created a good policy macro environment, which is very beneficial to primary and secondary school students joining calligraphy projects.
3. Huge market demand
According to statistics, the domestic children’s training market currently exceeds 30 billion people, and is growing at a rate of more than 30 per year. The current number of domestic children aged 2-12 years old More than 220 million, a huge base, with more than 100 million children participating in various trainings every year. In large and medium-sized cities, more than 75% of students receive various trainings after class. Moreover, today's parents are paying more and more attention to education. Investment in education accounts for more than 40% of the overall family investment, ranking first in the entire family's single expenditure. This shows that the education investment romance market has huge potential demand. Therefore, calligraphy education institutions are facing unprecedented development space when joining the children's education market, which has huge demand.
4. Social advantages
Society is increasingly aware of hard-tipped calligraphy. At school, students with good handwriting can get more attention from teachers and get more opportunities to participate in group activities such as running blackboard newspapers; at work, students with good handwriting can win more praise from colleagues and appreciation from their bosses. Even in the circle of friends, if you post a photo of yourself practicing calligraphy, your graceful handwriting will be praised and admired by many people. Some celebrities even gain a lot of favor through their good calligraphy. These situations all illustrate that people are increasingly recognizing hard-tipped calligraphy.
5. Advantages of the brand
Beijing Fengge calligraphy brand was founded in 2008 and is a member of the China Hard Pen Calligraphy Association. Up to now, there are nearly 500 franchised branches across the country, more than 100 teacher training sessions have been held, more than 3,000 senior lecturers have been trained, and a total of hundreds of thousands of students have been taught. It is a first-line professional brand engaged in hard-pen calligraphy training and traditional culture promotion.
6. Strong market competition
Fengge calligraphy teaching materials are practical teaching materials that are easy to learn and master, specially developed by experts and professors of Beijing hard-tipped calligraphy for primary and secondary school students. The characteristic is that there is no copying, no tracing, and no calligraphy practice. There are special techniques and methods for factors that affect calligraphy practice: incorrect writing postures, irregular writing habits, etc.
Taking into account the necessity of teaching students in accordance with their aptitude, different teaching materials and courses have been developed for students of different ages and backgrounds, which are mainly divided into the following four types:
Junior-school transition: applicable In Kindergarten - Grade 1
Elementary regular script: Practice pencil calligraphy for grades 1-3
Regular script: 3-High school practice pen calligraphy
Xingkai: High school and above can Crash course
Fengge calligraphy practice English crash textbook*** is divided into two categories: Hengshui style and italic style.
As far as the hard-tipped calligraphy franchise market is concerned, there are currently many large and small brands. The key is to choose the one that suits you. Focus on choosing big brands, courses that are easy to teach, easy to learn, and have stable effects. Next, look at the results after joining. Assistance and support, taking the Fengge calligraphy franchise as an example: relatively comprehensive support measures will be provided, such as site selection, elective courses, market positioning, enrollment, opening, publicity, teacher training, teaching materials and teaching plans, etc., and you can refer to other Branch branch business model. It can be said that success only needs to be copied!