Recently, copywriters have begun to write poetry. Not only must they understand user psychology, but they must also be able to write poetry. When it comes to NetEase's careful selection, I think of daily necessities and home furnishings, and sex toys are industry veterans such as Durex and James Bond. Their love poems and copywriting have flooded Moments a while ago. NetEase Yanxuan took advantage of this hot trend and started writing poetry this time. There is a bit of a wet feeling in literature and art, let us look at the content of the text in detail:
1. "There will never be such a moonlit night again, passing through the dark woods, pouring out the vague brilliance" - The half-curved moon in the spring breeze
2. "You are a rock that lasts for thousands of years, and I need to test it with needle and needle." - Spring Breeze Star Stone 3. "Not loving is a temporary relief, but love is a lifetime "Torture" - cowhide cross pattern belt
4. "Cough and love cannot be concealed, the moon and you both want to take them off" - Royal royal super soft bath towel?
5. " The wind makes the quilt a pillow and bed, the rain is the wedding wine and you are the bride." - Double-layer windproof tent 6. Pineapples are yellow, raspberries are red, sugar is sweet, and so are you. I can’t pick off the stars, I can only dedicate the long river of life to you. —Double Bed Perfume
7. The drizzle can’t be seen in wet clothes, and the spring tide comes late. You are a deserted island, smelling of mist and rain when you get close. Looking down at the falling rain,
It may be difficult to catch you in this life. No one holds a lamp in the vast darkness, and can only wander in the folds of time. Missing it is the most beautiful arrangement between you and me. —12-pack of safety series condoms 8. The wind blows in the corner of the night, the glass is transparent, and the stars stop the car beside the bed. During the day, my thoughts were lingering with the fragrance. I leaned on the pillow and yawned. The smell of me missing you was in the air. —Black Pineapple Ultrasonic Ceramic Aromatherapy Machine
9. In a body with no place to rest, a heart that lives temporarily is always lightly pressed against the door wall.
Write you into the poem and confront the colorful meanings of the world. —? NetEase carefully selects the Spring Equinox TryFun 38.66℃ other box
10. If you don’t have the ability to drink and have a glass of wine together, you will forget about the lovesickness in the old days. — 4-piece red wine bottle opener set
NetEase carefully selected this set of love poem copywriting and used the "related to me" tips in the copywriting to personify the product, such as "The wind makes a quilt and the ground makes a pillow." "Bed, rain is the wedding wine, you are the bride" describes the product usage scenarios in a literary way. A tent can also give you the feeling of a new house. Does this way of writing make it easier to get into your heart?
Ye Xiaoyu, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)