What is a poster?
The name poster originated in Shanghai and is a common method of publicity. In the old days, posters were used for performances such as plays and movies, or for events such as football games.
People in Shanghai usually call professional theater performances "Hai", and those who engage in professional theater performances are called "Xiahai". It is a promotional poster that attracts customers as information about the performance. Perhaps because of this, people call it "poster".
Formal posters usually include the nature of the event, organizer, time, location, etc. They are mostly used in film and television dramas and new product promotions, using pictures, text, color, space and other elements to achieve a complete combination. Present promotional information to people in an appropriate format.
Extended information:
Characteristics of posters:
1. Advertising properties
Posters hope for participation from all walks of life. It is advertising kind of. Some posters are artistically designed to attract more people to join the event. Posters can be published and broadcast in the media, but most of them are posted in places where people can easily see them. Its advertising color is extremely strong.
2. Commercial
Posters are preliminary advertisements and publicity for an event. Their purpose is to get people to participate in it. Performance posters account for the majority of posters, and Performance advertisements often focus on commercial purposes. Of course, academic report posters are generally not commercial.
-Poster What is a poster? How to draw a poster?
Poster design is one of the forms of visual communication. It attracts people’s attention in the first time through the composition of the layout. And to obtain instant stimulation, this requires designers to completely combine pictures, text, color, space and other elements to display promotional information to people in an appropriate form.
The name poster originated in Shanghai. The term poster has evolved to 2013, and its scope is no longer just a special poster for professional theatrical performances. Like advertisements, it has the characteristic of introducing a certain object or event to the masses, so it is also a kind of advertisement.
Posters are a very common form of posters. The language must be concise and the form must be novel and beautiful.
Contrast of thickness and thickness of composition techniques:
The so-called contrast of thickness and thickness refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know that there are fine brushwork and freehand brushwork, or meticulous brushwork and freehand brushwork appear together in the same picture (just like the painting of cabbage and grasshopper by the master of traditional Chinese painting Qi Baishi).
This style is a commonly used expression technique in packaging composition. For this contrast in thickness, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are continuous and rough. It's like the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer;
Some use wild cursive calligraphy instead of patterns, which can be seen anytime and anywhere in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo. What is a poster? Posters are a very common form of posters, mostly used in movies, dramas, competitions, theatrical performances and other activities. The nature of the event, the organizer of the event, time, location, etc. should usually be clearly stated in the poster. The language of the poster must be concise and to the point, and the form must be novel and beautiful. Posters can be published and broadcast in the media, but most of them are posted in places where people can easily see them. Its advertising color is extremely strong.
Posters are a very common form of posters, mostly used in movies, dramas, competitions, theatrical performances and other activities. The nature of the event, the organizer of the event, time, location, etc. should usually be clearly stated in the poster. The language of the poster must be concise and to the point, and the form must be novel and beautiful. Posters can be published and broadcast in the media, but most of them are posted in places where people can easily see them. Its advertising color is extremely strong.