The scale of China's art education industry is growing steadily
Quality education attaches great importance to people's ideological and moral quality, ability training, personality development, physical health and mental health education. In quality education, art education has become an important part. In recent years, the state has introduced a number of supporting policies for the development of art education. Since the General Office of the State Council issued the first opinions on comprehensively strengthening and improving school aesthetic education since the founding of the People's Republic of China in 2015, my country's school aesthetic education teaching reform, school aesthetic education teacher team construction, school aesthetic education venue facilities, and evaluation mechanisms have all Make great progress. In July 2019, the State Council issued the "Opinions on Deepening the Reform of Education and Teaching to Comprehensively Improve the Quality of Compulsory Education" which clearly stated that music, art, calligraphy and other courses should be strictly implemented and art-specific courses should be established based on local culture.
Driven by favorable art education policies and market user demands, my country's art education industry has developed rapidly. As of 2018, the market size of my country's art education industry has reached 116.6 billion yuan, a year-on-year increase of 12.3%. As the living standards of residents in our country improve year by year and the urbanization rate increases, parents in third- and fourth-tier cities in my country are gradually becoming more accepting of art education and training. The art education industry will continue to maintain a steady growth trend. It is expected that by 2020, my country’s The market size of the art education market will reach about 150 billion yuan.
Market size statistics and growth forecast of China’s art education industry from 2015 to 2020
Data source: compiled by Qianzhan Industry Research Institute
Online art education is the general trend
At this stage, the business models of my country’s art education market are mainly offline and online. Due to the particularity of art, offline teaching in the art education industry is still the main form of industry development. At present, most of my country's larger offline art education institutions adopt the direct operation + franchise model. Regional central cities mainly operate directly, and at the same time, they penetrate into third- and fourth-tier cities through the franchise model.
In recent years, with the continuous upgrading of online education technology, scientific and technological progress has made online art education that requires sophisticated scenes a general trend. The online art education market is developing rapidly with the help of capital, user consumption willingness and technological upgrades.
According to data from IT Juzi, from 2016 to 2019, my country’s representative online education companies (Meihuabao, Hua Lala) have received hundreds of millions of yuan in financing, of which Meihuabao in June 2019 , received an investment of US$40 million from investors such as Tencent and Lanchi Venture Capital. Qianzhan believes that with the help of capital and the improvement of online education technology, my country's online art education industry will become the future development trend of the art education industry.
For the above data sources and analysis, please refer to the "China Education and Training Industry Market Foresight and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute. At the same time, the Qianzhan Industry Research Institute also provides industry big data, industry planning, Solutions for industrial declaration, industrial park planning, industrial investment promotion, etc.