(1) image technique; Use typical images directly related to the logo object to tell the logo that you are dumbfounded. This technique is direct, clear, clear at a glance, easy to understand and remember quickly.
(2) symbolism; The abstract connotation of the logo object is symbolized by means of metaphor and description, using things related to the logo content in a certain sense, such as graphics, characters, symbols, colors and so on.
(3) Hint means: By means of innuendo, suggestion, instruction, etc., the content and characteristics of the logo are expressed by images with similar or similar meanings.
(4) simulation technology; A technique to imitate or compare the features or meanings of marked objects with images of similar features.
(5) visual technology; The use of concise and unique abstract graphics, characters or symbols has no special meaning, giving people a strong sense of modernity, visual impact or comfort, which is eye-catching and unforgettable. This technique does not rely on graphic meaning, but mainly relies on the visual power of graphics, words or symbols to express symbols. Corporate logo and VI design concept.
How to make the artistic words of Logo and cover To make the artistic words of Logo and cover, you need to have a certain foundation of art and font, and you need to know the Trademark Law. You need to learn and master these foundations before you can enter. Secondly, you need to be proficient in operating some image and graphics software. With these foundations, it is easy to make Logo and covers. Decoration, advertising design and the operation of graphic software are a specialized technology, a branch of art, and have a lot of knowledge. You can search online and learn some basic knowledge.
How to conceive and write the creative font design of artistic word logo design is as follows:
First, the design orientation:
1, visual effect; Technology, environmental protection, pursuit, stability, image.
2. Design vocabulary: technology, internationalization, graphic culture and decoration.
Second, the design theme:
High technology, green and natural.
First of all, write ideas, such as using Chinese characters or English letters, images and so on.
Finally, summarize the general idea of logo.
Logo design principles:
1, outstanding creativity.
2, modeling training, outstanding personality: focusing on modeling, emphasizing modeling, plays an irreplaceable role in logo design. Concise graphics can highlight its simple visual personality under the impact of complicated information, strengthen the visual effect of graphics, and make the logo play its unique artistic role to the maximum.
3. Easy to identify and apply: the key point is to facilitate the repeated scrutiny of the logo, which can more correctly reflect the creative ideas of the logo. Its simple and unique shape can leave a clear impression on the viewer, so it is easy to identify and remember, and people will never forget it.