After reading Cheng Junyi's boiled Three Kingdoms, I have an indescribable feeling, which is novel and interesting. And there are many wonderful theories. Based on the degree of marketing management, this book dramatically connects the characters in the Three Kingdoms with the real society, and presents all the wisdom and truth in the Three Kingdoms to us. Many readers believe that this kind of alternative Three Kingdoms is really as spicy and enjoyable as a Sichuan-style famous dish "Boiled Pork Slices". Let's talk about the modern history of the Three Kingdoms with a smile and slowly taste the humorous and spicy taste.
1. Don't doubt, always keep your passion.
Life is unhappy, nine times out of ten, what matters is your own mentality, and how you face it is the most crucial thing. A glass of clear water represents positive thoughts, and a glass of muddy water with sand and stones represents negative thoughts. How can we make muddy water clear and negative become positive? The solution is to tap the tap with water, and after a while, who will know. The water in the faucet represents happiness, vitality and positive thoughts, which can dilute your troubles; Wash away your confusion; Eliminate all negative things. Then some people will ask, where can we find endless power? The book says: it's very simple. As long as you don't doubt, those happiness, affirmation, philosophical quotes, beautiful imagination of things, self-praise, and even just a motto can constantly stir your heart.
Looking back on our own past. Do you actively look for ways to motivate yourself when you are negative, or are you constantly settling down? It is really a commission in front of the torrent, or choose to escape when encountering setbacks. It must be admitted that there are many disappointing and confusing dilemmas in life and work, but it is these dilemmas that inspire us. How to push us and how to solve it depends on our attitude. Just like our current job, we have encountered setbacks temporarily, and customers have put forward various reasons to refuse. If you choose to give up at this time, there is no chance at all. The company has provided us with a broad marketing platform and excellent products, and all prerequisites have been met. At this time, with your positive attitude and firm determination, at the same starting line, the red line of the finish line will get closer and closer to you, and your success probability will increase accordingly. Attitude determines everything, and the final medal belongs to you who is full of confidence.
Let the monk buy a comb.
Your faith determines your destiny. Whatever you do, faith is very important. As a salesperson, selling any commodity to any talent is the most successful sales. There is a story in this book. Three people came to a temple to sell combs. Although salesman A was scolded and chased by countless monks, he remained indomitable. Finally, he touched a young monk and bought a comb. Salesman b is very observant. He found that the mountain where the temple was located was very high, and the hair of many good men and women burning incense was messed up. He said to the abbot, "Your unkempt appearance is disrespectful to my Buddha. You should put a wooden comb in front of each incense table so that men and women can comb their hair. " The abbot thinks it makes sense. There were ten incense tables in the temple, so he bought ten. After the sales agent C came to the temple, he said to the abbot: Anyone who comes to make pilgrimages has a sincere heart, and the temple should give him a reward, bless him with peace and good fortune, and encourage him to be lazy and do good. I have a batch of combs. I have long heard that your handwriting is great. You can carve the word "Jishan comb" on the wooden comb as a reward. The abbot was overjoyed and immediately bought a thousand combs.
Each of the three people in this story is excellent. Sales a's good personal qualities, as well as the resulting self-confidence and perseverance, show the advantages of hard work, sincerity and touching; Sales b has a well-trained professional performance, the ability to observe things and draw inferences from others, bold thinking, and realize sales according to the situation; Through the analysis of the target group, Sales C is bold, creative and effective in planning, not limited to a single marketing model, and adds meaningful, developing, new and progressive stimulus variables to the work anytime and anywhere, thus making the work more meaningful and rich.
The performance of the above three people fully shows the highest level as a marketer. Like our work, persistent and sincere attitude, timely guidance strategy, generous performance, plus careful observation and careful analysis, which are superimposed with our products, that is the successful podium. Two other points are very important. First, learn to put yourself in the other's shoes and consider what customers think and under what circumstances they will buy our products. The second is to learn to lead by the nose and be skilled when pulling. Too fast will hurt, but it will be counterproductive. Too slow may lead to loss.
3. What do you think of ants tripping over elephants?
Everyone has heard the story. An ant was walking in the forest and met an elephant. The ant quickly got into the soil and stretched out a leg. A passing rabbit asked curiously, Ant, what are you doing? The ant whispered to the rabbit, Shh! Keep your voice down, lest I trip. The rabbit fainted! ! !
This story sounds ridiculous, but if you type' animals seek novelty' online, you may really find a similar miracle. There is a saying in Sun Tzu's Art of War: if you lose your strength, you will destroy its potential, and the way to destroy its potential is to get a salary at the bottom of the pot. There are many softwares on the market. Our software is like chestnuts in the sea, just like ants, and some software is sold in cooperation with the state administrative department under administrative pressure, just like elephants. Although the elephant is very big, it cannot do without the support of the earth. In the market, customers' emotions are like the land under our feet. If we can win customers' love, customers will transfer their emotions from elephants to us. When the land under the elephant's feet becomes more and more empty, it has no reason to fail. Politically, the people who win the hearts of the people dominate the world, and the work we do is not another kind of politics. Among the 36 schemes, attack is the best policy. Our attack strategy is to fully understand the needs of customers, mobilize their interests with high-quality services and first-class products, and thus promote product transactions. Trip over an elephant and laugh! ! ! Although I am an ant, I can. Adopt me.