Building a personal brand in the next ten years
Personal brand
What is more valuable than a house is building a personal brand
Why is it said that in the next ten years? In 2017, what is more valuable than a house is building a personal brand?
Why are people willing to buy my courses and pay me consulting fees?
Because I am a warm-hearted person, and He felt there was value in linking to me.
For example, Luo Yonghao, he alone sold more than 1 billion products and paid back more than 600 million.
Now is the era of algorithmic dividends and popular dividends. To put it simply, we must seize the popular dividends and then use algorithmic dividends to leverage your business value.
Personal brand
Why do you want to build a personal brand?
Let me share with you an example of Zeng Guofan.
Since the Tang Dynasty, people have judged whether a person can do something, whether he can be trusted, and whether he can be further promoted based on the four points of "body, speech, writing, and judgement". Moreover, the big reason why the Huang Bang likes a person is "book", that is, whether he can write good calligraphy.
Zeng Guofan was strong in the other three aspects, but had no talent in calligraphy, but he worked hard because it was extremely important and had to be done.
In this era, personal branding is similar to "book", it is important and must be done.
Personal brand
Why do we need to do personal branding?
1. Brand is about attracting, not selling
Personal branding is through content, Culture occupies the minds of users, and they choose you before buying! Personal brand is even a powerful tool for job hunting, recruitment, and management.
2. Build influence
You can continue to speak out in a certain field and shape your own influence.
3. Continue to improve yourself
Be able to continue learning and maintain competitiveness.
4. If you do something that others don’t do, you can crush your competitors
When you start doing something that others don’t do, you will already be ahead of your competitors.
How to position yourself? Start with the end in mind!
Three questions about the soul of business
How to make money? How to make more money? How to continue to make more money?
Positioning well, two steps
1. Find the areas you are good at
2. Find what the market needs
Self-organizing methods
p>
Gathering of work experience, interests and hobbies, abilities and skills, and knowledge system
1. What/what aspects have you been praised for? 2. Are others willing to pay for compliments on you? ?3. Why have you paid the most?
Business system construction
Four major monetization forms allow you to monetize your existing methods in Xiaohongshu
1. Business Advertising monetization
Definition: When merchants launch new products or services, they will have needs for advertising and promotion, as well as needs for brand cooperation.
Methods: Replace advertising copy and image monetization, brand cooperation advertising monetization reference quotation: no fee + fee; basic quotation: number of fans * 10%
2. Monetization with goods
p>
Definition: Opening a potato store to bring goods to cash, product cooperation to bring goods to cash
Method: Professional accounts can add product cards to Xiaohongshu live broadcasts and small lists to bring goods, and get a share
p>Business system construction
Four major forms of monetization, allowing you to monetize existing methods in Xiaohongshu
3. Private domain diversion and monetization
Two The definition of achieving transaction realization step by step: leave a public account in the introduction.
Method: Create a traffic-draining product, set a traffic-draining monetization path, embed hooks in the content, and drive traffic to WeChat or public accounts.
4. Course monetization
Build skills into courses and realize course monetization
Definition: The Xiaohongshu site uses the officially promoted knowledge payment method to monetize: Xiaohongshu Red Book live class, single class/series of classes/recorded playback
Four-piece set for external presentation
The presentation at this stage has already been the in-depth thinking and testing. The final result.
It is important to note that this is not the first step. If you don’t see clearly, turn back and look at the first two steps.
Four-piece set for external display
1. Nickname: the first business card that users recognize you 2. Avatar: your avatar may be worth millions 3. Home page: intuitive and clear reflection Your Value 4. Introduction: Describe what you do in one sentence.
Create popular notes from scratch
Methods
Find 3 popular topics in a single target field, search through keywords on the site, each Find 10 popular notes for each topic, perform data analysis on the 10 notes for each topic, and select the 3 most popular ones. Finally, based on your own interests, choose the one that is easiest to get started with. Follow the authors in this topic selection field, and you will do what they do!
Principles
If you want to make popular notes, you must follow your Positioning, use keywords to build a hot topic selection library, first imitate and then surpass.