There is a saying in domestic film and television circles that a good movie poster is worth 20 million box office. Movie posters constitute people's first impression of movies and play an important role in the promotion of works. Some people even spend money to buy a poster for a movie. There is such a top movie poster designer in China: it needs to make an appointment one month in advance, the construction period is long, the given work will not be reworked, and the price is 1 10,000. But many great directors are still willing to spend time waiting for his works.
The audience will even go to the cinema to watch bad movies for his posters. This designer is Huang Hai, a native of Fujian, and graduated from the Design Department of Xiamen University.
In his poster, the story of the film itself is the focus, and the star's face is only a small part of the film. Therefore, the pilot poster he designed for "Searching for the Dragon" is like this-since 2007, the film poster has been designed, and Huang Hai has been doing subtraction-scraping off useless scraps and excavating the core of the film. He is most grateful to Jiang Wen, because his first work was directed by Jiang Wen.
The sun rose.
This also laid the foundation for his future design style. At that time, Jiang Wen's requirements for posters were simple and rude: look at feelings, don't take photos, and look for materials from movies. After rejecting hundreds of designs, Huang Hai's works were favored by Jiang Wen. This poster became an instant hit at Cannes Film Festival: red background, barefoot women,
Embroidered shoes hanging on the branches, the story came out at once. This strong visual impact and unique artistic conception touched everyone, and he also designed several other posters for this film one after another, which made him famous internationally at once. After that, the posters of the Yellow Sea began to try more Chinese styles. He always studies scripts carefully, selects characters and materials from stills, and then shoots live experiences, captures the emotions of characters with his heart, and applies the traditional elements of China as visual language to poster design.
golden age
20 14 Huang Hai was invited to be directed by Xu Anhua.
golden age
Designing a poster, he gave such a work: a woman dressed as an educated youth stood in a corner of the messy dripping ink, and the traces spilled by the ink were irregular and scattered at will, implying the tranquility and peace of the female host in troubled times. The combination of dynamic and static reflects the contradictions and conflicts between the background of the times and the characters. The hostess stood stubbornly on the paper, just like a nobody in the flood of the great era. The story of Xiao Hong, a female writer, is vivid in my mind, which also indicates my wandering life.
"good
After that, Huanghai also designed five international editions, which took more than half a year. Xu Anhua, the director who has always been strict about details, said "OK" after seeing the poster, and there was no change. The Yellow Sea has a strong appeal to the use of ink painting and calligraphy, which is neither a distraction nor a finishing touch. In Zhang Yimou.
shadow
In his poster design, he only uses black and white to extract the black of ink and the white of rice paper to form the keynote of the poster. The whole movie revolves around the body body double and real people. They are both antagonistic and unified, just like the shape of Tai Chi gossip-they are integrated and separated forever. The word "shadow" is used in the running script, and the brushwork is vigorous and elegant, especially the last stroke is intermittent, which gives people a feeling of hardship and just implies the personality characteristics of "shadow". For the digital repair version.
My Neighbor Totoro
In the poster of China, Xiaomei and Xiaoyue are running happily on the hairy belly of my neighbor totoro. The overall style is warm and healing. As soon as this poster came out, it caused a strong response in Japan and once boarded a hot search. Everyone praised the design of this poster as no less than the original.
Japanese film
Thief family
In the China poster, Huang Hai added an umbrella in the style of Ukiyo-e painting, which combined with the classic scenes of the film to form a feeling of "home". In addition to have a strong aesthetic feeling,
It also shows the family concept conveyed by the film to the fullest. Director Hirokazu Koreeda praised the euphemistic and implicit beauty of the East. In the 20 18 Best Poster in the World selected by British Film Magazine, My Neighbor Totoro and the thieves are among the top 20.
A movie poster is worth millions. A movie poster designed by Huang Hai is worth millions.
Numerous directors have to queue up to make an appointment for his design. What is so awesome about him?
Maybe you are not familiar with his name, but you must have seen the posters he designed.
From 65438 to 0999, after graduating from the design department of Xiamen University, Huang Hai entered the TV station and worked as a social journalist for three years. In 2002, he came to Beijing and joined the internationally renowned Ogilvy & Mather advertising company, where he studied under Mr. Liu, a master of advertising copywriting in Taiwan Province Province.
In 2007, Huanghai joined Yuanshan Advertising Co., Ltd., the first advertising company in China with movie poster design as its main business project. In the same year, the poster he designed for Jiang Wen's film The Sun Also Rises stood out from nearly 100 works and made a sensation at the Cannes Film Festival that year.
As a result, Huang Hai also began to design general movie posters.
On 20 12, Huang Hai started his own "bamboo culture" and became a heavyweight legend in the history of China film design posters. He rarely gives interviews and doesn't want to show his face. He just wants to speak with his works, which is extremely low-key, but it also attracts countless directors.
Not only famous domestic directors, but also many foreign directors hope that Huang Hai can design posters for his films.
The poster of the mainland version of Japanese director Miyazaki Hayao's film My Neighbor Totoro was also written by Huang Hai, which not only embodies the theme of the film itself, but also has a strong Chinese style.
With his own efforts, Huang Hai promoted the aesthetics of China movie posters to a higher level.
100 yuan is a poster expensive? No, it's not.
Posters are used in plays, movies, performances and activities. Poster design is one of the manifestations of visual communication. Regular posters usually include the nature, organizer, time and place of the event, which are mostly used in film and television dramas and new product promotion, and are integrated by using elements such as pictures, words, colors and space.