1. Social and cultural factors: With the continuous development and progress of society, people's demand for calligraphy aesthetics is also changing. Traditional calligraphy forms can no longer meet the aesthetic needs of modern people. People's requirements for calligraphy are getting higher and higher, and the art of calligraphy tends to be diversified, personalized and modern.
2. Economic factors: As a kind of culture and art, the market value of calligraphy is constantly improving with the development of economy. In recent years, the auction price of calligraphy works has been rising, which has also promoted the development and innovation of calligraphy art.