The use of each font must conform to the temperament of the scene.
First, black body (sans serif)-commonly known as geometry, gives people a sense of mechanical modernity.
Two. Song Ti (Serif)
Third, the round body (cartoon body)-the end of the stroke is round, giving people the feeling that it is easy to get close. With the change of stroke thickness, the temperament of font will also change. The round characters with thick strokes will present the impression of children and childishness, and the thinner the strokes, the more mature they will be.
Fourth, calligraphy (handwriting)-handwriting gives people a warm and natural sense of life tension. If you want fonts to convey affinity, you need to choose fonts with handwriting characteristics, which will be more humanistic. Handwriting with relaxed and natural strokes is more suitable for leisure scenes.
Five, artistic figures (display figures)-only applicable to the title or the main image in the layout and other scenes.
The so-called modernity is an artificially created object by deconstructing nature and using geometry and lines. It conforms to the popular trend of today's times and is reflected in the fields of industry, music, clothing, architecture and so on.
Then applied to the font, the text structure is concise and clear, which will give people a modern and advanced impression, but it lacks vitality. The fonts that best reflect this situation are bold, sans serif and display fonts.
Here we should focus on calligraphy fonts. The evolution of China fonts can be divided into
Oracle Bone Inscriptions,, seal, Li, Cao, Kai, Xing.
The older the characters are, the more they can reflect the history and heavy feeling of culture. Up to now, the characters reveal more impressions of culture and atmosphere.
In the printing form of Chinese characters, Song Ti is the oldest font. When expressing the sense of culture and history, apart from calligraphy, Song Style is the best choice.
Layout design-arrangement and combination of elements
Copywriting information
Key information extraction:
Magic Show-Main Title Highlights
The main title here not only reflects font enlargement, exaggeration and so on. , but also need to pay attention to detail design and make eye-catching design.
First of all, in the font selection, according to the style positioning and the situation that the copywriting information needs to reflect, we choose the modern sans-serif style of western languages to match it.
Furthermore, to see if it can be designed from the font, in the example, only the strokes of A in five Latin letters are closed, and λ is used to replace them in Greek letters, which will not affect their recognition too much in the English environment and is also a common processing form.
Secondly, photos and words are combined. In addition to the choice of fonts and photos, the typesetting form also needs to be modern. In order to make the picture appear richer, the letters were taken apart and put into the layout, and bleeding was done. Parts other than bleeding will appear repeatedly in the layout to reflect this feature of digital style.
Here, C and G have similar outlines, and the letter C can be recognized by cutting off the characteristic part of G. The diagonal line in the lower left corner is complementary to the text line in the upper right corner. (Note: Echo relation can refer to letter echo, diagonal echo, etc. ) and the disassembly of characters is not irregular. They are arranged in Z-shape, with the spacing smaller than the line spacing, and arranged from left to right around the reading logic, as shown in the following figure:
After the position and proportion of the main title are roughly determined, we can fine-tune the positional relationship of elements in the layout with some aesthetic proportions.
There are three aesthetic proportions: 1. The layout (length and width) of the border conforms to the golden section ratio; 2. Leave blank around the typesetting, leaving at least a distance of 10* 10; 3. The text should be aligned horizontally or vertically with the reference object.
The text of the main title in the picture is also vertical, which is compared with the size of the English title. However, in order to align vertically with the English title, a vertical line is added to separate the words, which increases the compactness and readability of the information. In order to make up for the vacancy in the upper left corner, you can add icons and English information to the layout, pay attention to the cross alignment of elements, and align the combination with the corner of the letter G here.
At the bottom of the page, information such as time and address are arranged in the page in turn, and aligned with the m of the main title. It can be found that the layout of the rest information will always be aligned with a reference object, either the left edge of M or the right edge of M. In short, the overall balance and neatness of the layout should be maintained.
Key information extraction:
1. main title-immortal van Gogh
2. Subtitle-Commemorating the 25th Anniversary of Van Gogh's Death/KLOC-0
Text information-content, time and place, personal introduction.
According to the level of text, we can be divided into several parts: title level, short message level (summary, time and place, etc. ) and long text layer (introduction of characters, etc.). )
Based on the positioning of literary retro, we first consider the font style as Song Ti (old Song Ti, pay attention to the concise fine strokes of modern Song Ti to reflect the sense of exquisiteness).
Separate the immortal copy of Van Gogh and make a prominent main title. As we have said, highlighting the main title is not only reflected in the size, thickness, movement, but also should pay attention to details, for example, in order to reflect the historical precipitation of the concept of immortals, treat it into a shape eroded by years. Make it closer to the graphic impression and create memory points.
Special effect of text biting-create a new layer, add Gaussian blur to the text, merge the bottom layer and adjust the color scale (adjust the values of black, white and gray).
Put subtitles in the layout and choose the typesetting style according to the content of the picture itself. Pay attention to the English font of the corresponding period for subtitle text, and the typesetting should echo the outline of the image.
Finally, decorative elements are added to fine-tune the positional relationship of elements in the layout through aesthetic proportions.
Note: The source of the article is the Institute. Learn to observe and summarize.