Everyone has heard of the story of Boiled Three Kingdoms 1. An ant was walking in the forest and met an elephant. The ant quickly got into the soil and stretched out a leg. A passing rabbit asked curiously, Ant, what are you doing? The ant whispered to the rabbit, Shh! Keep your voice down, lest I trip. The rabbit fainted! ! !
This story sounds ridiculous, but if you type' animals seek novelty' online, you may really find a similar miracle. There is a saying in Sun Tzu's Art of War: if you lose your strength, you will destroy its potential, and the way to destroy its potential is to get a salary at the bottom of the pot. There are many softwares on the market. Our software is like chestnuts in the sea, just like ants, and some software is sold in cooperation with the state administrative department under administrative pressure, just like elephants. Although the elephant is very big, it cannot do without the support of the earth. In the market, customers' emotions are like the land under our feet. If we can win customers' love, customers will transfer their emotions from elephants to us. When the land under the elephant's feet becomes more and more empty, it has no reason to fail. Politically, the people who win the hearts of the people dominate the world, and the work we do is not another kind of politics. Among the 36 schemes, attack is the best policy. Our attack strategy is to fully understand the needs of customers, mobilize their interests with high-quality services and first-class products, and thus promote product transactions. Trip over an elephant and laugh! ! ! Although I am an ant, I can! ! !
Boiled Three Kingdoms 2 Reading Notes Since ancient times, "the world must be harmonious for a long time, and harmony will be divided for a long time." The story happened in the late Eastern Han Dynasty. The royal family has fallen. The world rises together. It was an era of heroes in troubled times, and many people with lofty ideals rose up in succession. The world is full of smoke and chaos. This is the story of Romance of the Three Kingdoms.
When we talk about the Three Kingdoms, we may have such an understanding: Cao Cao, Zhuge Liang, the red-faced Guan Gong, loyalty and loyalty to Liu Bei and so on. Yes, these characters do exist in the Three Kingdoms, but what is the truth that lasts for a long time? This is what I felt when I saw the Three Kingdoms many times.
First, talk about Zhuge Liang! Kong Ming, who is known as "Mr. Wolong", once said: Wolong and Feng Chu can secure the world together. Isn't that a little exaggerated? However, this is true in all three countries. After Liu Bei visited the thatched cottage and got Zhuge Liang, he was in excellent condition. I have to say that it was Kong Ming who was king everywhere. From burning Red Cliff to defeating Cao Cao and hitting Sun Quan hard, each pile shows the wisdom of Kong Ming, but in shock, people have to wonder whether there are such perfect people in the world. People say that Kong Ming has a clever plan, but has it really happened in history? According to historical records, there was a man in history, but he was not fascinated. Indeed, he is very talented. His "A Teacher" not only shows his extraordinary talent, but also shows his loyalty. No matter before or after Liu Bei's death, he always followed Shu Han until his death. Having said that, people can't help but have doubts, but I think Zhuge Liang actually occupied the light of the orthodox era of the Han Dynasty. Except the Han Dynasty, anyone who wants to subvert the Han royal family will be regarded as a traitor. Kong Ming is undoubtedly the darling of this era. At that time, he chose the orthodox uncle Liu Bei, so his image was deified by everyone. But among the three countries, his opponent Zhou Yujiu is not so lucky. Battle of Red Cliffs, a true hero, has long been portrayed as a narrow-minded villain. How innocent! Kong can only be regarded as an excellent negotiator at best. He persuaded Sun Quan with his golden words and made Sun Liulian boycott Cao Cao. This should be the truth of history! For Zhou Yu _, a real hero and man, we can only say sorry here. Here, I just want to restore the truth and return Zhou Yu to a pure sky.
After Kong Ming, I have to talk about his master _ Liu Bei. After this self-proclaimed Wang Jing of Zhongshan, perhaps everyone will think that he is not as wise as Kong Ming, nor as brave and good at fighting as Guan Yu. Why can he become the head of one of the three countries? In my opinion, he is a typical pig and tiger. Why do you say that? If we study the Three Kingdoms carefully, it is not difficult to find that the Three Kingdoms thanked him for crying many times. "Crying" also requires skill, and there is no doubt that he will cry to the extreme. When "three visits to the thatched cottage" were rejected by Kong Ming, he said with tears, "What will the world do if you don't go out?" Listen, can Kong Ming not be moved? So Liu Bei got a wizard. But Liu Bei was cornered by Cao Cao, but he still couldn't finish talking, vowed not to lose anyone, and fled by himself. Since then, he has completely conquered people's hearts and won them. I have to say that Liu Bei made a good bet this time and made a lot of money. The best trick is the double inheritance law he made on his deathbed: Zen inherits the throne, Liu Chan worships Kongming as his father and Kongming assists him. If it really doesn't work, you should take his place! Look at that! What a unique move! This move has at least three advantages: 1. Let Kong Ming feel that he really helped his son; 2。 Warn his son not to ignore state affairs, or let Kong Ming take his place; 3。 Remind two not to speak out, and fundamentally ensure the prosperity of his Liu family. Kill three birds with one stone! Let's go back and talk about his knowledge of people! Everyone has heard the story of Taoyuan Sanjieyi! Why do you think Liu Bei didn't become sworn to others? He wants to choose Guan Yu and Zhang Fei! He also cleverly worshipped his eldest brother as the boss. Didn't he pay special attention to filial piety in ancient times? This is about respecting your brother. Don't you think Liu Bei dressed up as a pig and ate a tiger? In a word, compared with Cao Cao's idea of luring talents in the world with interests, his idea of luring talents with righteousness is many times higher. Although Cao Cao accepts talents, there is no one he can trust. He is always on guard against being killed by his people, and his people are always on guard against being killed by him. How can he talk about achieving something in such a vicious circle?
Finally, I think reading the Three Kingdoms should be done in different periods. When I was young, I just thought of Zhuge Liang, who had a clever plan. When I saw the Three Kingdoms in high school, I began to question the authenticity of history. Now the three countries have one more inquiry. What about the future? Exploring ...
Boiled Three Kingdoms Reading Notes 3 Boiled Three Kingdoms tells the development process of Liu Bei from scratch. It is mentioned in the book that Liu Bei commanded Xuzhou and took in Lu Bu who came to take refuge, but Lu Bu's Camel Art of War made Xuzhou lose its "handsome position". In the summary at the end of the chapter, it is said that the supervisor uses the ability of talents. As for character, it is not so important. I beg to differ. I think character is more important than ability.
If you put it another way and change your character into loyalty, I think your point of view is completely valid. Doubt or trust has always been a controversial topic in management circles. Through my own knowledge accumulation and understanding, I have come to one or two humble views, that is, the ability to use people and loyalty are secondary. (Not including personality, of course. During the Three Kingdoms period, Zhuge Liang was good at employing people. In many battles, his subordinates won great victories for him, consolidated the country and expanded the territory. Moreover, he has a principle of employing people: "No doubt about employing people, no doubt about employing people." So is the rebel general Wei Yan. Wei Yan was not reused in the first half of his life and stayed with Kong Ming. Kong Ming is useless because he has a lot of distrust. There were no generals available in the later period of Shu, so Kong Ming had to focus on Wei Yan. Under his discipline, Wei Yan played the true colors of a tiger general and made repeated military achievements. Although as Kong Ming expected, Wei Yan rebelled after his death, he had made preparations in advance to nip the trouble in the bud, and the god of wisdom also understood the true meaning of employing people in his later years.
Mr Zhang Ruimin, the head of Haier, a growing giant, has his own way of employing people. He believes that "employing people without doubt, suspecting people without using them" is the ideological product of small-scale peasant economy, a rebellion against market economy and the dross of China traditional culture. His concept of employing people: boldly employing people and supervising when in office. This means that high-level cadres should be boldly used and closely monitored, otherwise trust will only become laissez-faire and eventually bring huge losses to enterprises.
In addition, I feel that this book does not emphasize the return of successful businessmen to society. I think an excellent and successful businessman will definitely repay the society after his success. For example: enthusiastic about public welfare undertakings; Find ways to increase new employment opportunities and reduce the burden on the government; Pay taxes according to regulations reasonably and legally, so that the government can better "take it from the people and use it for the people" … all these are what they can do. The people I admire and admire in my heart are all charity businessmen. Mr. Li Ka-shing, the richest Chinese, and Mr. Li Chunping, the vice president of Beijing Charity Association, donated10 million yuan in a few years. They not only have rich material wealth, but also shine with noble moral feelings in their personality charm.
Boiled Three Kingdoms Reading Notes 4 Boiled Three Kingdoms tells the story and management knowledge of the Three Kingdoms. The author Cheng Junyi explained this story with the style of "talking big about the Three Kingdoms", which seems absurd, but in fact it is of great significance. He is a combination of ancient and modern, harmonious and witty. After reading the first chapter in one breath, I feel really like Sichuan cuisine "boiled fish", "boiled pork slices" and "boiled cabbage". It seems simple, but in fact it is memorable.
"The whole function of management is that it can help you build an enterprise mechanism that satisfies customers" and "enterprise culture is actually a kind of process management". Such wise views and expressions emerge one after another in the book, which makes me feel confused, impressed, surprised and admired from time to time. What impressed me the most was the book about "knowledge of hoop barrels".
Today's society is developing rapidly, and today's enterprises should adapt to the rapid changes in the market, especially those small companies. It is very important to have a stable and efficient team. From a practical point of view, for every employee in the company, in the final analysis, working in the company is for personal interests and future. Therefore, the company is a public organization.
In the book, the company is compared to a wooden barrel. How much water a wooden barrel can hold depends on the length of the shortest board, not the longest one. By extension, it can be said that how much water a barrel can hold depends not only on the length of each board, but also on whether the combination between each board is close. If the gap between plates is large, water cannot be filled. The combat effectiveness of a team depends not only on the ability of each member, but also on the mutual cooperation and cooperation among members. Only in this way can we balance and form a strong whole. Leaking barrels won't do.
In the face of today's ever-changing market, how to hoop a bucket? In other words, how to build a high-performance team scientifically? This is a systematic project. For the five key decisions mentioned in the book to build an efficient team, I think it has very realistic reference value for enterprises like us.
First, create a favorable human resources environment.
Management should strive to create a supportive human resources environment, including: advocating members to consider problems collectively, leaving enough time for everyone to communicate, and expressing confidence in members' ability to achieve results. These supportive practices help organizations take a necessary step towards teamwork, because these steps promote further coordination, trust and mutual appreciation. Management needs to build a good communication platform for this.
I don't understand this point, but I can feel him saying that it is very important to create a working atmosphere of smooth communication, coordination, mutual trust and mutual appreciation. In this respect, I think our team is not bad, but we still need to run in.
Second, the pride of team members.
Every member of the company wants to have a glorious team, and a glorious team often has its own unique logo. The pride of members is the spiritual motivation that members are willing to present to the team. Therefore, encouraging all departments and project teams to create heroic corporate subcultures will have a positive and far-reaching impact on the creativity of all teams in the company. Our team can truly form an atmosphere of comparison, learning, feeling, helping and surpassing.
Third, let each member's talents match the role.
This is straightforward, and people do their best. Give full play to everyone's strengths and advantages and let him do the most suitable work, so that all the work will be excellent. Of course, I am more concerned about the level of teachers invited by my various talent classes and whether they are qualified.
Fourth, set challenging goals.
The responsibility of management is to motivate the whole team to work towards the overall goal, rather than emphasizing the individual workload. If done well, a model worker may take the lead, but in different working environments, this situation is likely to hit teamwork. The correct way is to set a challenging goal for the team and encourage the teamwork spirit of each member of the team.
Notes on Boiled Three Kingdoms 5 After reading Cheng Junyi's Boiled Three Kingdoms, there is an indescribable feeling and novelty. Interesting. And there are many wonderful theories. Based on the degree of marketing management, this book dramatically connects the characters in the Three Kingdoms with the real society, and presents all the wisdom and truth in the Three Kingdoms to us. Many readers believe that this kind of alternative Three Kingdoms is really as spicy and enjoyable as a Sichuan-style famous dish "Boiled Pork Slices". Everyone smiled and talked about the modern history of the Three Kingdoms, and slowly savored the humor. Spicy taste.
Don't doubt, always stay passionate.
Life is unhappy, nine times out of ten, what matters is your own mentality, and how you face it is the most crucial thing. A glass of clear water represents positive thoughts, and a glass of muddy water with sand and stones represents negative thoughts. How can we make muddy water clear and negative become positive? The solution is to tap the tap with water, and after a while, who will know. The water in the tap means happiness. Energetic and positive thoughts can dilute your troubles; Wash away your confusion; Eliminate all negative things. Then some people will ask, where can we find endless power? The book says: it's simple, as long as you don't doubt those pleasures. Absolutely. Famous philosophical sayings. A beautiful imagination of things. Praise yourself. Even if it's just a motto, it can keep stirring your heart.
Looking back on our own past. Do you actively look for ways to motivate yourself when you are negative, or are you constantly settling down? It is really a commission in front of the torrent, or choose to escape when encountering setbacks. It must be admitted that there are many disappointing and confusing dilemmas in both life and work, but it is these dilemmas that inspire us. Pushing us, how to solve it and how to solve it all depend on our attitude. Just like our current job, we have encountered setbacks temporarily, and customers have put forward various reasons to refuse. If you choose to give up at this time, there is no chance at all. The company has provided us with a broad marketing platform and excellent products, and all prerequisites have been met. At this time, with your positive attitude and firm determination, at the same starting line, the red line of the finish line will get closer and closer to you, and your success probability will increase accordingly. Attitude determines everything, and the final medal belongs to you who are full of confidence.
Your faith determines your destiny. No matter what you do, your faith is very important. As a salesperson, selling any commodity to any talent is the most successful sales. There is a story in this book. Three people came to a temple to sell combs. Although salesman A was scolded and chased by countless monks, he remained indomitable. Finally, he touched a young monk and bought a comb. Salesman b is very observant. He found that the mountain where the temple was located was very high, and the hair of many good men and women burning incense was messed up. He said to the abbot, "Your unkempt appearance is disrespectful to my Buddha. You should put a wooden comb in front of each incense table so that men and women can comb their hair. " The abbot thinks it makes sense. There were ten incense tables in the temple, so he bought ten. After the sales agent C came to the temple, he said to the abbot: Anyone who comes to make pilgrimages has a sincere heart, and the temple should give him a reward, bless him with peace and good fortune, and encourage him to be lazy and do good. I have a batch of combs. I have long heard that your handwriting is great. You can carve the word "Jishan comb" on the wooden comb as a reward. The abbot was overjoyed and immediately bought a thousand combs.
Each of the three people in this story is excellent. Sales a's good personal qualities, as well as the resulting self-confidence and perseverance, show the advantages of hard work, sincerity and touching; Sales b has a well-trained professional performance, the ability to observe things and draw inferences from others, bold thinking, and realize sales according to the situation; Through the analysis of the target group, Sales C is bold, creative and effective in planning. Not limited to a single marketing model, it is meaningful to join the work anytime and anywhere. Developed by. New. Progress stimulates variables, thus making the work more meaningful and richer.
The performance of the above three people fully shows the highest level as a marketer. Like our work, persistent and sincere attitude, timely guidance strategy, generous performance, plus careful observation and careful analysis, which are superimposed with our products, that is the successful podium. Two other points are very important. First, learn to put yourself in the other's shoes and consider what customers think and under what circumstances they will buy our products. The second is to learn to lead by the nose and be skilled when pulling. Too fast will hurt, but it will be counterproductive. Too slow may lead to loss.