How to make event posters? Taobao's career must be inseparable from pictures. From the moment the buyer enters the store, it is natural to react to our home screen poster, so we say that the home screen poster can promote the transformation of the baby in a certain sense, whether it is a detail page poster or a detail poster. So, how to make an activity poster? Below I will share with you some skills of making posters for online shop activities!
First, Taobao shop must understand color matching and copywriting applications.
The copy and color matching of any picture need to meet several points! Key parts, such as the theme or the information to be expressed, should be highlighted by color or distinguished by font size. Copywriting is also divided into main copy and auxiliary copy. The main text is generally more prominent than the auxiliary text, and some other English or auxiliary texts can be properly matched to make the page more beautiful. In color matching, colors can't interfere with commodities, but can be clearly defined, colors can't be matched at will, and too many colors are too complicated. Color matching, without a certain foundation, will only make the page more chaotic.
Color is one of the most powerful design methods. Different colors have different emotional effects on products, so colors should be purposeful and instructive when used. Colors can be simply divided into three types: cool color, warm color and neutral color. Before making a page, you need to determine the main color and auxiliary color. Let's start with the basic understanding of color.
Give you a hint. Many friends have a basic understanding of color, and there are many about spending time with mothers. I don't need to say anything. In fact, there is a color matching roulette wheel in PS. You can find the window extension function-Kuler, which is the color roulette wheel, in the menu bar at the top of PS. Here is a simple screenshot to explain the recommended combination:
As shown in the figure, each picture matched with the color wheel is the result of the overall color matching of the color wheel, so that you don't have to worry about how to match the colors.
Second, the composition techniques of common Taobao shop poster design
In fact, any poster, we have to think about the layout, where we should make a product or copy, and then determine the structural positioning, layout planning, search materials to find elements, so as to achieve better results in design.
Three, want the poster to stand out, you must know five skills.
1. Create a poster atmosphere through festivals.
Planning holiday posters in advance, using the festive atmosphere to design, so that we can basically use all kinds of holiday elements when designing. For example, Christmas is more festive, and elements can include Santa Claus, gifts, deer and so on. , the main color can be red. At the same time, you can also choose a series of Christmas elements such as Christmas tree, socks, hats, snowflakes, gifts, colored lights, etc., and design them according to the theme and shop style. For example, Dragon Boat Festival: dragon boat, race, zongzi, leaves and other elements.
2. Create a poster atmosphere through the scene.
First of all, the poster design at the scene gives people a very atmospheric and artistic feeling. Simply deal with the background and show it in copywriting. A good poster, in which the copy accounts for 30%, is very important to make the poster copy layout of the scene, and it must be integrated into the scene to appear atmospheric.
3. Create a poster atmosphere through theme design.
Theme posters are more common, and the atmosphere created is easy for consumers to sing bad. For example, our theme is midsummer, and the artistic conception that can be associated with the theme is blue sky, summer, green leaves, flowers and plants, coolness, outing and so on. As long as the elements are determined, then our scene is blue sky and white clouds, and the elements are flowers and plants.
4. Create a poster atmosphere through the color block background color block.
In fact, the collocation of color blocks is a flat design technique and an instant popular design technique. Through the use of color blocks, shapes and other elements to design posters, flat expression techniques make the picture present a simple and clean feeling, which can focus on products. At the same time, flattening technology is also used in many activities.
5. Create a poster atmosphere through three-dimensional artistic conception.
Three-dimensional artistic conception poster design, now many big stores are designed in this direction, which requires the designer's material synthesis skills and imagination. Various design techniques emerge in an endless stream, which of course requires extremely high design skills.
Today, we will share it here. Poster copy, product and background complement each other. As long as you pay attention to the integration of primary and secondary copy, size, color, Chinese and English, spacing, typesetting, color matching and background with some composition skills, I believe you can also make better results.
; How to design posters in art design Introduction: In this era when almost all people open stores, there are countless Taobao shops on Taobao, and the competition is very, very fierce. If you happen to open an online store, you should do a good job in advertising the store. The advertising poster design of Taobao shop is not a simple matter. If you want your poster to stand out, you'd better choose a professional Taobao graphic designer to serve you. Let's take a look at how designers should know how to use PS to design the details of Taobao art advertising posters. Generally speaking, Taobao artists design advertising posters according to the following steps: first, find and open Photoshop software, realize menu "File"/"New" (shortcut key Ctrl+N), and pop up a new dialog box, and set the name: banner advertising manufacturing, width: 468 pixels, height: 60 pixels, resolution: 72 pixels/inch, and color. Next, in the second step, click the New Layer button on the layer control surface to create a new background, select the abrupt change in the east-west box (shortcut key G), set it to linear abrupt change in the east-west option bar, and then click the modifiable abrupt change to pop up the abrupt change modifier. Set the colors RGB to 190, 243 and 255 respectively. As shown in Figure 2, double-click B, set it to white, and then click the OK button. Step 3: Click the horizontal line pen and ink in the east and west boxes, enter the title pen and ink, and then press Ctrl+T to switch the character and paragraph panel, set the font: Founder variant simplified, size: 40 points, color: blue, set the anti-aliasing essentials and select vigorous. Step 4: Select pconline layer, right-click pconline layer, select the blur option, input the layer style, check the gradient overlay option, double-click the gradient to pop up the gradient editor, set the color, click OK, then press the keyboard Shift, and use the mouse to pull down from top to bottom to give the gradient result. Step 5, select the pconline layer in the layer control panel, hold down Alt, drag the pconline copy layer with the left mouse button, press the shortcut key Ctrl+T, hold down the copy layer and invert it, then add a mask to the pconline copy layer, and click Gradient to add a gradient to the pconline copy layer. Step 6: Click the New Layer button on the Layers panel to create a new layer 12, and then draw an irregular shape with a pen. Select and set the distant scene in the east box and the west box, set the RGB values of the distant scene to 2, 194 and 247 respectively, add irregular shapes, press the shortcut key Ctrl+Enter to convert them into selection, then press the shortcut key Alt+Delete to add them, press the shortcut key Ctrl+D to deselect them, then right-click the 7th floor, select the blur option, enter the layer style, and check the projection complex option. Set the confusion mode: overlay the positive film, click the color label, and the color window for selecting shadows will pop up. Set it to blue (r: 107, g: 15 1, b: 170,) opacity: 23%, interval: 5 pixels, and. Seventh, select things with horizontal lines in the east and west boxes, click with the mouse in the operation area, and then enter the "Cool Foreign Creative Planning Program". Set the font in the East-West Options Bar as "Great Wall Bold", font size as 17 point, anti-aliasing as "Spring Thickness" and font color as white. Select something with horizontal lines in the east-west box, click it with the mouse in the work area, enter the text "PhotoshopCS, FlashCS, 43Dsamx, Dreamweaver, MAYA", set the font in the east-west option bar as "Song Ti", the font size is 8 points, the anti-aliasing is "Spring Thickness", the font color is white, and adjust the size and interval. Finally, in the layer control panel, click the new layer button to create a new layer 9, select a straight thing in the things box, drag a straight shape in the workspace, select layer 9 in the layer control panel, hold down Alt, drag out the copy of layer 9 and copy 2 of layer 9 with the left mouse button, and set the opacity to 34%. Click the new layer button in the layer control panel to create a new layer and name it "button". Select an oval object in the east-west box, drag an oval selection area in the workspace, select and set the vision in the east-west box, and set the vision to blue. Press the shortcut key Alt+Delete to add the replenishment button layer, and then press the shortcut key Ctrl+D to cancel the selection. Select the button layer in the layer control panel, hold down Alt, drag out seven buttons with the left mouse button to copy the layer, and adjust the interval and position, which will lead to the final result map. ; Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.